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Tom Alderman
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Tom Alderman is a 30-year veteran Media, Presentation, Speech trainer and speech writer and founder of MediaPrep, a national media training and presentation skills coaching firm. With a strong background in media and crisis communications, news conferences, speech preparation, presentation skills and on-camera talent training, Alderman has worked both as a broadcaster and print journalist, as well as TV executive with CBS-TV and with Norman Lear's Embassy TV. He has also been the Communications Director for the Governor of Illinois.

Entries by Tom Alderman

Random Notes & Fripperies -- The Prequel to the Sequel

(1) Comments | Posted July 23, 2014 | 2:23 PM

Remember Zsa Zsa Gabor? For the uninitiated, she and her family were the Kardashians -- 1950s edition. "Husbands are like fires," she once said. "They go out if left un-attended." This advice comes from a wife to nine husbands including actor George Sanders and hotelier Conrad Hilton.

Who's responsible for...

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Louis Zamperini -- Meet Witold Pilecki

(5) Comments | Posted June 26, 2014 | 1:39 PM

If the name Louis Zamperini rings a bell, you may have read or listened to Laura Hillenbrand's riveting book, Unbroken, the true horror story of Zamperini's survival in brutal Japanese prisoner-of-war camps during WWII. If you've never heard of Zamperini, you probably will when the movie directed by Angelina Jolie...

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When the Eye Is Better Than the Ear

(0) Comments | Posted May 8, 2014 | 2:53 PM

To paraphrase legendary jazzman Sy Oliver: "It ain't what you say, it's the way that you say it." Nobody knows this better than audiobook listeners and publishers. They understand that how you say it is often more important than what you say.

"Words mean more than what is set down...

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Go With the Flo -- or Maybe Not

(0) Comments | Posted April 3, 2014 | 1:05 PM

And by Flo, we're talking about the Flo of the Progressive Insurance ads, the lady with the white-tunic wardrobe, uber-eye liner, mega-cherry lips and what looks like borrowed hair. If you're one of 3.3 percent of American households who do not have a TV, you are either in a monastery,...

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Human Smoke and Nazis: The Good, the Bad and the Annoying

(0) Comments | Posted February 18, 2014 | 2:54 PM

It's July 16, 1941. A Nazi SS administrator sends a memo to Adolph Eichmann about Jews in Poland: "There is an imminent danger that not all the Jews can be supplied with food in the coming winter. We must seriously consider if it would not be more humane to finish...

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Michael Bay's Meltdown and How fo Overcome Fear

(0) Comments | Posted February 4, 2014 | 1:19 PM

By now you've probably seen Academy Award-winning director Michael Bay's most uncomfortable meltdown at the recent Consumer Electronics Show. And if you watch ABC News you may also have seen their piece on people who are crippled by stage fright. Not a pretty sight.
 
...

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NOT the Millennials

(0) Comments | Posted December 18, 2013 | 4:47 PM

We're namers. We like to put people and things in buckets, assign labels to the buckets and fit them into our handy memory garage. We're especially big on naming generations. We call the 1920s The Roaring Generation because we drank a lot, the Greatest Generation because we fought a "good...

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Son of 'Random Notes and Fripperies'

(0) Comments | Posted November 25, 2013 | 1:08 PM

Something you won't see in the Alcoholics Anonymous handbook: while staying at the White House during WWII, legendary British Prime Minister Churchill awoke his first morning and ordered "a tumbler of sherry in my room before breakfast, a couple of glasses of scotch and soda before lunch and French Champagne...

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JFK's Last 100 Days

(0) Comments | Posted November 6, 2013 | 2:23 PM

By now you're probably aware of the media Blitzkrieg advancing on us, recalling, retelling, reshowing the horrific assassination of President John F. Kennedy, 50 years ago this November 22. The media is all over this like bees on honey. NBC, CBS, FOX, PBS are all doing specials. The cable newsies...

