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Tom Aiello
Tom Aiello is a disabled military veteran who has chosen a vocation of finding credible, authentic ways to reach and help veterans. He started the company MARCH, to help organizations work with the military and veteran community. His expertise in military, marketing, and veteran challenges enables a unique perspective on veteran issues. Tom was disabled from a spinal cord injury he received while serving as an Army captain. After graduating from West Point, he served in the 1st Cavalry Division with deployments to Kuwait, Panama, and Korea. Tom’s civilian career includes Kellogg Business School, Leo Burnett advertising,, and Sears Holdings. He’s focused on less talk and competing veteran help efforts and more results. Tom has helped employers hire over 50,000 vets and raised $118 million for community programs, helping more than 110,000 military and veteran families. Facebook: Twitter:

Entries by Tom Aiello

Engage Military Veterans: 9 Predictions For 2015

(0) Comments | Posted January 16, 2015 | 7:58 AM

American military and veterans represent a powerful group of 24 million with a powerful cultural connection through their common service. They represent tremendous importance to employers, universities, businesses and non-profits. Few cultural groups in America have a more powerful affinity. Looking ahead to 2015 these predictions can help organizations plan...

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Rethinking Veterans Support and Charities

(3) Comments | Posted June 26, 2014 | 5:21 PM

The needs of military veterans continue to grow while the support for military veterans settles to a "new post-9/11 norm." As this occurs, veterans' charities will need to re-think their models and innovate to continue to meet this growing mission of veteran support.

An Un-Sustainable Model

Since before World...

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Veterans Left Behind on the Battlefield: A New Form of Veteran Discrimination Emerging

(1) Comments | Posted January 21, 2014 | 8:38 AM

U.S. Navy Adm. (ret.) Mike Mullen coined the term "sea of goodwill" to describe the positive attitudes in the United States toward veterans and the military in general. However, amid the current sea of goodwill there is an undercurrent of discrimination against veterans, and it may surprise you where it...

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Military Invasion! Veterans As a Part of Your Multicultural Advertising Mix?

(0) Comments | Posted December 9, 2013 | 4:03 PM

25 million Americans have served in the U.S. armed forces, and you just need to look online or watch TV to see how advertisers are increasingly pursuing them. However, most companies don't understand the veteran market segment opportunity and fewer understand their target insight. While it is not an exact...

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A Young Veteran's First Encounter With VA Health Care

(2) Comments | Posted October 14, 2013 | 12:25 PM

So, I guess my expectations were that VA health care would be akin to the well-oiled medical care I encountered while on active duty in the Army. That was a mistake on my part. In fact, the experience was such a contrast that I am sharing what I learned so...

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Veterans Day Every Day

(1) Comments | Posted November 8, 2010 | 2:07 PM

This Veterans Day, on Nov. 11, we should all take a moment to thank and honor the veterans in our lives for the sacrifices they've made to defend and protect the freedoms we enjoy. The smallest gestures like picking up the phone to call a relative or friend who has...

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