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White Women: The Sponsors Women of Color Must Have in the 21st Century

Posted: 01/18/12 12:14 PM ET

By Trudy Bourgeois and Dr. Ancella Livers

Imagine a time with equal representation of ALL women on boards, at the CEO position and in the c-suite. There'd be no more talk of "breaking the glass ceiling." There would be no glass ceiling. Nor would there be talk of "being the first." The presence of strong female leaders would be the norm.

Think that can't happen? Think again. If women can find the ability to solidify a collective voice, then anything can happen -- anything. And that includes electing the first female President of the United States. The power and impact of women in the 21st century is undeniable. In an October 13, 2010, Huffington Post article entitled, This Century Goes to the Women, Muktar Kent, Chairman and CEO of Coca-Cola, stated, "Women will play the pivotal role in transforming the global economy and society over the next decade."

What is the problem?

In 1965, affirmative action was established. It was amended in 1967 to ensure that women and minorities were provided opportunities to be considered for job placement. In theory, it served as the catalyst for creating opportunities. Unfortunately, not everyone was ready to meet the new employee requirements. As a result, even in the 21st century women are still struggling to find their place and voice in corporate America.

According to The Atlantic, in 2010, women became the majority of the workforce for the first time in U.S. history. For every two men that got a college diploma last year, three women did the same. The Bureau of Labor Statistics reports that women now hold 51.4% of managerial and professional jobs -- up from 26.1% in 1980. They make up 54% of all accountants and hold about half of all banking and insurance jobs. About a third of America's physicians are now women, as are 45% of associates in law firms -- and both those percentages are rising quickly.

The pink elephant in the living room that isn't being talked about is this: White women have been the biggest beneficiaries of affirmative action. So much so that their presence at mid- to senior-levels dramatically outpace women of color by 4 to 1. In Fortune 500 companies, 2010 numbers show that white women held 12.7% of board seats as compared to women of color holding 3% of the board seats.

What do these numbers tell us? It is clear. Women of color are lagging behind in advancement opportunities. In her book, Career GPS: Strategies for Women Navigating the New Corporate Landscape, Dr. Ella Bell communicates that women of color face a glass ceiling, but they hit a concrete wall before they even get to the glass ceiling.

Truth be told, women of color secretly wonder if white women have forgotten about them. From the perspective of females of color, they (white women) have "made it." Our research indicates that white women don't see themselves as "having made it," nor do they see themselves as "sponsors" for women of color. Yet the truth is this: Women of color need the full advocacy and sponsorship of white women to even get into the playing field.

Why Should Anyone Care?

She-conomy.com reports that women in America make over 80% of the buying decisions and spend approximately $5 trillion annually -- over half the U.S. GDP. Research proves that organizations that have been intentional about building a workforce from top to bottom that reflects the face of the consumer (the majority of which are women) are more profitable.

A recent Pepperdine study tracked the performance of Fortune 500 companies with a strong record of promoting women to the executive suite and compared their performance to that of other firms in the same industries. The results were astounding. For every year between 2001-2007, the companies identified as being the best at promoting women outperformed the industry median on all three profitability measures (i.e. overall profits 34% higher when calculated for revenue, 18% higher in terms of assets and 69% higher in regard to equity). Furthermore, the 10 firms with the very best records of promoting women showed greater profit results than the firms that were merely very good.

So what is the key to advancing women? Sponsorship. Sponsorship is an absolute requirement when building that diverse workforce and getting ALL women into leadership positions. According to the Harvard Business Review article, "Why Men Still Get More Promotions Than Women," "Good sponsorship requires a set of skills and sensibilities that most company's star executives do not necessarily possess."

Not only is sponsorship a requirement from men in leadership positions, but it is also a requirement from women leaders. Specifically, white women need the opportunity to build the capacity to serve as effective sponsors because it helps them learn this final lesson about being leaders and wielding power: True leaders own their power and use it to increase the success of those around them.

The Way Forward

Both white women and women of color have something to learn: They need each other.

Women of color need to lay down their pride and develop the willingness to "ask for help" without feeling like failures. White women need to step into their own power and recognize that they are in positions to sponsor and lead the change that will level the playing field for all women. And when women of color ask for help, white women must be careful not to make them feel like "charity cases." Rather, white women must do what sponsors do. Sponsors serve as marketing ambassadors and advocates to help those individuals they believe have the capacity to take on higher positions within the organization. Actually, they don't just help them -- they make sure their sponsee's GET those positions.

Part of that also includes sponsors extending their sponsee's network by facilitating introductions so that other senior executives can become more comfortable with the sponsored individuals. But there is a twist. White women must take a stance of truly understanding that the challenges women of color face are not "just like " the challenges faced by white women. White women need to listen and appreciate the complexity that race brings to the mix.

In short, women simply must learn how to support other women across ALL ethnicities. This is THE way we WILL raise a collective voice of demand for eliminating the glass ceiling once and for all.