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The Significance of Baseball for People Who Don't Care about Baseball

(3) Comments | Posted October 15, 2013 | 3:35 PM

It's October and the boys of summer are heading for the World Series Fall Classic. So it's fitting to ask, what is it about this ball-and-stick game that is so deeply embedded in our culture -- with influence well beyond the actual sport of baseball?

For one,...

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Who Benefits From the Government Shutdown?

(0) Comments | Posted October 3, 2013 | 2:12 PM

By now you've no doubt read countless stories about the 800,000 furloughed federal employees and all the horrific possibilities from a government shutdown. This is NOT one of those stories. This is about those who will actually BENEFIT from a dysfunctional government meltdown.

Consider daytime TV sponsors who will...

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Random Notes and Fripperies

(1) Comments | Posted September 24, 2013 | 2:16 PM

Alarming concept: a TV series starring Flo, the Progressive Insurance lady.

Matt Damon is having Jimmy Stewart's career. The Kardashians are having the Gabors'.

President Lyndon Johnson used to hold staff meetings while on the toilet -- with the door open.

The average American watches 153 hours of TV...

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The President and the Pop Singer

(1) Comments | Posted July 11, 2013 | 2:29 PM

What do Michael Jackson, King of Pop and James A. Garfield, 20th president of the United States, have in common? For one, both were charismatic and immensely popular. Both careers ended in premature death -- Jackson at age 50, Garfield two months shy of 50. And most significantly, both involved...

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Mitt Romney's Career Options -- Here's an Idea...

(3) Comments | Posted June 25, 2013 | 2:53 PM

It's been many months since the election and it appears that Mitt Romney is figuring out his next gig. Or, maybe he's already figured it out but the media hasn't. Not that he needs career counseling from any of us but we can assume after a stint as governor of...

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An ADDers's Very Quick Guide to Fiction You May Want to Avoid

(1) Comments | Posted June 4, 2013 | 3:20 PM

According to a recent study, our individual attention span has plummeted dramatically from 12 minutes in 2000 down to 5 minutes currently. Speaking for the ADD in many of us, 5 minutes sounds like a lot -- especially when it comes to listening to or reading a new book. Sure,...

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It's the Biggest Scandal Since...

(0) Comments | Posted May 23, 2013 | 3:20 PM

... fill in the blanks: Teapot Dome, Watergate, Iran Contra, Lewinsky... Benghazi?

Political scandals are so very juicy, aren't they? Sure, we deplore the morality or criminality of it all but let's be frank, when it comes to PRESIDENTIAL scandals -- they're just the best! Soap opera on steroids....

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E-Butts: The Marlboro Man Plugs in.

(32) Comments | Posted May 7, 2013 | 1:55 PM

You may have seen the recent flurry of stories about a supposed alternative to cigarette addiction called the electronic cigarette. E-butts are a move by some nicotine-dealing tobacco companies to counter their declining smoke sales. If you're one of the 13 million smokers who try to quite each year, wouldn't...

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It's the Touch, Not the Tweet: 3D Communication

(0) Comments | Posted April 15, 2013 | 4:52 PM

You may have heard about Yahoo's new rule forbidding employees from working full or part-time from home. They must actually commute to the office instead of the kitchen table. The edict has caused a lot of chatter in office break rooms around the country mostly because people are actually in...

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What's in Your DSM?

(0) Comments | Posted April 4, 2013 | 9:22 AM

People who toil in the fields of mental health are looking forward to next month when the new edition of the Diagnostic and Statistical Manual of Mental Disorders -- or DSM -- emerges. This is the official reference bible for mental health professionals. If you know the jargon, you will...

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In Politics It's the Charm, Stupid

(0) Comments | Posted March 26, 2013 | 1:41 PM

Policies, what policies? We Americans really don't vote for presidents because of their policies, do we? Sure, policies matter, but most presidential candidates play to the center -- after their nominations -- so we're left with which jo-jo is the least onerous candidate in a field of onerous-ity, and once-and-a-while,...

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