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Todd Phillips

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Why Super PACs Aren't the Problem

Posted: 05/16/2012 6:19 pm

It's everywhere in the news -- Super PACs are corrupting our democracy. Mitt Romney's Super PAC, "Restore Our Future," has collected over $52 million and spent $40 million pummeling his primary opponents. President Obama's Super PAC, "Priorities USA Action," has raised over $9 million and is just getting started. Karl Rove and his associates have raised $28 million for their conservative Super PAC, "American Crossroads," and their goal for the 2012 elections is to raise between $240 and $300 million. According to The Center for Responsive Politics, "As of May 15, 538 groups organized as Super PACs have reported total receipts of $205 million and total independent expenditures of $105 million in the 2012 cycle."

Why are we concerned about this? Voting is the exclusive right of citizens who are free to vote as they please. Each of us will vote for the candidates who agree with us the most on issues, and who will best look after our interests after the election. Our democracy should be in safe hands.

Are we worried that these Super PACs will stuff our mailboxes, saturate the media, robocall voters, and actually influence the way people vote in the election? How could that be? The stuff Super PACs put out there is very shallow and short lived. Are people so uninformed about politics that they don't know what is in their best interest, or which candidate will best represent them?

As it turns out, this is a problem. Political advertising does have a significant impact on elections -- particularly negative advertising.

And political scientists have known for years that most people know very little about politics. As political scientists Jacob Hacker and Paul Pierson said in their book Winner-Take-All Politics, "that most voters are woefully ignorant about politics is completely uncontroversial among political scientists, and has been for decades. The survey evidence on this subject is overwhelming."

Surveys have shown that less than half of all citizens can name their U.S. Congressman/woman, and just over a quarter can name both of their state's U.S. Senators. Only about 20 percent can name their representative in their state's legislature. When people are ignorant about a subject they are highly susceptible to influence. Clearly, political advertising is effective because voters are "woefully ignorant." Perhaps the problem is not Super PACs or even money in politics at all, but rather voter ignorance.

People involved in political campaigns know that citizens make voting decisions based on extremely flimsy information. Voters often base their decision on things such as whether candidates have nice sounding names or names they recognize. They vote for candidates who look like their ideal image of a statesman and who they get the best vibe from on television. Movie stars, sports stars, comedians, war heroes and astronauts have a huge advantage in elections.

Political campaigns are marketing campaigns centered on catchy campaign slogans, creating name recognition, projecting an image of a likable persona, and targeting certain groups with carefully framed messages. Ignorant voters have to make decisions based on something -- are these things any worse than advertising by Super PACs?

What can be done about voter ignorance?

There is a wealth of information about politics and political candidates available from a wide variety of media outlets, and there has been for decades. But voters have been politically ignorant for decades. In fact, there is no reason to believe voters ever have been anything but ignorant about politics.

What we consider "politics" has come to include an enormously complex government with multiple levels and multiple branches that deal with an incredibly variety of issues. Each of us has multiple representatives to keep track of and we are constantly bombarded with news and all manner of information. Is it realistic to expect the average person to keep up with all of this well enough to make informed voting decisions? Is it realistic to expect that the average person would be interested in following issues that have no clear impact on their daily lives or in the actions of a distant government? Most people have busy lives with many other more interesting and pressing things to concern themselves with. Their political ignorance is proof of this.

If voters haven't informed themselves over the last few decades, it seems unreasonable to expect they ever will. It seems that nothing can be done about voter ignorance. Perhaps it is our expectation that citizens should be informed about politics that is the problem, rather than their ignorance.

Perhaps large-scale democracy with millions of citizens voting for candidates they've never met who will work in a government they don't understand doesn't make sense. We can cast votes in elections and the winner will run the government, but if citizens are uninformed, what's the point? Democracy will be phony. And if democracy is phony, it seems inevitable that our government and our society will be overflowing with problems.

Is there another way?

