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Todd Kashdan

Todd Kashdan

Posted: October 18, 2010 09:20 PM

Living with your grandmother is a recipe for miscommunication. On a random Tuesday, when I was 15, a plan was being hatched to meet up with a few friends at the local 7-11 convenience store to eat a few hot dogs. Unbeknownst to me, my grandma was outside my room listening in on the phone conversation. To her defense, it would be hard for anyone to make sense of the whispers and jargon on my end. "Marc, do you think we can afford the stuff?" "Do we know if anyone else is going to be there?" "If this doesn't go down well, I'm going to have to sneak through the garage when I get home." Upon leaving my bedroom, there was my grandmother blocking my path with arms folded across her chest. The first words out of her mouth were, "Todd, I need to talk to you. Look at me. Are you on drugs?" Essentially, this is what Selma deduced: 7-11 was for derelicts because skateboarders congregated there. Unless it was an illegal transaction, why would I refer to the planned purchase as "stuff?" My eyes were always bloodshot and this is a clear marker of drug use (as opposed to the hard contact lens that I never removed).

Now let's be clear, Gene Hackman was in no danger of losing his job on the narcotics bureau in "The French Connection." Selma breathed heavily, walked with lead feet, and possessed a grandmotherly smell that will forever be endearing to me (but problematic in covert operations). But this incident raises the question of whether Selma could tell if I was lying....

I was reminded of these regular, bizarre interactions with my grandmother this morning. New research emerged at Stanford University on how to tell whether CEO's are lying. When Kenneth Lay shared news about the earning reports of Enron, did his selection of words offer insight into hidden lies and deceit? What about the phrasings of BP executives as they shared plans to financially compensate everyone who suffered from the oil spill?

While each of us has careful control over the story we want to tell, our true motives and feelings can "leak out" in our word use. Two researchers analyzed 29,663 conference calls by business executives from 2003 to 2007. Of particular interest were the narratives carefully sculpted by CEO's to tell the media and public about company performance and plans. These Stanford researchers found a few interesting findings.

First, be wary of words that distance the speaker from personal ownership of what they are saying. Instead of first-person pronouns, the speeches of lying CEO's overflowed with plural words such as "we," "us," "team," and "group." You might be saying to yourself, that doesn't sound problematic, perhaps they are grateful of everyone in their organization. Remember, it only takes one or two references to make the point that you didn't attain success on your own. It is the lack of self-references that is linked with deception. If a person knows they are going to deceive you, the last thing they want to do is emphasize that they are the person to contact if things go wrong. Most speakers are consciously unaware of their avoidance of self-references.

Second, be wary of over-the-top glowing positive statements. The expression of positive emotions has a tipping point. Be skeptical when a CEO uses an excessive number of flowery terms to describe the future prospects of the company. Notice the intense positive emotional terms in speeches by Kenneth Lay, words such as fantastic, amazing, wonderful, and superb. If a CEO sounds like a hypomanic mother touting the artistic mastery of their two-year old doodler, there is reason to be afraid, very afraid.

Third, be wary of absolute certainty. This might be the most valuable take-home finding. Not surprisingly, we feel less anxious when leaders appear confident without any ambivalence about their decisions. The only problem is that few decisions are clear cut and none of us know what the future holds in terms of the economic and political climate. I only worry about people who claim they know what is going to happen. I worry about people that lack anxiety. CEO's that use an overabundance of words reflecting absolute confidence and a lack of words reflecting hesitation are more likely to be lying.

A speaker's linguistic style offers a portal into their motives. This research has powerful implications for understanding how little we know about other people, especially when we don't have the same access to the information. I suspect that the findings would be the same if we focused on grandstanding politicians, media pundits, journalists, scientists, real estate agents, teachers, and anyone trying to sell you something, anything. Seriously, look at the three findings above and tell me that doesn't describe the last person trying to sell you a car.

There's nothing wrong with an assumption that people are inherently good while giving them the benefit of the doubt. All I ask is that you go beyond the surface content of what people talk about. Mindfully attend to how they speak and you might uncover something interesting, something terrifying, something that prevents you from being suckered. And if you don't want to be mindful, you now have three tips for how to lie better. Go ahead, feign a story about how great of an athlete you were in high school or how incredible you are at seducing strangers in bars. Perhaps you'll be lucky and your audience won't read this post and call you out.

For more about the research in this article, check out:

Larcker, D.F., & Zakolyukina, A.A. (2010). Detecting Deceptive Discussions in Conference Calls.

Dr. Todd B. Kashdan is a clinical psychologist and professor of psychology at George Mason University. He is the author of "Curious? Discover the Missing Ingredient to a Fulfilling Life" For more about his speaking engagements, books, and research, go to www.toddkashdan.com or Research Laboratory.

 

Follow Todd Kashdan on Twitter: www.twitter.com/toddkashdan

Living with your grandmother is a recipe for miscommunication. On a random Tuesday, when I was 15, a plan was being hatched to meet up with a few friends at the local 7-11 convenience store to eat a f...
Living with your grandmother is a recipe for miscommunication. On a random Tuesday, when I was 15, a plan was being hatched to meet up with a few friends at the local 7-11 convenience store to eat a f...
 
