Tod Maffin
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Tod Maffin is one of North America’s leading digital communications experts, specializing in social media marketing and ROI-based viral engagement campaigns for sectors from human resources to real estate to education. Maffin, president of engageQ digital, continues to report on technology trends for the CBC, and has addressed audiences around the world — from Stockholm to Berlin and from Romania to Australia.

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Entries by Tod Maffin

The Professional Speaking Manifesto: Six Things You Should Stop Saying Now

(8) Comments | Posted October 10, 2013 | 5:46 PM

todspeaking

Much of my income comes from giving keynote presentations on topics like viral marketing tactics, boosting consumer loyalty in a digital age, and the future of business. Because of this, I've...

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Five Mistakes Event Planners Make in Digital Marketing

(0) Comments | Posted August 23, 2013 | 4:42 PM

Do you plan conferences? Chances are you're making at some of these biggest digital marketing mistakes.

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If You Trust Your Employees, Let Them Use Facebook

(2) Comments | Posted August 13, 2013 | 8:17 AM

Jocelyn only wanted to make a quick call to check in with her friends about going out for dinner after work. But, true to company policy, she needed to drop by her manager's office and ask permission first. 

"Sorry, explain why again?" her boss asked.

Jocelyn felt embarrassed. "I haven't...

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The Six Biggest Facebook Marketing Mistakes You're Making

(0) Comments | Posted August 12, 2013 | 5:00 PM

Facebook can be a powerful way to target potential and current customers, track the ROI of your campaigns down to the penny, and grow your business' influence. But, sadly, I keep seeing companies make the same few mistakes over and over again when it comes to their Facebook marketing. Here...

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My Method for Managing Dozens of Twitter Accounts

(0) Comments | Posted July 8, 2013 | 5:25 PM

It's tough monitoring the Internet. Google Alerts has pretty much died (to be taken up by the better but pricey Mention) and Hootsuite has stopped enhancing its aging service for anyone not paying hundreds of dollars a month.

Luckily, I've developed a kick-ass system for monitoring...

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Six Secret Nerd Tips to Get the Most Out of the Internet

(0) Comments | Posted May 16, 2013 | 12:05 PM

Everyone knows the big digital marketing tools like MailchimpHootsuite, and Buffer. But I use a bunch of amazing tools and sites that it seems nobody's heard of. Here are my secret weapons:

TWITTER MONITORING:
RowFeeder

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Why Bono and I Are, Basically, the Same Person

(0) Comments | Posted April 3, 2013 | 5:07 PM

Quick -- which one is me, and which one is Bono?


I know, it's really hard to tell. OK, so there might be some differences, but you can clearly see the similarity -- the orange glasses. Bono wears them because of a sensitivity to light. You...

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Why My Mom Is a Better Community Manager Than You

(0) Comments | Posted February 26, 2013 | 4:42 PM

So, this was embarrassing. My firm manages the social media presences for a number of clients, helping build their fan base, drive higher engagement, and grow the community.

I was pretty proud of our track record and rightly so -- after four months of managing one of our clients'...

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Brand Engagement: Three Ways to Stay Ahead of the Curve

(2) Comments | Posted October 30, 2012 | 12:45 PM

The most effective brands driving engagement are those who are able to be relatable, and those which use their social media channels to talk about things their audience cares about. When people feel they're touching on something that matters to them, they're much more likely to participate and give back....

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Can a Loyalty Concierge Help Brands?

(0) Comments | Posted October 15, 2012 | 12:22 PM

The worst part is the supermarket manager won't even see it coming.

A shopper will saunter over to the kitchen appliances section, whip out their smartphone, scan the UPC symbol on a food processor, and walk out.

What just happened? Their phone just looked up that processor and told...

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How I Abandoned My Goals and Became Happier

(111) Comments | Posted October 5, 2012 | 4:05 PM

Brace yourself. If you're an A-type personality, what I'm about to share with you might stress you out.

Here is how each of my weekdays unfolds: I sleep in. I feed my cats. I open my email and deal with it. Then, I start on whatever work is next on...

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