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Trey Ellis

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We Need a Cause More Than a Candidate

Posted: 07/05/2012 8:11 am

The malaise is palpable, from both sides. Mitt Romney is clearly a consolation prize to every single member of the GOP except twenty or so CEOs, while for many on the other side the almost impossible magic of electing a young, charismatic black man as leader of the free world has inexorably given way to a low-grade depression, both fiscal and psychic. The cure to what ails the electorate is not more policy but policy across an array of urgent middle-class issues all in the service of creating and enforcing an irresistibly infectious and uplifting narrative.

Facts don't excite voters, stories do. If one could teach us to dream again, we'll follow them anywhere. That's why somebody needs to tell us and keep telling us from now to November, "It's going to get better. I see it! I see the steps that get us back up there in the sky from down here in this cold, sucking mud."

The Obama campaign's resistance to providing a cohesive, easily digestible message has famously plagued the administration's first term and plagues it still. Infrastructure investment, aid to states and health care reform, for example, could easily have been woven together into a tapestry that explained how Obama planned to first save the nation from Bush's recession and then prepare it for a glorious renaissance through a balance of short-term stimulus (roads and bridges) and long-term debt reduction (Medicare reform). As Drew Westen pointed out early and often, the Obama administration went out of its way to not blame its predecessor for the recession until the midterms when it was too late. Though 68 percent of Americans still blame George Bush, 52 percent blame the current president for our rut. Obama and surrogates should have started shouting, "unpaid wars," and "unpaid tax cuts to the wealthy" from the day after inauguration and never shut up.

The administration's messaging problems are ironic since they won the presidency with the help of just two words, hope and change. The message this time could be just as simple, just as compelling. As someone whose only job has been working with words, might I humbly suggest one to define Obama's campaign this time:

If they would ask me, I'd tell the administration to stamp "Forward" on every piece of campaign literature they print. The American version of Britain's World War II slogan, "Keep Calm and Carry On," "Forward" pairs well with the "No Drama Obama" Americans have come to know as a leader. It reminds them that they are moving forward, albeit much too slowly, and that the president is their best hope continuing the momentum. It also defines the president favorably against Romney, who can be framed as hopelessly retrograde. ("I mean, c'mon," they could say. "We've seen the movie Romney's starring in before. It's called, Bush III: Back to No Future.")
A simple, hopeful message is so key to the president's reelection because it needs to forcefully counterbalance the extreme right's incessantly focused storyline that America is so lost, so hopeless and resistant to change that now it's every person for him or herself. The shocking success of their cynicism has poisoned even those diametrically opposed to them.

Americans of most persuasions used to be able to argue around a shared center, like two evenly matched rugby teams locking horns in a scrum. Today, elements of the extreme right have so infected the GOP that it proudly advocates sabotaging our nation's economy for its own political gain. From aid to the states to help for the unemployed to the continued economic brinksmanship around our nation's debt-ceiling, no elected officials in our history have so cavalierly toyed with the fundamentals of our economy. As Ezra Klein wrote earlier this month in an important piece, "The Keynesian Case for Romney," the current GOP's unmistakable message today is, "vote for us or the recovery gets it."

Those that feel betrayed by Obama's polished, emotional delivery last time need to be convinced that this election is a cause and the president is not just their leader but their partner. Furthering that end, we all know that if Democrats don't hold onto the Senate and retake the House, or at the least cut the House GOP majority enough to scare them into stopping their ongoing actions, then an Obama reelection won't be any different from the bilious paralysis we're suffering through currently.

Without the hope that Obama will have not only the will, but the tools to fundamentally change Washington in his next term, a vote for Romney is not an illogical choice for an independent voter. Yes, that voter will usher in a lot of things they either don't care about or oppose, but as Klein points out, as things stand today, gridlock would almost certainly be eased.

I would urge the president to think bigger than the swing states and electoral math, to dream again of profound change. Free of ever having to campaign again, Obama can spend the next four years, if he has help in a new Congress, on paving a road to a bright American future.

That's a road I think a lot of us would still like to travel down. Mr. President, show us the way.


This story originally appeared in our weekly iPad magazine, Huffington, in the iTunes App store.

