People often wonder if it is possible to build a successful career doing what they love. Tina Wells, CEO of Buzz Marketing Group, is currently celebrating her 11th year of doing just that. Embracing her passion for fashion and her fascination with pop culture, Tina began writing reviews on companies and their products that target youth for the New Girl Times, a newspaper for young girls when she was just 16. Realizing the obvious disconnect between teens’ desires and companies’ misdirected outreach, Tina developed an innovative and creative strategy to merge the gap. She decided to submit her reviews and suggestions directly to the companies and was amazed by their overwhelmingly positive responses. They were hooked on the precocious insight Tina was able to deliver and thus, Buzz Marketing Group was born. Along with Buzz Marketing Group’s worldwide network of more than 9,000 teen consultants (“BuzzSpotters”), Tina has created innovative marketing strategies, focus groups, and youth marketing research campaigns for numerous beauty, entertainment, fashion, financial and lifestyle clients. These clients include, just to name a few: St. Martins Press, SonyBMG, And1, Sesame Workshop, and Time Inc. In the meantime, Tina earned a B.A. in Communication Arts and graduated with honors from Hood College in May 2002. She is currently in a post-baccalaureate program at the University of Pennsylvania’s Wharton School of Business for marketing management.

Tina has also been spotlighted in numerous national print media publications. Her list of honors include: the Essence 40 Under 40 Award, Billboard’s 30 Under 30 Award, the Voices Black Women Business Leaders Top Ten List, and AOL’s Black Voices Black Female Entrepreneurs Award. Tina has also been appointed to the Kids for Kids Advisory Board, the National Board of Directors for the Friends of Orphans, The Business Women’s Network, and serves on a Christopher Reeves’ Foundation Advisory Board. Moreover, Tina has been recognized as an “Architect of Change” at the 19th Annual Governor and First Lady’s Conference on Women and Family, and named as Youth Culture’s “It” Social Anthropologist.

Additionally, Tina regularly speaks to various professional audiences across the country. She was chosen as the keynote speaker at the Miller OE 800 Making it Real Business Series, NARM Research Forum, Retail Merchandiser Store-Specific Merchandising & Marketing Conference, Essence Magazine’s Women Shaping the World Leadership Forum, the internal Nickelodeon conference addressing tween and teen trends, and Smart Beauty II Conference. Also, Tina has been quoted and featured in such high profile newspapers and magazines as O Magazine, The New York Times, The Wall Street Journal, Essence, Entrepeneur, CosmoGirl, Brandweek, Savoy, Justine Magazine, Ebony, Brass CU’s cover and Link Magazines. Tina resides in southern New Jersey with her vast collection of shoes.

Blog Entries by Tina Wells

Sexting? Cyberbullying? MTV Thinks There's A Thin Line

6 Comments | Posted December 4, 2009 | 11:29 AM (EST)


As I've written in this blog before, I have been studying and drawing attention to forms of harassment called "sexting" and "cyberbullying" for quite some time. "Sexting" is a pervasive problem amongst tweens and teens that use digital means to exchange racy messages and photos. See my prior blog posts...

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Good Hair? Good Question

3 Comments | Posted October 19, 2009 | 09:08 PM (EST)


Although I haven't seen Chris Rock's new documentary Good Hair I couldn't help but engage in conversations about it -- everywhere from the hair salon to the office. I doubt any black woman can say she's gone through life not hearing this idea at least once. As a child of...

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Cyberbullying: A Call to Action

Posted October 9, 2009 | 12:30 PM (EST)


Do you remember passing notes in school? There's the classic innocent example of "do you like me?", followed by three choices: "yes, no, or maybe?". A shoebox full of the notes I passed back and forth with my schoolmates would be a great (and probably embarrassing) overview of my teenage...

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Let's Not Forget Our Youth In This Healthcare Debate

2 Comments | Posted August 20, 2009 | 10:50 PM (EST)


Teen obesity has tripled in the last two decades and has reached epidemic levels, according to numerous sources. While the health care debate in Washington continues to grumble, it seems that our youth are being overlooked. I thought we were building for the future? We need to focus more on...

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Tina's Top 10 Things to Do with Your Tweens This Summer

Posted July 1, 2009 | 01:18 PM (EST)


In light of the recession and conversations with my tween buzzSpotters®, I wanted to share my list of the top things to do with your tweens this summer. Enjoy!

1. Visit a farm. It's important that tweens know where their food comes from. Spending some time at a local orchard...

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Reality TV Dreams Up a Reality Nightmare

4 Comments | Posted June 18, 2009 | 12:08 PM (EST)


On June 23, Bravo TV premiers a new reality series titled NYC Prep, a TV show that chronicles the lives of a handful of New York City's elite and over-privileged teenagers. The first episode is already available in-full online.

Viewing it and the trailers left me with such a...

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Let's Talk About Privacy, Baby

Posted April 22, 2009 | 03:53 PM (EST)


There are simple steps we usually follow when we first meet someone. We generally ask where they're from, or what type of work they do or which school they attend; and, over time, the questions delve deeper into family and more personal issues. Sounds logical, right? Well, technology is changing...

