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Rapper Nas Is Bringing New Flavor to Sweet Chick NYC

06/18/2015 03:53 pm ET | Updated Jun 18, 2016

Rocking out in NYC at Sweet Chick- on Tuesday 6/16- for the exclusive one-year celebration of their lower east side location, owner John Seymour announced that Sweet Chick is teaming up with Superstar NYC rapper Nas!

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[Rapper Nas, who joined in Tuesday night's festivities, will work closely with owner John Seymour(r) to open new Sweet Chick locations in NYC and beyond..]

In this new found age of branding, Sweet Chick's partnership goal with Nas, which is to help 'strategically expand the brand nationally', makes perfect sense. A fascinating blend that leaves much to anticipate for lovers of hip-hop culture, southern-style eating, and New York City life.

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"As we continue to grow and develop the Sweet Chick brand, we want to align with partners and artists that understand what we represent," said owner John Seymour.

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[Above: Sweet Chick owner John Seymour(r) cues a moment with Hot 97's Peter Rosenburg(l) during Sweet Chick's one-year anniversary celebration in NYC.]

John Seymour continued, "Music has played a huge part in defining who we are and with Nas (my favorite rapper) on board, it's a dream come true and we can truly move forward with a 'NY state of Mind' and introduce SWEET CHICK to a bigger audience."

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Throughout the night, a mix of 'hip' tastemakers, delectable drinks and plenty of chicken & waffles seared the atmosphere to perfection.

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While famed New York City DJ Vashti pumped a mix of unforgettable Nas and Hip-hop classics like "N.Y. State of Mind" and "One Mic".

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Just two years after opening their first location, in Williamsburg, Sweet Chick has become a celebrity hotspot and neighborhood favorite for their amazing chicken & waffle combinations and award winning BBQ.
 
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Check out Sweet Chick's new summer menus beginning June 21, at both LES and Williamsburg locations.

For more information on Sweet Chick restaurant, click here.