Folks who work media and politics understand the notion that perception trumps reality -- most of the time. In Hillary's New Hampshire upset, it was her three Oprah moments that changed women's perceptions and derailed the speeding Obama bandwagon. Three? Uhhuh. The first one came during the New Hampshire debate when, responding to why people didn't like her, she said something about "....that's makes me unhappy.....I'm not all that bad, etc." The moment seemed spontaneous and real. A national audience got a glimpse behind the curtain of the tightly produced candidate. Obama's reaction to it was hard to read but some saw it as dismissive and re-enforcing for Hillary. The second Oprah moment came with the oft-repeated MSNBC video when she nuzzles Chris Mathews, gazes into his eyes, affectionately touches his cheek and says a few sweet words to the blushing and pleased commentator. It certainly looked real.
But it's Monday's emotional TV appearance that was the supreme Oprah moment. Millions of women see this kind of heart-felt, vulnerable moment everyday on daytime TV with Oprah and others. Monday, they saw a person they can relate to, a woman expressing herself, being vulnerable, authentic -- as opposed to the manufactured presentation Hillary usually delivers. There are those who see these Oprah moments as calculated by the candidate. Could be. Who knows? Politics does beget cynicism. Almost doesn't matter. It's perceived by voters as real, sympathetic and genuine. You can hear daytime TV viewers saying, "why didn't she show this before. I would have liked her sooner?" It's a complete 180 from the often compared Muskie moment in a long-ago New Hampshire time when tearing up was a campaign killer.
It's clear the Clinton people understand what happened in New Hampshire. In her victory speech, she calls it, "...finding her voice" and talking "..from the heart." Up to now, she has been uncomfortable talking about herself. This could be a dilemma as she goes forward. Will she be able to use her new, and uncomfortable voice, in appropriate ways or will the campaign try to manufacture other 'real' Oprah moments -- which is exactly when it becomes calculating and unreal.
Posted January 9, 2008 | 04:36 PM (EST)