In building an advanced civilization, we have become experts at delegating. Rather than growing food and raising animals ourselves, we delegate food production to farmers and food distribution to grocery stores. In large businesses, top managers break up their responsibilities into smaller, more manageable chunks and distribute them to middle and lower level managers, delegating their responsibilities. When we have a legal problem, rather than trying to learn about the courts, the law, and legal procedures, we hire a lawyer. Delegating effectively is what enables us to maintain an advanced civilization.

In our current political system, each representative represents many thousands or millions of citizens. In this environment, two-way communication between representatives and citizens is impossible. The way we participate is with a vote -- a binary form of communication -- that we cast in elections held every few years, on a ballot with many offices. Citizens experience this huge numerical barrier and find that they are unable to realistically influence the government and become alienated, disconnected. Representatives are free to do whatever they like and accountability is limited to scandals that are reported by the news media.

Would it make sense to delegate representation more effectively as well?

In order for citizens to be truly represented, we need to be able to communicate with our representatives so we can tell them what we need and are concerned about and then hold them accountable for their actions. We also need to be able to truly get to know candidates so we can make truly informed decisions in elections. This necessitates small election districts -- such as communities the size of our existing precincts -- where community members would elect a single representative -- a community representative -- who would be delegated all political responsibilities.

In this scenario, community representatives would be responsible for getting to know candidates for office, electing them, setting their agenda, and holding them accountable. They would also be responsible for getting to know the needs and concerns of community members and for pursuing those issues in government. So that community representatives would also be part of a small group, office holders would be arranged in a hierarchy, much like managers in a business, with each level consisting of only a small number of representatives. This would create a chain of connected representatives, making two-way communication and accountability possible, connecting citizens to the government. Issues that gain support would rise to the top and become policy, while those that don't would stall.

We have thought through this approach to democracy, and have been pleasantly surprised at how much sense it makes. We call it Local Electors, which is the name we've given to the community representatives. People would be part of communities, a naturally occurring organization. We would participate in democracy by doing the most natural thing imaginable -- discussing the things that concern us with people around us -- our neighbors. Democracy would be structured like an organization, much as large businesses are. Government and society would be characterized by connectedness and the pursuit of a common public interest rather than disconnect and division. It gives us hope that there is a solution to our problems. You can learn more about it at www.localelectors.org.

When our democracy is based on unrealistic expectations for citizens, political ignorance is inevitable. When voters are ignorant, elections will inevitably be a game of influence. When elections are a game of influence, politics will revolve around money. Today there is an enormous market for influence in our society, and Super PACs are but one of many sources of influence. Influence is so thick in our society that it can be hard to distinguish between influence and reality. We live in an influence society. Do we want to be ruled by influence?

 
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It's everywhere in the news -- Super PACs are corrupting our democracy. Mitt Romney's Super PAC, "Restore Our Future," has collected over $52 million and spent $40 million pummeling his primary oppone...
It's everywhere in the news -- Super PACs are corrupting our democracy. Mitt Romney's Super PAC, "Restore Our Future," has collected over $52 million and spent $40 million pummeling his primary oppone...
 
