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Tina Wells
Tina Wells, CEO and founder of Buzz Marketing Group, earned her B.A. in Communication Arts graduating with honors from Hood College in 2002. Currently a Wharton School of Business student for marketing management, Tina continues to create innovative marketing strategies for numerous clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. Tina has worked with clients including: Maidenform, SonyBMG, PBS, P+G, Sesame Workshop, and American Eagle Outfitters. Tina’s long list of honors include Essence’s 40 Under 40 , Billboard’s 30 Under 30 , and Inc’s 30 Under 30, just to name a few. She is the author of the tween series Mackenzie Blue, published by HarperCollins Childrens Books, and the youth marketing handbook Chasing Youth Culture And Getting It Right, which will be published by Wiley in Spring 2011. Tina is also a celebrated blogger on The Huffington Post. She serves on the board of directors of the Philadelphia Orchestra Association, The Franklin Institute, and The South Jersey Food Bank. She resides in Southern New Jersey with her vast collection of shoes. ☺

Entries by Tina Wells

Why Must We Pay Attention to Women's Economic Empowerment?

(0) Comments | Posted June 9, 2014 | 11:13 AM

A few months ago, I had the opportunity to travel to Uganda and meet many brilliant entrepreneurs at the Nakivale refugee settlement and in the surrounding areas around Kampala. During our travels we saw the positive impact that could be made by entrepreneurial ventures -- especially among women.

We met...

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8 Reasons Why Back-to-School 2013 Is a Retail Disaster

(0) Comments | Posted September 15, 2013 | 7:39 PM

The 2013 back-to-school season is lackluster at best for retailers. Based on my work with Millennials and my agency's research, here are eight reasons why the season is such a disaster.

1. There is no new trend. Last year, it was all about tablets, convertible notebooks, and all things tech,...

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Don't Ever Quit! Dreams Don't Have Expiration Dates

(0) Comments | Posted April 4, 2013 | 12:05 AM

This post is part of the Global Mom Relay. Every time you share this blog, $5 will go to women and girls around the world. Scroll to the bottom to find out more.

My mother is an incredible woman. She has raised six children and managed her family...

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Celebrate Read Across America Day: 10 Age Appropriate Books For Your Tween

(0) Comments | Posted March 1, 2013 | 8:21 PM

Each year, we kick off March with an important celebration for our kids: Dr. Seuss' birthday. It's become a central part of our schools and communities and a day where we promote something that is so critical for our children: reading. But what happens when Dr. Seuss is...

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Have You Heard About Hand-Me-Ups?

(0) Comments | Posted May 17, 2012 | 6:07 PM

We have all heard of hand-me-downs... Don't you remember when you finally got the chance to nab your big brother's awesome leather jacket or that dreaded moment when mom approached you with your older sister's totally-not-cool polka-dotted sweater?

But have you heard about the hand-me-ups?

In today's tech-driven world,...

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Top 10 Products for Purpose

(6) Comments | Posted January 18, 2012 | 12:18 PM

Products raising money for a cause is nothing new. Whether it's the plethora of pink items supporting breast cancer or a Livestrong bracelet, we're used to giving money and being rewarded with a promo item. But a new wave of social entrepreneurs, propelled by Profitable Purpose (one of my favorite...

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Top 10 Trends of 2012

(7) Comments | Posted January 6, 2012 | 12:04 PM

1. Conscious Consumption -- Millennials are still consuming. The recession proved to be more of a reset button, allowing them to focus on what's important. Brands like TOMS shoes and FEED are examples of how Millennials are purchasing great products while supporting philanthropic causes at the same time. This is...

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The Coming of the Global Mobile

(0) Comments | Posted May 6, 2011 | 8:44 PM

Millennials have grown up in this world of instanity, where information, photos, and prices (when they're shopping) are just one click away. They are also just a security checkpoint and a passport stamp away from almost anywhere in the world, where they can witness firsthand how cultures all over the...

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Tribal Marketing

(0) Comments | Posted March 25, 2011 | 11:14 AM

If you enter a roomful of crying but healthy babies, chances are they all share at least one of the same needs: food, sleep, a diaper or some undivided attention from a loving grown-up. As they grow into early childhood, they will hit the same developmental bench-marks at roughly the...

