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Tom Grasty
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Tom Grasty is the co-founder of Stroome, the web's first collaborative video editing and publishing platform designed to simplify the production of video news. A recipient of a 2010 Knight News Challenge grant, he was recently named an “Innovator to Watch” by the USC Stevens Institute for Innovation. Tom’s 10-plus year trek through the entertainment, advertising, and internet industries landed him at places like HBO, DreamWorks and VH1, and resulted in the development of over 100 hours of film, television, documentary and digital properties. A native of the Tar Heel state, Tom currently lives in Los Angeles.

Entries by Tom Grasty

Real-time Reporting Gets New Backend With BBG's Relay

(0) Comments | Posted December 12, 2013 | 2:59 PM

Real-time news reporting is an exciting proposition. It's also a process fraught with problems, both for the journalist and the reader.

For the journalist, there are myriad of platforms that facilitate fast and accurate news gathering. But in order for platforms like Live Stream, UStream,...

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News Aggregator Watchup Breaks the (Google) Glass Ceiling

(0) Comments | Posted November 22, 2013 | 6:05 PM

There is no shortage of news readers on the market. Nor is there a shortage of verticals from which to aggregate that news. The inherent problem, of course, is that news is an ubiquitous activity.

The result is that as the information we receive gets...

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Microstock Photo Founder Focuses on Community as His Best Shot

(0) Comments | Posted November 11, 2013 | 10:46 AM

The mobile stock photography business is getting a lot of attention lately. In the last few months, Scoopshot, EyeEm and Foap -- three leading startups in the space -- have collectively raised close to $9 million in funding.

I suspect last week's deal between Pinterest...

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Brickflow Founder Tells His Tale Behind 'Social Media Storytelling'

(0) Comments | Posted October 25, 2013 | 6:03 PM

For a while now, there has been speculation the social curation bubble may be waning.

Personally, I don't think the bubble is bursting. I believe it's just morphing as "social media curation," and its close cousin, "content creation toolsets," spawn an entirely new...

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5 Tips for Picking a Business Partner

(2) Comments | Posted July 3, 2012 | 4:40 PM

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform and 2010 Knight News Challenge winner. Like most first-time entrepreneurs, I was under the impression that the decisions made after we went live were the most important. It turns...

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The Difference Between "Invention" and "Innovation"

(1) Comments | Posted April 3, 2012 | 5:29 PM

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform and 2010 Knight News Challenge winner.

From its inception, the site received a tremendous amount of attention. The New School, USC Annenberg, the Online News Association and, ultimately,...

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The Difference Between a 'Pivot' and a 'Reboot'

(2) Comments | Posted February 29, 2012 | 12:31 PM

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform and 2010 Knight News Challenge winner. But the site you see today is very different than what was initially developed at USC Annenberg's pioneering Program for Online...

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5 Keys to a Killer Presentation

(1) Comments | Posted February 1, 2012 | 8:22 PM

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform and 2010 Knight News Challenge winner. There are a lot of uncertainties in the startup game. But one thing is for sure: When it comes to presenting your product...

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3 Keys to Naming Your Product

(0) Comments | Posted January 11, 2012 | 2:47 PM

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform and 2010 Knight News Challenge winner. Considering the fact that "video" is one of the most searchable words on the web, our first startup challenge -- actually coming up...

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The Pros & Cons of Hiring Third-Party Vendors

(0) Comments | Posted December 15, 2011 | 12:34 PM

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform and 2010 Knight News Challenge winner. Originally started as a master's thesis project at USC's pioneering Annenberg Program on Online Communities, we didn't have all the resources...

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4 Tips for Finding the Right Web Developer

(3) Comments | Posted November 21, 2011 | 2:29 PM

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform. One of our first -- and biggest -- hurdles was finding someone who could actually build the product my partner and I wanted to bring to market. But the real challenge,...

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Lessons for Digital Entrepreneurs from the Entertainment Industry

(0) Comments | Posted November 2, 2011 | 2:41 PM

I worked for 10 years in the film and television business as a development executive. I've spent the last two and a half years as co-founder of Stroome, an online video editing and publishing platform and 2010 Knight News Challenge winner. You might think that these...

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The New News Paradigm: 'Pivot or Perish'

(0) Comments | Posted July 6, 2011 | 1:00 PM

At the recent MIT-Knight Civic Media Conference, I had the pleasure of speaking to 16 of the most promising thinkers in the area of digital news. Culled together from myriad of disciplines and backgrounds, some had already established themselves as pioneers in the digital space.Others had come from...

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Eruption in Egypt: Will the Next Revolution be Stroomed?

(0) Comments | Posted February 22, 2011 | 3:25 PM

When you think of the recent unrest in the Middle East, social media sites such as Facebook, Twitter, and YouTube immediately come to mind.

Yet in an era where the revolution no longer need be televised -- now it's tweeted -- wouldn't a collaborative online video editing platform that...

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Thinking "Inside" the Box: How Freeloaders Can Make You a Load of Cash

(4) Comments | Posted November 15, 2010 | 7:03 PM

Maybe it's the low barrier to entry. Maybe it's a downtrodden economy that's forced a displaced workforce to become more entrepreneurial. Or maybe, to update the old adage, there really is "gold in them thar clouds." Whatever it is, more and more people lately seem to be looking to the...

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From Garage Startup to Knight Grant Recipient

(0) Comments | Posted July 27, 2010 | 1:22 PM

For many, receiving a grant from the prestigious Knight Foundation is a capstone achievement for a long and distinguished career in journalism.

As someone who has spent the last 15 years dreaming up stories rather than reporting them, I look at it as just the beginning.

Stroome, the collaborative...

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