 
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02:29 PM on 05/17/2012
There are some interesting points in this article and the fact is that we have the lowest voter turnout in the western world and even now the republicans are dreaming up new ways to make it even lower and more white and thus easier to manipulate. We also have a really dumbed down population the great majority of whom have no interest or comprehension of politics. People have different explanations for why we are so stupid and i believe that our weakness for hateful religion is the single biggest reason but others will blame other factors but whatever the reason we are still voting for ignorant and hateful politicians who appeal to their warped religious values in order to attack the poor, women and minorities while protecting the super wealthy extractors who are sucking the blood out of the economic bloodstream of America.
02:15 PM on 05/17/2012
If you think your system in the USA is bad, then just consider what happened recently in the London Mayor election in the UK. TV advertising is banned but state radio and tv (the BBC) gives vast and valuable free coverage to specific 'state favoured' candidates it selects and then effectively bars by law the remainder from our screens. Then in a double whammy, those candidates barred from tv are denied the right to even write one letter (yes, not even one letter!) to their potential voters (through clever and artful spending rules), It is no surprise that the state favoured parties are all the old establishment and new challenging parties and people are excluded from the cosy club. Yes, there may be a case that vast spending does have an impact (look at how much President Obama spent on tv), but surely this is better than candidates and supporters being banned from campaigning as they are in the UK? Using "potential corruption" as the reason for the bar...
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Swegin
the "collective" is part of our human nature
01:41 PM on 05/17/2012
OMG, Super Pacs and the river of disinformation combined with their pandering to the perpetual negative emotional state of the that lazy low information voter, who what simple black and white answers for all problems...like its all the "Governments fault" or "The sun causes Global warming" is only part of the problem, the real problems is the river of mony that buys access to our elected representatives, and the 24 x 7 pounding on the doors of those representatives by lobbyist, that distrort the whole ability of representative Government to function.....
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demisfine
Often correct, NEVER right.
11:23 AM on 05/17/2012
Allowing hateful men like Joe Ricketts to undercut our democracy because they have more money than they can spend, and only one vote, is certainly a problem.
The Billionaires don't think their votes should be equal to anyone else's.
They think they should count for more.
And, "Justice" Roberts agrees.
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Dinosaur David B
11:00 AM on 05/17/2012
Too much is broken, and with the politicians and the courts both bought-off, the playing field is now too tilted to fix it through the "traditional channels of democracy." If income inequality persists and grows, the only way for ordinary people to take back the country will be pitchforks and torches. Regular people cannot compete against billionaires buying the sociology-economic conditions they want through SuperPACs (sanctioned by the bought-and-sold Supreme Court).
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demisfine
Often correct, NEVER right.
09:40 AM on 05/17/2012
Spewing MISINFORMATION is propaganda, not getting people informed.
EX: Clean Coal.
As if Clean Coal exists.
Money does nothing to improve the public conversation.
Regular Faux viewers are more Misinformed than people who watch no news.
10:53 AM on 05/17/2012
Thanks for your comment demisfine. The question I would pose to you is why is propaganda possible? Why can money be used to influence people? If people can be so easily influenced, that should be an indication that something is fundamentally broken in our democracy. I believe that we our democracy places unrealistic expectations on people and massive problems are the inevitable result. It's what I call Garbage in Garbage out democracy: http://localelectors.org/2012/04/11/garbage-in-garbage-out-democracy/
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TheGreatRenewal
We're living a Great Renewal
09:27 AM on 05/17/2012
Getting people informed in an Age when the Media is controlled by a handful of Global Giants is very difficult.

Running a government like a 'business' is never ok.

The money spent on Super Pacs could best be spent on creating jobs.