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Obama Girls Without Consent? Ty Again

Posted January 28, 2009 | 09:14 PM (EST)


Something inside me paused when I saw the dolls of the Obama girls last week. It felt wrong.

The media's love affair with the Obamas climbed to its peak during inauguration week last week. Ty Inc. conveniently decided to debut their two newest members of the...

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For Tweens, Entertainment and Tech Dominate This Year's Christmas Wish Lists

Posted December 5, 2008 | 10:33 AM (EST)


It's no secret that young people drive purchasing decisions for their families. Youthful influence is abundant whether it's their favorite extra curricular activity's new accessory or back to school gear and supplies. Of course, the lead-up to the Christmas season is no exception, when ads are filled with star-studded promotions...

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Another Disney Starlet Shows Up (and Out)

Posted November 13, 2008 | 05:59 PM (EST)


For today's entertainers, everyone's out to create a buzz by any means necessary. For adult personalities, creating media headlines by acting outlandishly is irresponsible and sets a horrible example. Even though Paris and LiLo's antics are reprehensible, these two work independently and make their own choices as to how they...

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For Today's Youth, Race Is Not an Issue

Posted October 25, 2008 | 01:01 PM (EST)


At times, the 2008 Presidential election campaign has been ugly. On top of the unfortunately commonplace personal character attacks in modern politics, Barack Obama's entrance into the global political theater has also shoved the issue of race into the spotlight.

Although the mainstream media proclaim the significance of race...

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For Today's Youth, Race is Not an Issue

Posted October 24, 2008 | 01:30 PM (EST)


At times, the 2008 Presidential election campaign has been ugly. On top of the unfortunately commonplace personal character attacks in modern politics, Barack Obama's entrance into the global political theater has also shoved the issue of race into the spotlight.

Although the mainstream media proclaim the significance of race in...

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Teen Mags Losing Ink... and Momentum

Posted October 13, 2008 | 01:18 PM (EST)


Teens are down to two print magazine choices: Teen Vogue and Seventeen. Citing a down year in print ad sales, Hearst has decided shift to an online-only model for its teen publication CosmoGirl.

Is this the only solution when publishing brands are faced with balancing both online and print editions?...

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Beverly Hills 90210 is back and it's thinner than ever.

Posted September 25, 2008 | 07:16 PM (EST)


Beverly Hills 90210 is back and it's thinner than ever. No, I'm not referring to the plot lines or character development. I'm talking about the girls. It's like central casting for stick insects. I expect the females playing high school fashionistas need to be thin, but when it gets to...

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Sarah Palin is a Big Girl; She Can Handle It

Posted September 17, 2008 | 09:28 PM (EST)


As a marketer, I've got to hand it to the Republican campaign machine. They blame Obama for not having experience, then elect Sarah Palin, a complete neophyte. Now Obama's choice of Biden looks old school and it's McCain who has the fresh ticket. In fact, they now hold the ultimate...

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Bristol-gate: A Lesson in How Not to Teach Teens About Sex

Posted September 2, 2008 | 09:53 PM (EST)


Conservative Republicans are adamant on the issue of teenage pregnancy, unless of course the teenager in question is the daughter of one of their leading candidates. Suddenly, compassion, forgiveness and open mindedness becomes the proper and expected mode of thinking and everyone is supposed to get in line and applaud...

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What John Edward's Actions Says to Today's Teens

Posted August 19, 2008 | 04:02 PM (EST)


Amidst the turmoil of Russia attacking Georgia, the anticipation of the oncoming presidential election and the triumph of Michael Phelps making Olympic history, another news story has captured the public's fancy -- John Edwards' tawdry affair with a crazy lady.

No wonder. It has it all -- scandal, sex, treachery...

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Hair, Hubris and Humility: What John Edwards' Actions Say to Today's Teens

Posted August 17, 2008 | 10:05 PM (EST)


Amidst the turmoil of Russia attacking Georgia, the anticipation of the oncoming presidential election and the triumph of Michael Phelps making Olympic history, another news story has captured the public's fancy -- John Edwards' tawdry affair with a crazy lady.

No wonder. It has it all -- scandal, sex,...

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Gossip Girl Part II: And the Survey Says...

Posted August 13, 2008 | 01:22 PM (EST)


For those of you who tuned in to my column two weeks ago, I posed the question: "Is Gossip Girl What Teens Really Want?" Unlike what the show's writers and marketers apparently think, I felt the program didn't connect with the real world as teens see it. And their...

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Frugal Teens: What They Can Teach Us About Recession Style

Posted August 5, 2008 | 02:30 PM (EST)


After last week's post, I've decided to take a little break from lightening-rod topics, at least for a minute. You'll get my follow up the burning Gossip Girl question next week, when all the votes on this controversy are in from my buzzSpotters.

Meanwhile, here's something that will make...

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