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Tom Alderman
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Tom Alderman is a 30-year veteran Media, Presentation, Speech trainer and speech writer and founder of MediaPrep, a national media training and presentation skills coaching firm. With a strong background in media and crisis communications, news conferences, speech preparation, presentation skills and on-camera talent training, Alderman has worked both as a broadcaster and print journalist, as well as TV executive with CBS-TV and with Norman Lear's Embassy TV. He has also been the Communications Director for the Governor of Illinois.

Blog Entries by Tom Alderman

Thank Goodness the Holidays Are Over!!!

Posted January 17, 2012 | 13:24:36 (EST)

Thank goodness the holidays are over. The last song has been sung, the last fight done. We are back to hanging out with people of our own choosing. Holidays bring families together whether we like it or not, and families are tricky things indeed. As a wise psychologist told me,...

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AT&T: Re-thinking the Re-thinking

2 Comments | Posted December 15, 2011 | 16:25:00 (EST)

Years from now we'll probably look back on today's cell phone technology and marvel how primitive it all was. "Remember dropped calls?" we'll say -- along with "Remember DOS? "Tower Records?"

For the longest time AT&T Wireless spent a lot of ad dollars telling us they had 'more bars...

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Marilyn Monroe: Still Dead. Still Selling. How Come?

Posted November 9, 2011 | 17:25:27 (EST)

For reasons beyond comprehension, Marilyn Monroe still engages the public some 50-plus years after her life and sudden, uh, mysterious death at age 36. At last count, Monroe books, calendars, and various doo-dads on Amazon total more than 15,000 listings. You can also find her on stage, including one 'it's-not-my-fault'...

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Angry Birds: Tarzan of the Apps

Posted October 11, 2011 | 15:34:10 (EST)

Alfred Hitchcock must be smiling. The birds are here, millions of them, plump little budgies with thick Groucho eyebrows and menacing expressions sling-shooting themselves Kamikaze-style into their, or is it our, very structural foundations. OMG, is this some sort of revealing cultural metaphor? Could be.

We're of course talking about...

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Random Notions and Fipperies

Posted August 25, 2011 | 17:09:00 (EST)

"The body is lying in repose." as opposed to lying -- how?

Generational divide: people who hear the William Tell Overture and think The Lone Ranger -- everybody else who does not.

You know you have a personality problem when you see the light at the end of the tunnel...

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Adjusting to the Vanishing Bookstore

Posted August 3, 2011 | 17:15:39 (EST)

For book lovers, nothing is quite so disheartening as seeing our local Borders or Barnes & Noble with a "For Lease" sign on the door. It's the indigestible realization that an increasing number of books now require a battery to read.

Not a good time for books, is it?...

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From the Father of Our Country to the Brat Pack in Three Easy Biographies

Posted July 14, 2011 | 13:06:34 (EST)

If your summer reading or listening includes Ron Chernow's MASSIVE George Washington: A Life, you're going to need some relief, aren't you? With almost 42 hours on audio and a gi-gazmic 904 pages, it's really more a course than a breezy read or listen. So, if breezy works for you,...

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Memo to Doctors: We're Not Just Patients, We Are Your Customers!

Posted May 25, 2011 | 19:00:41 (EST)

A friend recently called a doctor to make an appointment for an epidural shot for his sciatic back pain. He was given a date and told to arrive two and a half hours ahead of the appointed time. When the perplexed friend asked why so long a wait, the answer...

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Elizabeth Taylor -- Not Quite the Last One

Posted March 31, 2011 | 16:26:23 (EST)

"The last of Hollywood's golden era" is the way so many broadcast and cable obituaries described the legendary Elizabeth Taylor. If they're right we might have some respect for their fact-checking skills. But alas, there are at least five stars from that era who are probably saying to themselves," What...

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Japan's Grief Is the World's Grief. It Wasn't Always Like This.

