Excerpted from #1 NY Times Bestseller Delivering Happiness by Zappos CEO Tony Hsieh

In the two years leading up to the announcement of the Amazon acquisition, Zappos started getting more and more media coverage. A lot of people assumed that we must have stepped up our PR efforts,...

Many corporations like to say that their people are their most important asset. There are a few problems with that approach. First, as soon as someone leaves, you've lost an asset. Second, if the company grows, then there may come a time later down the line when the company outgrows...

From Delivering Happiness: A Path to Passion, Profits and Purpose by Tony Hsieh.

I personally really dislike "business networking" events. At almost every one of these events, it seems like the goal is to walk around and find people to trade business cards with, with the hope of...

From Delivering Happiness: A Path to Passion, Profits and Purpose by Tony Hsieh.

Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on...

From Delivering Happiness: A Path to Passion, Profits and Purpose by Tony Hsieh.

A bet is a bet. If I lose a bet, I always pay up.

On graduation day in college, my friends made a bet with me. They bet that I would become...

From Delivering Happiness: A Path to Passion, Profits and Purpose by Tony Hsieh.

Building a brand today is very different from building a brand 50 years ago. It used to be that a few people got together in a room, decided what the brand positioning...

Over the past 10 years, Zappos.com, the company where I am CEO, has grown from almost no sales to over $1 billion in gross merchandise sales annually, driven primarily by repeat customers and word of mouth, while simultaneously making Fortune Magazine's annual "Best Companies to Work For" list two years...