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Tom Johansmeyer
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Entries by Tom Johansmeyer

Newspaper Pay Walls: A History Littered with Disaster Says HuffPo CEO

(0) Comments | Posted December 6, 2010 | 6:30 PM

Are news site pay walls likely to work?

The newspaper industry seems to be venturing yet another bet on this business model, but skepticism remains. There's been no shortage of buzz around Rupert Murdoch's latest plans for a daily digital newspaper alternative, and musings about charging for online content...

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Nick Denton's Five Unintended Lessons for Corporate Bloggers

(0) Comments | Posted December 2, 2010 | 12:44 PM

Over the past few years, the standard blog layout has become a comfortable sight. With posts offered in reverse chronological order, you could tell immediately that the website you're viewing is a bog. This familiarity, however, may not be around much longer. Nick Denton, the man behind the

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Death of Print? Not in North Korea!

(0) Comments | Posted November 30, 2010 | 12:00 PM

If you thought circulation dives and ad revenue anguish were problems across the print media industry, you clearly haven't looked at the entire market. Print is alive and well in North Korea ... according to North Korea, at...

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Holiday Safety Tips: Five Signs of Holiday-Related Stupidity

(0) Comments | Posted November 24, 2010 | 12:39 AM

In a matter of days, Thanksgiving will be behind us, and people will stop saying it's too soon to put out the Christmas decorations. So, if you didn't start tossing the tinsel back in September, you're probably going up to clean some space, pick a tree and string the popcorn.

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Turn Your Corporate Blog into a Super-Charged Marketing Survey

(0) Comments | Posted November 23, 2010 | 2:11 PM

As long as marketing has existed, marketers have sought ways to elicit direct feedback from competitors. From focus groups to social media marketing, the effort to get inside your customer's head has been nothing short of heroic, and with mixed results. Meanwhile, the best answer to the question, "What are...

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Five Reasons Why Ignoring Social Media Is Dangerous

(2) Comments | Posted November 17, 2010 | 3:30 PM

I've heard all the excuses: we don't do social media, social media isn't for B2B, blogs are the "Wild West" and so on. For many companies, the temptation to stick a head in the sand is powerful. Even if it means a missed opportunity, the conventional thinking goes, at least...

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Five Ways Corporate Bloggers Can Use Twitter Blackbird Pie

(0) Comments | Posted November 16, 2010 | 12:25 PM

With the relatively new plug-in available for WordPress, Twitter Media's Blackbird Pie feature is now available for both and users. The tool, which allows you to embed tweets in blog posts with a similar look and feel to how they appear on Twitter, has...

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Nine Ways Your Corporate Marketing Blog Can Fail

(0) Comments | Posted November 15, 2010 | 5:07 PM

There's no shortage of discussion around how corporate blogging and social media can help your company; most of it is high-level. Listen to the gurus and purveyors of conventional wisdom at your own risk. Now, you should explore B2B corporate blogging and social media marketing: the upside is substantial, but...

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NYC Marathon up Close at Mile 26 (PHOTOS, VIDEO)

(0) Comments | Posted November 12, 2010 | 11:48 AM

The New York City Marathon is now days behind us, with winners crowned and participants likely recovered. Let's hope that 2011's repeat runners are giving themselves a break before starting to train! Clearly, there's nothing nearly as exhilarating as crossing the finish line: I could see that clearly in the...

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Memory Persists on the Lower East Side (PHOTOS)

(0) Comments | Posted November 12, 2010 | 10:12 AM

Ahron Weiner has brought a stunning artistic creation to the Stanton Street Shul on the Lower East Side. Memorial Wall consists of 60 individual photographs spanning 35 feet. The exhibition takes us on a sometimes jarring walk through Jewish history, as Weiner focuses on "former Jewish sites" across...

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10 Amazing Hot Dogs from Around the World (PHOTOS)

(15) Comments | Posted November 8, 2010 | 7:28 AM

Who has the best hot dog? It's always a tough call. I have fond memories of an oversized stand in Tong Du Chon, South Korea, where I stopped on many a beer-stained night when I was in the army. I have no idea if it's still there, a dozen years...

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Retro Manhattan: Smoke Cigars and Eat Simultaneously

(4) Comments | Posted September 28, 2010 | 3:18 PM


The smoking ban has been in effect for years in New York City, and new measures are proposed with alarming regularity for so-called "brothers of the leaf." If you like to cut and light, it's tough to find an accommodating place. Only a handful...

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Five Non-Golf Reasons to Visit the Samoset Resort

(0) Comments | Posted August 18, 2010 | 12:11 PM

It's hard to miss the golf course at the Samoset Resort in Rockland, Maine. Not even a duffer, I walked the links with a Nestor Miranda Limitado cigar in hand, enjoying the subtly changing view from one hole to the next....

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Five Parties Guilty of Creating JetBlue Flight Attendant Steven Slater

(5) Comments | Posted August 17, 2010 | 3:30 PM


I'm sure I'm not the only person wondering this: how does "Steven Slater" happen? It's not accidental, right? A convergence of an industry under pressure, personal issues and customer expectations converged on this flight attendant who may have worked in the aviation industry

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Cigar Travel: The Latest in Interactive Marketing

(0) Comments | Posted July 20, 2010 | 10:00 AM

I stepped out of the airport in Managua last January to weather that was literally five times warmer than it was back in New York. I boarded a plane surrounded by 15-degree weather and stepped off in low 80s. It was a welcome break from the severe grip of winter....

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