Tracy Russo, President of Russo Strategies,LLC, is well known for her online outreach work and her ability to integrate online communications and new media opportunities with all aspects of traditional campaigns and organizations. Advocating an approach that involves all aspects of the organization, she devises online communications strategies that exceed goals, enhance operations, and regularly engage a wide audience of activists, stakeholders and supporters.

As the Chief Blogger and Deputy Director of Online Communications for the John Edwards for President Campaign, she directed and executed an online communications and outreach strategy that targeted national, niche and local bloggers, online media outlets, social networks and activists. Her work has been routinely praised as the best in the field. She also helped to develop and execute an aggressive online fundraising strategy and mobile media plan.

Prior to joining the Edwards campaign, Russo worked at the Democratic National Committee where she wrote and edited the DNC blog and implemented a 50-state online outreach strategy. She advised Democratic candidates and state parties on ways to enhance their online communications and outreach capacities and effectively connect with the progressive blogosphere.

Russo is also the founder of WIPT, Women in Politics and Technology, an all women, member-driven organization that seeks to connect women working at the crossroads of politics and technology, provide support and resources to women in these industries and, encourage more women, especially young women, to enter the fields of politics and technology.

She has been a featured speaker at the Personal Democracy Forum, the YearlyKos Convention, the Take Back America Conference and the Center for American Progress' Internet Advocacy Roundtable. In addition, she has trained hundreds of individuals in the best practices of online engagement in partnership with a variety of organizations, including the DNC, DLCC, EMILY's List, George Washington University, the New Organizing Institute and Campaign and Elections Magazine. She is also a regular contributor to the award-winning blog at TechPresident.com.

Russo has a diverse professional background – she has worked in both the political and non-profit worlds, in a variety of roles from field organizer, to fundraiser, to press secretary - all of which inform her current work. She is a native of Brooklyn, New York, and grew up in Boca Raton, Florida where she first began blogging in 1999.

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