 
 
 

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HUFFPOST SUPER USER
tbmuch
I'm going to take a nap
02:24 PM on 07/06/2012
Great outlook of what need to be focused upon. The country has been in a dilemma a few times that I can recall from looking back on this country's history. As far as the politics of this "round" the more things change, the more they remain the same. If Ol' Mitt gets to occupy 1600 Pennsylvanian Ave., we will, as a country, returned to the year 2000. Forward is the way, but the occupant of the WH at the present must tighten the strings of his gloves and truly fight the fight. Rope-a-dope will not get the job done.
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kamact
Market Observer
12:56 PM on 07/06/2012
Sound analysis and recommendation...I would also offer that both parties are captive to basically the same special interests funding (they like hedging their bets). Given this, Obama and the Dems are the more conflicted and rendered incapable of forming and delivering a compelling vision statement...one that is consistent with their actions. While the GOPers are internally consistent in representing the special interests of the 1% - TBTF banksters, MIC elites, US Chamber of Commerce, etc. - their thoughts and actions are aligned to legally take from the many to serve the few "trickle-down job creators"...
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HUFFPOST SUPER USER
Wayne Caswell
Consumer Advocate & Founder of Modern Health Talk
09:57 AM on 07/06/2012
FORWARD -- as a country, not a party! Obama can lay claim to that slogan and frame the debate, while Romney can't, and the GOP can be positioned as obstructing progress and taking us Backward. But I do think Obama needs to paint a vision of what the Forward slogan means -- i.e. investing in Education, Reasearch, Infrastructure (especially broadband), Healthcare, and Commerce. I'd also want the Forward vision to in some ways Return -- to Fairness, Compromise, and World Leadership. I can imagine the speeches now, sprinkled with the words "forward," "backward" and "return" after each supporting point, with the audience echoing those words every time.
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BuckCarson
Life outside the ObamaSphere
09:53 AM on 07/06/2012
Good article. The best messages reflect truth.

Obama should go forth with the progressive/democrat/liberal mantra:

"Only government knows best for you and me!"

Obama should further contrast this with the conservative mantra:

"Trust People" and "Question Authority" and "A rising tide raises all boats" and "Ask not what your country can do for you, ask what you can do for your country"

Progressives have made a lot of progress in this vein. Now is the time to drive reality home!
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joebaggadonuts
Civilization: Evolutionary pathway of choice.
09:31 AM on 07/06/2012
We are stuck here because we are humans who have been given much but were asked little. There is a theory that our reptilian brain controls us, and we are doomed to respond to it, ultimately destroying all that is available to the higher brain atop it. If that were true, we would never have been able to build what we have. The operative word is we. The brain above the reptilian brain focuses on us, not simply me. The brain above that rationalizes the world as it wants rather than understanding it as it is. Above that is our consciousness and our ability to choose.

I have heard some say that if we lose everything then we will become better, that it's better to start from want instead of from satisfaction, because only then will our direction be clear and we will be forced to think more clearly and perhaps even work together.

I don't see any impediment to our cooperation but our selfishness. How big a leap in evolution is it to discover and implement cooperative solutions? It's a mere choice. Do or die, right or wrong, up or down, together or separately. Refusing to be taxed or governed by a government cedes power to the most powerful, neutering government's role to restrain the powerful from controlling and exploiting the weak, the poor, the young, and the infirm, and preventing it from fulfilling its requirement to promote the general welfare.
09:02 AM on 07/06/2012
It strikes me that every 70 or 80 years (US Revolution, Civil War, Great Depression and now the Great Recession) the answers of the past no longer work and we need a legal and economic restructuring. At each time it became evident that established wealth and institutions finally needed to break gridlock and accept concessions. After each restructuring the country bloomed in ways no one could have predicted.

My worry is that things are not so bad yet that we are forcing needed changes now. Elections are great times for debate, but I am dismayed that the rhetoric seems all about 'the other guy' and not about the conditions of the country today, or about achieving our needs in a changed world.
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rbelmonte
always grateful
08:55 AM on 07/06/2012
This is all I have to say about this: http://www.youtube.com/watch?v=8Y-u0UnKZ_U&feature=youtu.be&t=22m22s
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08:34 AM on 07/06/2012
Thank Mr. Ellis. You have articulated the feelings with which I've been struggling for some time. I think some of the readers might be confusing the word "cause" with "slogan." Slogans now sound vapid to the ears of an independent. I must say the same holds true for party loyalty. My loyalty is to the country, not to a party. Unlike a sporting contest where winning is the only thing, serving the common good is the laudable goal in a democracy.

People do long for clarity and simplification. I cringe at each State of the Union address when a president proposes a 6.27 tax credit phased in over 4.75 years for those earning between $17,500 and $118,000 phasing out at 1.4 percent for each additional $2,800 over the higher amount.

I'm fearful that systemic changes will not happen anytime soon. Politicians look too much to polls and heel like a dog to the lobbyist's dollar. Usually crisis is the sole motivator for action. In other words, the barn must burn down before politicians take notice, and even then response is not always guaranteed.

I don't know whether we can overcome this systemic inertia, but isn't it worth a try.
08:31 AM on 07/06/2012
To me, Barack Obama is exciting, and even though it is less exciting than in 2008, he still is an extraordinary president and a blessing. The wear and tear effect after several years is there of course, and one cannot top the euphoria of ending the Bush ruinous reign, but he is still exciting.