Posted March 23, 2011 | 17:22:19 (EST)

Japan's capacity to absorb its current natural and made-made assaults is one of those important teaching moments we keep hearing about. Civility and dignity rule instead of rioting and looting. Says a lot about this ancient culture. So it may be a surprise to many Americans under 65 to hear...

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The Placebo Effect and How to Use It

Posted February 3, 2011 | 19:26:24 (EST)

If you're in medicine or any of the healing arts, you certainly know the placebo effect. You've may have even used it -- treating an imagined condition with sugar pills, or a dose of Alan Greenspan-speak that the patient can't really follow except the part where you say, "...it will...

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2011 Has Started - Isn't It Time to Get Organized?

Posted January 20, 2011 | 11:56:36 (EST)

You've probably got it. I certainly do. Most of us have one. It is that kitchen drawer, closet, basement, attic or crawl space, where you'll find everything that doesn't fit anywhere else like that years-old ball of string, a plastic stirrer from The Bellagio, a lock with no key or...

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John Boehner: Tears, Cheers and Jeers

Posted December 16, 2010 | 13:18:09 (EST)

CHEERS to Ohio Congressman John Boehner for being able to cry in public when he talks about his hard-scrabble-to-Speaker life story. It's kind of real and brave. When's the last time your TV showed you a major public office holder EVER showing this much emotion - and so often. Okay,...

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Bald Is Not Beautiful: Confessions From the Fringe-Worthy

Posted November 18, 2010 | 18:33:53 (EST)

"Bald is hot," an article in the New York Times recently announced. We bald guys hear this kind of hype all the time, "Bald is cool, bald is beautiful" -- but only from people who are not bald. It's well-meaning and is usually followed up with examples of good looking...

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All Boxed In and Making the Best of It

Posted November 3, 2010 | 13:50:30 (EST)

Maybe you've read or heard about the glowing reviews for Emma Donoghue's new boxed-in-a-box novel, Room. The NYT reviewer called it 'remarkable,' The Guardian, 'a gem', and The Washington Post's critic swooned, "one of the most affecting and subtly profound novels of the year.' All of which is quite right...

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A Well-Written Story Poorly Told

Posted October 20, 2010 | 15:28:25 (EST)

Lincoln seems to be a popular detective. We're talking about detective fiction, of course, with Jeffery Deaver's successful Lincoln Rhyme and Michael Koryta's Lincoln Perry series. When St. Martin's Press published Koryta's first Lincoln Perry mystery in 2005, the writer was only 21 years old and the book pulled in...

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1950s: The Not-So-Silent Generation

Posted October 7, 2010 | 14:31:23 (EST)

We are a nation of label makers especially when it comes to generations. We tend to define each decade by its dominant cultural zeitgeist, give it a name, then take pride in each of our own coming-of-age years. In the 1920s, we were 'Roaring' but had 'Great Depression' during the...

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What's Inside YOUR Shoebox? Facing History...and Ourselves.

Posted August 31, 2010 | 14:31:40 (EST)

Jeff Krieger stands in front of a group of 17-year-olds and asks them to look inside their shoeboxes. It's the 9th grade classroom at Ipswich High in Massachusetts and Krieger, the social studies teacher, has asked each student to bring in a shoebox filled with meaningful things that best identify...

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Citizen Murdoch: What "War at the Wall Street Journal?"

Posted July 15, 2010 | 15:37:18 (EST)

We may be losing interest in newspapers but our fascination with the people who publish them has never been stronger. Before William Randolph Hearst was morphed into Citizen Kane, mega-news lord, we've been gaga over a handful of buccaneer publishers. We love them, we fear them, but mostly we elevate...

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What Part of "It's Never Off the Record" Don't You Get?

Posted June 29, 2010 | 14:15:58 (EST)

The first person to take a hit for the disastrous McChrystal-Rolling Stone article was the general's PR guy -- which is like firing the fella who sets up the meeting room. Unless he forgot to remind the general and his staff about never being off the record, Duncan Boothby will...

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