1) Build  millions of miles of bike and horse paths
2) Replant diversified forests, grasslands and hedgerows
3) Tear down derelict buildings and parking lots and plant urban farms
4) Retrofit all buildings
5) Build light rail and trollies
6) Clean up every creek, stream, river, lake, beach
7) Put solar hot water and micro wind on all buildings
8) Develop clean energy
9) Put water catchment on all buildings
10) Modernize water, sewage systems
11) Put all power lines under ground
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dsws
No owning ideas. Limit only commercial use.
09:42 AM on 05/17/2012
How much money do you think these superPACs are spending? I think it's less than a billion, and that agenda would cost hundreds of billions.
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Allene Stucki
10:04 AM on 05/17/2012
As with the vast majority of HuffPo bloggers, you don't have the slightest clue about life in the real world. You live in an imaginary world of your own creation. The United States spends more money on yogurt than it spends on political advertising.
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LeftRight
TANSTAAFL
09:22 AM on 05/17/2012
The problem with something like that is that the local electors can be corrupted just as easily as anyone else....
10:05 AM on 05/17/2012
Hi LeftRight. Thanks for your comment. The central idea behind Local Electors is that they, and all representatives, would not be corruptible because they would be elected by small groups of people who could truly get to know them and hold them accountable. I encourage you to read more detail to see how it would work: http://localelectors.org/2012/04/11/garbage-in-garbage-out-democracy/
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demisfine
Often correct, NEVER right.
09:18 AM on 05/17/2012
If the money doesn't matter, than the SUPERPacs shouldn't mind if we stop them.
After all, the money doesn't matter.
Stop the manipulation, stop the deceit, stop the lies.
Just stop.
Money DOES NOT equal voice.
Corporations DO NOT equal people.
08:54 AM on 05/17/2012
The problem is not Super PACs in and of themselves; the problem is that the Media does nothing whatsoever to challenge or expose outrageously false claims made by partisans. The MSM should have its access to our airwaves revoked for their profound failure in discharging their public duties. One should walk away from a news broadcast better informed, not worse. Advertising is obviously propaganda; one expects them to be manipulative and false. But when propaganda leaches into the news cycle, there's a serious problem.
10:11 AM on 05/17/2012
Hi Land of Unlikeness. Thanks for your comment. I agree that the corporate news media is a problem, but I believe that is because they are being expected to fulfill a role as a branch of government, which is totally unrealistic. The real problem is the fact that the people are disconnected from the government and forced to rely on an unaccountable news media. The solution is Local Electors because it would create a connection between the people and the government via a chain of connected representatives. I encourage you to check out this article to see what I mean: http://localelectors.org/2012/03/20/how-the-news-media-corrupts-democracy/
11:09 AM on 05/17/2012
Thank you. This was an excellent resource. 
08:30 AM on 05/17/2012
The problem with money in politics is that it is used to exploit the massive ignorance and gullibility of our grossly undereducated population. Our schools do not train kids to think critically. They watch Fox and think they are informed, and then vote against their own best interest economically.
09:02 AM on 05/17/2012
The inevitable result of the problem you describe is that no one can identify and understand propaganda--most people confuse propaganda for 'information.' Hence our problem, as a society, with discerning truth from distortion. There are no longer facts or truth in such a partisan world: only opinions. The ignorance you describe has worked its way up the food chain, and affects even intellectuals, politicians, and policy-makers. Political affiliation is now a matter of self-interest and "sensibility," not a result of critical thinking. Distorting facts and even out-right lying is perfectly acceptable now, as politicians can be sure most people won't know the difference. With every day that passes, I feel more and more marginalized and isolated in this "brave new world."
10:17 AM on 05/17/2012
You are absolutely right. The problem is that ignorant people are expected to make hiring decisions of our government leaders. This can only lead to massive problems and bad government. It's our expectation that are a problem. The only way to fix our problems is to change our expectations and to change our paradigm. This article explains what I mean: http://localelectors.org/2012/04/11/garbage-in-garbage-out-democracy/
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Me atlast
Live, Love, Paint
08:21 AM on 05/17/2012
When politicians and political pundits are allowed to lie unchecked, and continuously use the excuse of "Oh I misspoke" when they are called out, then it becomes more of an issue of steering a group of people in a wrong direction. I agree that as a populace most people are ill-informed, but when we let super Pacs and all associated with them, when the media doesn't do their job (which they won't since they are the ones benefitting from all that cash), that's when we get into trouble. Regardless of what this author says, super pacs are a huge issue.
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dsws
No owning ideas. Limit only commercial use.
06:31 AM on 05/17/2012
"Are people so uninformed about politics that they don't know what is in their best interest, or which candidate will best represent them?"

Uninformed, and misinformed. But micro-districts are not a solution.

There's far more than people can pay attention to. So, quite reasonably, people focus mostly on the big stuff. People are more attentive to -- and thus, better informed about -- presidential elections than Senate, Senate than House, and House than state rep or city council.