Women have been gaining momentum since the turn of the century. Many courageous female leaders, including Susan B. Anthony, Harriet Tubman, Nancy Brinker, Melinda Gates and so many others have rallied across differences to find a way to collect their voices to lead major transformations for female empowerment. History records their efforts in profound ways.
What will history say about female leadership in the 21st century?


About Trudy Bourgeois:
Trudy Bourgeois is a workforce performance strategist specializing in developing 21st century leaders who will elicit the greatest contribution from ALL employees. Through her company, The Center for Workforce Excellence, Trudy teaches her clients and audiences unique insights on building authentic relationships to support collaboration, innovation and best practices...all resulting in breakthrough business results and increased bottom lines.
Trudy is the author of Her Corner Office: A Guide to Help Women Find a Place and Voice in Corporate America (2nd Edition) and The Hybrid Leader: Blending the Best of the Male and Female Leadership Styles. She is a former senior sales/marketing executive with 27 years of cross-functional business experience. Bourgeois broke the glass ceiling in the tobacco industry to become one of the first African American female VPs in the consumer goods industry. Trudy is passionate about helping others achieve higher levels of performance--especially with the exciting changes and opportunities in today's workforce and business environment.

About Dr. Ancella Livers:
Dr. Livers is the Senior Faculty member on the Design and Delivery team at the Center for Creative Leadership (CCL), working with clients on gaining clarity around their leadership needs and creating dynamic solutions to meet those needs. Ancella earned a B.S. in Mass Communications from Hampton Institute, a M.S. in Journalism from Northwestern, and a M.A. and Ph.D. in History from Carnegie Mellon University.

Livers is a skilled leadership development professional. While most of her clients have been in Fortune 500 companies, she has also worked with government agencies and nonprofits. For a time, Ancella joined the Executive Leadership Council® (ELC) where she served as Executive Director of the Institute for Leadership Development and Research. Prior to working in the leadership development field, Dr. Livers was an assistant professor in the School of Journalism at West Virginia University, and spent a decade as a newspaper journalist, acting as business editor and Capitol Hill reporter for Gannett News Service. She is co-author of the book Leading in Black and White: Working across the Racial Divide and of the Harvard Business Review article "Dear White Boss." She has also been published in various other magazines and publications.

 
 
 
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07:50 PM on 01/18/2012
It is a possibility that the qualities it takes to get to the top, are the qualities that generally contraindicate social compassion - regardless of gender, race or background.
04:34 PM on 01/18/2012
"For every two men that got a college diploma last year, three women did the same. The Bureau of Labor Statistics reports that women now hold 51.4% of managerial and professional jobs -- up from 26.1% in 1980. ...... About a third of America's physicians are now women, as are 45% of associates in law firms -- and both those percentages are rising quickly."

This paragraph is fine example of modern gender feminism that has abandoned all pretense of equality in place of promoting female for the sake of promoting females. If someone cared about equality they would wonder why females were getting 50% more degrees or why trend lines point to males being under represented in areas they once dominated. Degree attainment is far more significant than a handful of people ending up in the board room. We see unequal outcomes that create drastic disparities emerging at the post secondary level but it's ignored because it's negatively impacting males. So called equality advocates seem to have no interest in lending support when the team they are not rooting for falls behind. This entire article amounts to a appeal to sexist notions of gender solidarity. If a egalitarian black female wanted to find truly deep disparities they need to look no further than education gap which overwhelmingly favors females.

This is not equality, it's just a professional women attempting to openly plotting against males in a ego driven contest for money and power.
07:07 PM on 01/18/2012
Are you saying that these women are earning these degrees unjustifiably? Aren't they the ones doing the hard work and making the sacrifices to get the degree? Are they denying those degrees to any men? Are there laws, or even customs, in place that prevent males from working hard in school and earning college degrees?

The "education gap" doesn't "favor" anyone. The people who do the work get the degrees. That's how it works. Whining doesn't change that and never will.
10:18 PM on 01/18/2012
I congratulate all the women who do well. I really think it's a great thing and I hope they do well in all they set out to accomplish. The thing I can't stand are these pleas for exceptional support because of their special victim status when it's clear males are the ones who are much further behind at the critical education stage.

These uneducated men don't stand a chance competing against these educated women. If we accept a respectable level of equality has been a achieved and are ready to let people fend for themselves then I will accept men should be on their own, but if women keep asking for more in the face of these huge disparities I feel obligated to redirect focus to those most in need of support.

The education gap is favoring one gender even if we don't know exactly why. There are arguments which can be made regarding our customs having a negative impact on them. Feminist are in no position to attack others for whining about their groups needs and wants when they made an entire movement out of it that spans decades. As it turns out that kind of thing is a good catalyst for social change.
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Trueletterson
Working man politically right of center
08:55 PM on 01/18/2012
In some way you are right, however black women are foolish to think or ask white women to join forces with them to help them over take their white sons. I say this is a single [with no man] bitter black female who believe in Zena the Warrior Princess.
04:01 PM on 01/18/2012
Obviously, I'm not part of the intended audience for this article, but I found it problematic. Telling women of color to abandon pride so that White women can sponsor their career advancement strikes me as begging. This article reminded me of that recent movie, "The Help", where the spunky Southern white woman decided to write about the experiences of the Black maids in her community, as if their stories were only important enough to deserve consideration from wider audiences once a White woman was interested in writing it.