Romney on the other hand is very bland, but also downright dangerous. Even if I were a Republican, I would not like him and would not want him. He is not a statesman and he has no business being in the White House.

In fact, if I were a Republican, I would wait for 2016 in the hopes that the GOP would manage to find the best men or women in the party to run for the top job, rather than those in the margins. Instead of going the Sara Plain, Herman Cain and Michelle Bachmann route, I would hope the GOP would have taken a good lesson home and would choose to go the route of the bravest and the brightest, the most qualified Republican in the land for that job. Mitt Romney is certainly NOT that.
nothingchanges
too soon old, too late smart
08:07 AM on 07/06/2012
In other words, the politician that promises us the most deserves to get elected?

Isn't that how we got in this mess in the first place?

At some point the American people are going to have to grow up and stop believing in "Santa Claus".

Until we do, THIS is the future of America.

http://www.commondreams.org/view/2009/01/26-0

When the candidate that lies best wins..................................America loses.
08:03 AM on 07/06/2012
"Facts don't excite voters, stories do. If one could teach us to dream again, we'll follow them anywhere." Interesting argument. But it is one thing to excite voters and another thing to keep those facts from them once excited. Careful what you wish for.
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HUFFPOST SUPER USER
PerryLogan
We don't want your guns; we just want your women.
06:56 AM on 07/06/2012
And you know full well both candidates will attack Iran as soon as the election is over. This tends to dampen our enthusiasm.

You should vote for the progressive third party of your choice. It will make you feel better; your brain will be filled with lovely endorphins.

http://youtu.be/e0q1PH_6Yys
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vietveter
To the FAR LEFT
06:52 AM on 07/06/2012
A cause would be nice
If I liked it // Ifit benefited me// If it gave me lots of money

I am sharp enough to know that isn't going to happen

so how about a president I can trust to do the right

thing for the American majority. NOT race or color

but ehonomic conditions; to elevate the poor,

how about that for a change?
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LFox6
Always remember you are unique, like everyone else
05:58 AM on 07/06/2012
I agree wholeheartedly, Trey. Neither candidate is 'exciting' and if everyone is honest, in their heart of hearts, they probably have some one else they wish was the candidate, whether they are GOP or Democrat.

My 'secret' longed for candidate? Andrew Cuomo. He leads with distinction, thinks outside of the box, is not afraid to review his stance(s) to see if a compromise is possible but also not afraid to occasionally take the bully pulpit if necessary. I cannot wait for the day he runs for national office. Registered GOP, but I will campaign for him without a doubt.

Now if only he'd give up the fracking idea, he would IMHO be a PERFECT candidate for all!
07:06 AM on 07/06/2012
Andrew Cuomo!! Really? Governor 1%? I take it you don't live in New York. His stances are all purely political advantageous to him, not NY. His failure at HUD helped drive this country into the economic state it's in. He is a selfish. privledged bully, thats all.
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HUFFPOST SUPER USER
LFox6
Always remember you are unique, like everyone else
10:22 AM on 07/06/2012
I DO live in NYS, and let me tell you, the economy is vastly improved since he took office a scant 2 years ago.  More importantly, he has brought an anti-tax stance but is willing to work with and has worked with the legislature and the unions to get things done.
He's a perfect presidential candidate - but not yet, we NEED him here
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HUFFPOST SUPER USER
LFox6
Always remember you are unique, like everyone else
10:23 AM on 07/06/2012
Google the 'buffalo initiative' or 'rich surcharge' - or even 'ny balanced budget on time' for proof
lastpost
see biography
05:24 AM on 07/06/2012
"The cure."
The chief is pursuing a path counter to the requirement of the tribe. What logic places profit before people? It possesses no interpretable reason.

"Facts don't excite voters, stories do."
Once upon a time there were humans. And the next thing they knew, there weren’t.

"the steps that get us back up"
Stop mandating personalities, start mandating polices. Candidates that refute referendums, do not care what the electorate want.

"a cohesive, easily digestible message"
We can’t. Only the mandate of the majority can.

"Obama and surrogates should have"
chewed though that leash attaching them to their (pay) master.

"might I humbly suggest one to define Obama's campaign"
Plebiscite (We tried doing it our way. Now we’ll try doing it yours)

"Forward"
into the swamp.

"No Drama Obama"
Dharma, not Obama.

"Bush III: Back to No Future."
Obama II: Back to No Say.

"two evenly matched rugby teams locking horns in a scrum"
Has evolved into one very large team and a singleton. Who has hidden the ball away.

"GOP's unmistakable message today is"
death and dishonour?

"the president is not just their leader"
he’s the conduit for commands coming from higher up.

"the tools to fundamentally change Washington"
Breakout the referendums, and the people will finish the job.

"Romney is not an illogical choice"
As things will become so bad so quick, the inevitable will be initiated.

"Obama can spend the next four years"
As a houseguest in Hotel Gitmo?