Instead, replace geographical districts with voluntary association. Let people choose which House seat to vote for. People do pay attention to things they're really a part of, things formed by their real person-to-person connections.

But no mechanism of election can be a complete solution to the need for specialized expertise, for the sheer volume of relevant information that one individual can be thoroughly conversant with only a tiny portion of.
10:33 AM on 05/17/2012
Thanks for your comment dsws. I think micro-districts (communities) are necessary because that is the only way to include everyone, and there can be democracy without everyone included. If the people in these communities delegate their political responsibilities to a community representative (Local Elector), that person would be the specialist at representing the people of the community. The Local Elector would then give each office the full attention that is necessary during elections and after elections--holding representatives accountable. It is unrealistic to expect everyone in the population to do this, but full-time community representatives could. Please check out my overview of the plan to see what I mean: http://localelectors.org/2012/03/20/local-electors-in-a-nutshell/
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dsws
No owning ideas. Limit only commercial use.
04:15 PM on 05/17/2012
If you call a tail a leg, how many legs has a dog?

No, calling a micro-district a community doesn't make it a community. I have no particular connection to my 150 closest neighbors. People do have connections to others with kids at the same school, or whatever. If political activity for ordinary voters (not just political activists) were channeled through voluntary association, those connections would make something more like a community as the basic unit.

The plan as described at the link (which doesn't say "district") is actually the most similar I've ever encountered to my own idea. In my system, everyone gets to vouch for one person. Tier 1 of the system is all citizens. Anyone vouched for by ten people is in tier 2. Anyone vouched for by ten members of tier 2 is in tier 3, and so on. The government would provide an online forum where everyone would automatically be in communication with the others who have vouched for the same person they have, etc. Any tier would be able to enact a law by unanimous consent; when laws conflict, a law enacted by larger (lower-number) tiers would override law enacted by a smaller (higher-number) tier. The very top tier would be essentially an executive council, the next one down would be essentially a legislature, the one below that would be essentially a standing constitutional convention, and the lower tiers would be essentially party and coalition organizational meetings.
05:42 AM on 05/17/2012
Too many people are only active in politics when those politics affect them adversely or threaten them. If either of these events occurs, people look for the culprit, someone, anyone, to blame.

The distance between political acuity and action is very short in new democracies. In more experienced and sophisticated democratic republics, political acuity and action is extended by more consideration(s) of complicated issues and the complacency of those who have become lulled by higher standards.

The more sophisticated and experienced populations are the more dangerous to a political structure if they are double crossed. A sleeping giant filled with a terrible resolve will take longer to sit bolt upright and stand up for himself but when he does...

In the USA some work toward ascendancy to despotism and tyranny, that they may trample down human rights and set up a police state for the privileged. They utilize forms of guerilla warfare including legislation, propaganda and economic warfare. They are the reason civilizations crumble.

There are claquers who naively follow, thinking that they are among the "privileged" and will participate in the uplifting of their "party". After THEIR betrayal, anger will turn to action. Then the sleeping giant will have awakened.

Super Pacs are most certainly a tactic in the strategy of conquest. Super Pacs are not the cause of war but they certainly have raised the pitch of battle and awareness of evil. Super Pacs may prove to be the straw that broke the camel's back.
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02:10 AM on 05/17/2012
Yes, current government policies are complicated. Yes, it is difficult to get to know those from whom we must choose to represent us. But do not blame it all on ignorant citizenry.

So long as our mass media are owned by private interests that use the media to deliberately misinform voters, blame the Fourth Estate, too. It's all about the rich who want to keep what they have and paying to control the public attention. So long as the law of the land is that "money is speech" and that must be protected. Protected vested interests govern.

The problem is that the rich are in charge of educating the American electorate and that privilege is protected by the highest court in the land. Take the big money out of electoral politics and we can see some progressive changes.