 
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12:51 AM on 10/20/2010
Todd....I think a lot of people know about Paul Ekman because of the TV show "Lie to Me." Although he's known for his work in the area of facial expressions, he's also written about oral communication. Believe the study you are citing would
be consistent with the concept of distancing that he's noted in speech when people lie.

Since we're heavy into upcoming elections, I'd like to think, as you wrote, that these findings
would also apply to politicians.
The problem with trying to psych out politicians is that they well may believe what they are saying, but that doesn't mean they can accomplish what they want because of the system. I guess most of us still want to figure out what's really in a candidate's heart, what are their intentions. But if there's been any lesson to be learned from these past few years,it's how many forces impact on what's in a candidate's heart and what actually gets accomplished.

Interesting post.....and....your grandmother was very impressive in asking a tough question that
many people don't have the guts to ask!
Cheers,
Marion
HUFFPOST SUPER USER
robbcoffee
12:47 PM on 10/19/2010
I don't know. These don't sound like particularly useful tells. If someone writes a speech ahead of time, they will focus on having full confidence and creating solidarity with other stakeholders. "We" is a good way for politicians to bring party supporters into the conversation. In politics (and sales), lack of confidence is a killer. And negativity also kills a campaign.
So a politician will always word their speeches in a way that will bring these things out.
What does this tell us that's useful? That they're exaggerrating claims? Making appeals to unity with us? Trying to put a positive spin?

I don't think looking for "tells" is what matters.
People just need to learn to read between the lines and remain tentatively skeptical. One needs not assume malevolence to assume image is being distorted.
A little common sense and a little research will take you farther than looking for tells.
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HUFFPOST BLOGGER
Todd Kashdan
Professor of Psychology, Author, Public Speaker
08:28 PM on 10/19/2010
Your skepticism is welcome except that actual transcripts of speeches were analyzed. It is not the use of "we" it is the amount of times it is used in comparison to personal statements that the leader is taking ownership of what they say.

Data trumps intuition when you are looking for trends. Plenty of research shows that we have far too many biases that get in the way of an accurate read of a situation. For instance, we seek information that confirms our worldview and quickly discount information that challenges it. We seek information that confirms the status quo rater than challenges it because this leads to less cognitive effort on our part. The list goes on and on.
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ToddStark
I like to read, mostly science, especially biology
01:50 PM on 10/20/2010
Todd, I agree in this case, with just one small caveat. I suggest that our biases don't just corrupt our guesses, they also can corrupt our data analyses. Systematic analytic techniques are no guarantee of picking up the right data for the right decisions and asking the right questions. I suspect that the relative merits of 'intuition' and explicit data depend on the domain and then to some extent on the individual's accumulated expertise in that domain. There are some well known cases where 'thin-slicing' does give a more reliable read than explicit data gathering and analysis. In some domains, expertise matters more than in others. If I recall Ekman's conclusions from his research, most people weren't very good in the domain of reading body language to pick up on deception, but a small percentage did significantly better.
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suzc
Speak the Truth, even if your voice shakes
11:24 AM on 10/19/2010
How do you tell if a politician or CEO is lying? Their lips are moving.

Question authority. All of it. Especially authority based on money. And power-grabbing. And lies.
09:01 AM on 10/19/2010
Reminds me of a college assignment where we were tasked to read a political speech and report back to class what was said.

What was said by all speeches reviewed was nothing beyond love of God, Mom and apple pie.
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cyclone70
When one facepalm isn't enough
08:58 AM on 10/19/2010
their lips are moving?
08:58 AM on 10/19/2010
A really nice and thought provoking discussion.
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HUFFPOST COMMUNITY MODERATOR
tacevad
American SS Card Carrying Socialist
07:53 AM on 10/19/2010
It is not just CEO's and politicians. The media has grown in it's fondness for using vague terms to push their own agenda. I am wary of reports beginning with "some say", and the fear of what "could" happen "if" someone does this or that. These are what I refer to as "code" and were in high fashion use in the lead up to the Iraq invasion.The media as a whole were cheer leading for War because to those behind the scenes it meant big ratings with all the glory of the night vision bomb explosions like they saw when CNN came to prominence under Bush 1
HUFFPOST COMMUNITY MODERATOR
propitiousmoment
the journey is the destination....
09:39 AM on 10/19/2010
I've always hated that phrase "it's not clear if" - I think it usually means "I forgot to ask during the interview"
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HUFFPOST BLOGGER
Todd Kashdan
Professor of Psychology, Author, Public Speaker
08:48 PM on 10/19/2010
I couldn't agree more. Plus, vague terms ensures that the media does not lose an iota of their audience. In an attempt to please everyone, the information becomes useless.
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Todays Illusion
Ordinary and undistinguised citizen.
01:53 AM on 10/19/2010
That must be why some of us run fast and far when we start hearing
certain words and those firm assurances.