Further, the elimination of the glass ceiling is a laudable goal, but this article asks women to make common cause to shatter that ceiling even though the cracks made in the ceiling so far have selective beneficiaries. Affirmative action, as the article suggests, has supported White female advancement over women of color, but also over people of color generally. Minority men have also lagged behind; today's information society also involves some of the highest rates of African American male joblessness in modern memory. I wonder why this author would choose to block all that out to engage in the fantasy of successful White women who patron the career success of their daughters and their maids' daughters, all based on Civil Rights era legislation designed to help me.
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03:45 PM on 01/18/2012
The most likely reason that White women have been the biggest beneficiaries of Affirmative Action is the education gap. Many shortcomings are overlooked in the process of moving minorities ahead in the line but even AA cannot ignore all aspects of qualification.
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myth1958
reasonable, except when I'm not
02:39 PM on 01/18/2012
The authors relate a frustrating trend in America today, where the gains which all women fought for are being enjoyed primarily by White women to the detriment of their Black female cohort. This scenario is an ugly reminder that this isn't yet a post-racial society - far from it. When my wife (an African-American woman) works with educators in our region (who are mainly White) trying to bring anti-racist books into schools, she is often stymied by teachers, principals and the superintendant - all White women - even though the student body is at least 15% persons of color and has had racially-charged incidents in the recent past and present. One irony of all this is that the abolishonist movement was dominated by White women - protesting and pushing to end slavery until their forceful advocacy helped tip the balance against the peculiar institution. Once the slaves were freed, however, it was another story. The same gang of White women who'd worked hard for Blacks now didn't want them as equals: you stay on your side of the tracks, and I'll stay on mine. That mindset isn't far off from today, where White women and Black women worked together to get the vote; to pass laws against sexual harassment at work, yet when those goals were reached the White ladies seemed to forget who stood with them. They wanted all the gravy. A commitment needs to be made to right this wrong - the country will be much better for
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lisalulu
I stand for Planned Parenthood.
02:32 PM on 01/18/2012
Absolutely - white women (me) have greatly benefited from the civil rights and women's movement. However Corporate America (not small businesses) is not friendly to women, single mothers; there is a trend of women executives that leave the corporate world and such losses cost businesses money to hire and retrain. Why?

WE all need to support one another no matter what our race, gender, sexual orientation, family situation is: I hear what your saying and know that I got your back!
02:03 PM on 01/18/2012
I’m not sure I agree with this article. I think women in general have a difficult time getting leadership positions, it doesn’t have anything to do with race. I see in general a larger white male working force in higher positions, then other groups. Throughout my career I’ve worked mostly for white males, black men, then white women and black women. Men still have a majority of the management roles. I’ve seen highly qualified women passed up for promotions many times. As women we need to stick together period. The issue is women need to support each other to get ahead. If you’re a women in a high position and you see fully qualified female applicant, hire her/promote her. We have to work twice as hard to get anywhere. I think the numbers are falling where they do statistically with management level positions is frankly an overall race issue, not a white women are forgetting about other races. There’s a higher white population getting degrees for one reason or another. Education is where we need to look first, why do only a small number of minorities choose to go to college? I would happily use any leadership position I have to sponsor any women in a higher roles, but I need qualified applicants to do so. Frankly, I don’t care what race the person is, I care about their qualifications. The women I’ve come across in leadership positions all seem to have this same mind set.
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Robyn Singleton
screw you guys, Im going home
02:00 PM on 01/18/2012
Why should I feel bad? I'm white and don't care about other women. They need to step up their game to get ahead
01:17 PM on 01/18/2012
An important article! Unfortunately issues related to race/ethnicity in the workplace seem to be surrounded by taboos. But people may label this a taboo as a method to hide the facts and keep women of color out of the career track. By airing information such as in this article we help advance people of all backgrounds and turn workplaces into the meritocracies they are meant to be.
01:12 PM on 01/18/2012
Instead of obsessing about the glass ceiling, women and men need to pay attention to the fact that the floor is rotting in America, and threatening to drop most or all of us into a sewage-filled basement.

Failure to do this would reveal a lack of the empathy and understanding touted as selling points for women in the workplace.
12:59 PM on 01/18/2012
This is clearly between CEOs (and the like), isn't it? Because female CEOs (regardless of colour) are no different than men in that they only care about other people of their own ranking, social status. They don't give a hand up to others at the bottom of the latter.
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jhnnxn
Won't say it face to face? Don't post it online!
12:58 PM on 01/18/2012
And gender?
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jhnnxn
Won't say it face to face? Don't post it online!
12:57 PM on 01/18/2012
Wouldn't it be better if we didn't use race as a criteria at all?