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The Three Most Important Elements in Marketing to Teens Today

(0) Comments | Posted March 16, 2011 | 9:51 AM

For the next eight weeks, I'll be sharing excerpts from my new book, Chasing Youth Culture And Getting It Right.

Capturing the heart of a teen consumer is no easy task. Teens have completely different motivations than their tween and young adult counterparts. I believe that there are three things...

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Fauxmance: The True Threat to Our Relationships

(1) Comments | Posted February 16, 2011 | 11:39 AM

I've been to a therapist twice in my life. During our first visit, I announced to Dr. Love (a world-famous relationship doctor with several books and appearances on Oprah) that I wanted to quit my job. I'm sure he has tons of people who tell him the same thing --...

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Skins: What Do We Do Next?

(27) Comments | Posted January 23, 2011 | 7:19 PM

My last blog on MTV's responsibility to us and our children certainly sparked a great debate that even reached my personal inbox. People asked me how I could defend this show, why I was allowing it on air (I gently reminded them that I did not create, write, or produce...

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Is It MTV's Job to Raise Our Children?

(225) Comments | Posted January 21, 2011 | 3:26 PM

I first wrote about MTV's controversial new show Skins a few weeks ago, before it's premiere. Since the first episode aired on January 17th, much has been written about the show -- even comparing it to porn. One theme that has emerged is MTV's responsibility to young people, and their...

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Skins Wins Where Gossip Girl Failed

(31) Comments | Posted January 6, 2011 | 12:57 PM

Teenagers having sex and drugging is hardly new TV. But there is something impressively original about MTV's new series, Skins. Based on the British series of the same name that was created by father and son team Bryan Elsley and Jamie Brittain five years ago, the American version is apparently...

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Never Get a Real Job

(1) Comments | Posted December 17, 2010 | 3:43 PM

For decades it seemed commonplace to ask an entrepreneur, "When are you going to get a 'real job'?" These days, though, youth unemployment is an epidemic. Over 81 million young people worldwide are unemployed according to the International Labour Organization. And according to Pew Research Center, nearly 40% of young...

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XIPWIRE Lone US Company Enabling Donations to Wikileaks

(16) Comments | Posted December 8, 2010 | 1:49 PM

XIPWIRE, a company that allows customers to transfer cash using their mobile phones, is the only US company currently accepting donations on behalf of WikiLeaks. Based in Philadelphia, the service, which soft-launched earlier this year, quickly built a base in its hometown, catering to restaurants and a host of non-profits...

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Sophia Bush and Austin Nichols Create Album to Raise Funds for the Gulf

(0) Comments | Posted November 30, 2010 | 11:57 AM

When it comes to providing help to those in need, you can always count on musicians to do their part. To help communities impacted by the recent Deepwater Horizon oil spill in the Gulf of Mexico, some of today's hottest bands have joined together with Global Green USA to release...

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The New, Unhappy Meal

(20) Comments | Posted November 10, 2010 | 10:04 AM

When I think of McDonald's, and Happy Meals, I have nothing but good thoughts. Happy Meals for me bring back memories of shopping trips with my mother, grandmother, and younger siblings. At some point during the trip, my grandmother would always say, "Chile, get these children something to eat," at...

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Even With A Low Approval Rating For Their President, Young People Will Rock The Vote On Tuesday

(4) Comments | Posted October 31, 2010 | 12:42 PM

There has been a lot of discussion around the issue of young people voting. Will they actually go back to the polls, post-Obama Movement? Last week, we polled 1,458, 18-30 year-old buzzSpotters®, members of my trendspotting panel at Buzz Marketing Group, to see where they stood. Some stats...

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United Nations Foundation Launches 'Girl Up' Initiative

(1) Comments | Posted October 7, 2010 | 1:23 PM

There are two things that I believe young girls can never receive enough of: education and encouragement. I think that it is extremely important for women to set an example for today's girls by educating them on the importance of looking out for one another. Not just by supporting girls...

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