Tom Hayes is an outspoken Silicon Valley marketing executive, the author of Jump Point: How Network Culture is Revolutionizing Business (McGraw-Hill) and co-author of the forthcoming book, No Size Fits All: From Mass Marketing to Mass Handselling (Penguin/Portfolio) to be released in November.

Blog Entries by Tom Hayes

The Next Cuban Revolution

Posted November 11, 2009 | 03:15 AM (EST)


I was in Havana this past Friday when Yoani Sanchez was snatched by Cuban police and brutally beaten. The officers didn't draw blood this time--after all, they are professionals--but they left enough bruises and welts to remind her and others that using the Internet to defy the regime can get...

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The Twillion Dollar Economy

1 Comments | Posted August 24, 2009 | 03:36 PM (EST)


Billy's Bakery enjoys a loyal following that keeps both its Manhattan locations buzzing throughout the day. But what really drives a line out the door are the daily "tweets" to its diehard followers on Twitter. Several times a day 300 or so loyal customers receive brief messages ("Lemon tarts are...

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Computers Should be Held to the Same Standard as Cars

19 Comments | Posted June 2, 2009 | 06:20 PM (EST)


From smart grids to complicated "cap-and-trade" schemes, the Obama Administration has taken a catholic view to any and all means to dramatically reduce US dependence on foreign energy -- while at the same time lowering pollution levels and mitigating climate effects. Problem is, often the search for grand solutions overlooks...

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