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Tom J. Hidvegi
Hi My Name is Tom and I am a Creative Strategy Officer at DDB Budapest

Helping companies in the C&EE region redesigning their market interaction models and brands to do more than just good. Working with magic and logic.

Cannes Creative Leaders Program Graduate. MBA candidate at the Berlin School of Creative Leadership. Founder of KEX, Marketing Academy at Corvinus University.

Entries by Tom J. Hidvegi

Waiting For a Dream Come True

(0) Comments | Posted September 20, 2014 | 9:48 AM

It is 3 am in the morning on Fifth Avenue. Many of the lucky ones are squeezing their fluffy pillows covered in Egyptian cotton, riding the dream waves taking them to paradise, back and forth. They do not feel the bone-chilling cold morning wind. They do not smell the wet...

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Is Your Friday 13th a Lucky or an Unlucky Day

(0) Comments | Posted June 13, 2014 | 2:32 PM

DDB Budapest always challenges the status quo. Our curious minds leave us restless when it comes to understanding the world around us. The upcoming Friday, the 13th, was no exception from that. It was a natural choice to develop a fun experiment challenging people's relationships to the world's most known...

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How Many Languages Do You Need to Speak in the Creative Industry?

(0) Comments | Posted March 28, 2014 | 4:47 PM

The quintessential elements of bringing relevance to the table is listening, learning and responding. However, in order to respond, I believe at least four languages are essential to success. You need to speak the language of the consumer, client, agency and data. Data? Yes, we will get to that in...

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Listen, Learn, and Improvise: 6 Tips for Improv Leadership Presentations

(0) Comments | Posted February 24, 2014 | 11:42 AM

How many times have you allowed yourself to improvise your speech? How many times have you actually managed to do that? How many times have you remembered the right answer to your audience's question after your presentation was over? How many times have you promised you would definitely improvise at...

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Digital Retouching Is Getting Out of Control

(0) Comments | Posted January 21, 2014 | 6:05 AM

The young and super talented Hungarian singer, Boggie, does not only reveal her new track but also her secret digital make-up in her latest video. It carries a somewhat deep message about how women are nowadays perceived by the public.

But hasn't retouching been a part of photography and cinematography for hundreds of years? Working in advertising and creating inspirational images have made me biased to a certain extent. Aren't we all naturally attracted to beautiful images? So, how much retouching is too much? More importantly, should someone be blamed for the upcoming generation's deformed perceptions of beauty, created by the advertising industry to meet customer demand?

Having said that, I believe that extremity leads to danger in all parts of life, not only in image alterations. Discussing this issue is, by all means, healthy. After all, everybody sees life through different lenses. Illusions are illusions and a reality check is important every now and then.

At the end of the day, it is good for women to learn how to apply the right amount of make up, be it real or digital.

Just think about...

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What a Fascinating Global Brain Study Reveals

(0) Comments | Posted January 21, 2014 | 1:36 AM

My MBA mate, Leonard Sommer from the Berlin School of Creative Leadership, conducted a fascinating online research with his brother Gordon. More than 35 million people from 205 countries completed the study and put their brains to the test.

The German brothers were not trying to conduct a...

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Branding Yourself for 2014

(1) Comments | Posted January 3, 2014 | 5:06 PM

Personal branding became such a buzzword that it's rather lame to use it. Regardless of the overused term and its negative connotation, there is no way to avoid it in 2014. Everyone's value is earned rather than built. Since, by default, branding is based on a point of reference, it...

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What If There Were No Ads

(1) Comments | Posted December 16, 2013 | 7:54 AM

Several studies have been conducted to find out people's attitude towards advertisements. Unsurprisingly most of the results reveal a mild to extreme negativity towards advertisements. What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Marketing executives value their customers...

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Hungry for Innovation: Budapest is a New Terminal for Startups

(0) Comments | Posted December 3, 2013 | 1:53 PM

After having worked across several countries for more than a decade, I have decided to take a break and dash back home to rediscover what Budapest has to offer. It has not only made it to the list of top weekend getaways, but due to consistent hard work and passion,...

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Are You Right-Brained or Left-Brained? Do Americans and Germans Think Differently?

(0) Comments | Posted October 29, 2013 | 11:02 AM

Why are we so curious to find out our brain hemisphere dominance? I have asked this very same question from my alumni friend Leonard Sommer, who has developed an awesome brain test with his brother.

"More than 160,000 Americans used our brain test. The results showed that...

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I Wonder What the Future Has in Store for Us

(0) Comments | Posted October 28, 2013 | 1:35 PM

Have we changed a bit? I wondered after going through last year's Google Zeitgeist. Are Selena Gomez and One Direction going to be among our top searches for images? Would Gagnam Style still make it as a top watched video?

Nearing the year's end makes me think a lot. Are...

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Startups and Downs

(0) Comments | Posted October 14, 2013 | 5:07 PM

Startups' mistake number one is testing the idea with their peers. Sir John Hegarty taught me in his class: if you ask the same question from the same people the same way, you will get the same answers.

Get out of your comfort zone and reach out to opinion leaders...

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The Sky Is Not the Limit

(0) Comments | Posted September 29, 2013 | 5:47 AM

We found ourselves realizing that more and more companies and brands are blocking themselves by listening to their own limiting assumptions, rather than listening to what is going out there.

Forget the clichés of thinking out of the box and go around the border of your own box if it...

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Is Freezing Eggs the Only Solution for Women in Leadership?

(0) Comments | Posted September 27, 2013 | 6:55 PM

Restless talks with my female friends in leadership positions in their 40's always came down to one key question: motherhood? They all wished someone had told them earlier that freezing eggs could have been a perfect option to save their future plans when ready to swap boardrooms for nurseries.


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Barilla Is Making a Huge Mistake Like Other Brands Do

(8) Comments | Posted September 27, 2013 | 8:59 AM

Barilla is not making a huge mistake but a ginormous one similar to many other brands, which have not yet discovered the potential in designing gay brand amplifier programs, reaching out to the heterosexual shoppers.

Many brands today cannot picture a direct promotion of their products specifically tailored to...

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Clicking on Like Is the Most Antisocial Invention

(1) Comments | Posted September 16, 2013 | 4:00 PM

What a great invention, some could say. Saves time and energy and effort. What it does not do is express that you really care. Oh, wait, do you really care?

It's like going for speed dating; do you really care about the others or is it enough that it...

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