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Tucker Max
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Tucker Max is an author of multiple #1 NY Times Best Sellers. His first book, I Hope They Serve Beer In Hell, was credited with inventing the 'fratire' literary genre and spent six years on the NY Times Best Seller list, with over 2 million copies in print. His second book, Assholes Finish First, and his third book, Hilarity Ensues, are also NY Times Best Sellers. He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.” He is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the NY Times Nonfiction Best Seller List at one time, and was nominated to the Time Magazine 100 Most Influential List in 2009. Tucker Max received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He currently lives in Austin, Texas.

Entries by Tucker Max

You Want Attention? Talk About Me, Not You

(2) Comments | Posted June 20, 2015 | 5:05 PM

I don't mean to literally talk about me, Tucker Max, that would be a terrible way to get attention.

I am talking about "me" in the plural sense, as the customer or reader or client. Lemme explain. Every single day of my life, someone asks me this question:

"How do...

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Don't Look for Talent; Find People Who Do Things

(86) Comments | Posted June 24, 2013 | 7:28 PM

I wrote a blog post a while ago about what one of my former assistants did after working for me, and in it I wondered why so many of them have had success. My conclusion was:

I honestly don't think I have much to do with it. I...
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Why You Should Not Go to Law School

(557) Comments | Posted February 18, 2013 | 9:58 PM

At some point in their life, everyone thinks they should go to law school. You may in fact think you want to go to law school now.

You're wrong.

I don't know you, I have no idea what the facts of your life are, but that doesn't matter,...

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Attention, Authors: I Tripled My Royalties, and You Can Too

(41) Comments | Posted November 14, 2012 | 11:06 AM

DISCLAIMER: This post is only intended for successful published authors, agents, editors and other people in the publishing industry. It might also be interesting to people who enjoy reading case studies about disruptive business strategies, but I can't guarantee anyone else will care. If you're looking for a funny, light...

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What It's Like to Play Basketball With Obama

(191) Comments | Posted August 15, 2012 | 6:20 PM

I was at dinner the other night, and got a question I get all the time:

"What was it like to play basketball with Obama every day? What's he like?"

Here we go again, another Obama basketball question.

First, let me explain how I even knew Barack Obama:

I...

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What You Think About the Adam Carolla Controversy Is Wrong

(214) Comments | Posted June 22, 2012 | 1:40 PM

Everyone is missing the point in the Adam Carolla controversy -- both the people hating him and those defending him. This isn't about whether or not women are funny; this is about how modern media creates fake controversy to manufacture rage and get eyeballs.

If you don't know about...

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Pass the Beer: In Defense of "Fratire"

(59) Comments | Posted June 8, 2006 | 2:06 PM

I'll never forget the moment I first heard the word "fratire." I was on the phone with Warren St. John answering some follow-up questions for his piece on me and Maddox that was to run in the NY Times Style Section. I am paraphrasing, but I think the conversation went...

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