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Tulani Elisa
Social media maven and blogger, Tulani focuses her writing on all things social and getting to the root of why we as humans act as we do. You can find her musing about non-profit social strategies, life in DC and love on Twitter: @ndileka.

Entries by Tulani Elisa

5 Ways to Create Content That Makes People Care

(0) Comments | Posted May 30, 2014 | 3:09 PM

Creating a story. Writing a blog. Crafting a tweet. Taking a picture. Developing a concept. Whatever social media content you're working on, it's easy to get caught up in the creativity. That's totally understandable if you get preoccupied with ROI or brand goals. It's also likely that your focus is...

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Non-Profits and Social Media: Believe it or Not, Your Non-Profit Is a Brand

(0) Comments | Posted March 28, 2014 | 12:25 PM


Brand seems to be a dirty word in the nonprofit/NGO space. Organizations shy away from it because "it's a private sector thing" or "it only applies to organizations that have money for marketing." The fact of the matter is, your nonprofit organization IS...

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The Top 4 Reasons Why Your Blog Is Boring

(0) Comments | Posted March 24, 2014 | 1:23 PM

So you're trying to measure the effectiveness of your content marketing approach and it's clear that your blog or blog posts are not bringing in as much attention as you'd hoped. When writing a branded blog (or any blog at all) the content, length, tone, and approach really matter to...

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Non-Profits and Social Media: 5 Steps to Analyzing Your Social Landscape

(0) Comments | Posted March 17, 2014 | 4:04 PM

social media

"Good artists copy, great artists steal." -Picasso

If you're unsure whether or not your social media content and approach is a work of art, let me assure is. The way your organization curates its social accounts is its footprint, its story, its digital work...

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Non-Profits & Social Media: Keys to Successful Content Creation, Tone & Approach

(0) Comments | Posted March 5, 2014 | 2:23 PM


It's easy for organizations to say what they think audiences want to hear. It's even easier for them to say what they want audiences to know. But you know what's hard? Actually speaking to them directly.

When developing a social...

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Non-Profits and Social Media: 3 Steps to Defining Your Audience

(0) Comments | Posted February 21, 2014 | 2:34 PM


I recently wrote about how non-profits and NGOs need a plan to guide their social media efforts. One of the first steps in that plan is determining exactly who you're trying to reach. An understanding of your audience should drive your...

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The Good Guys Need a Plan Too: Non-Profits and Social Media

(0) Comments | Posted February 11, 2014 | 10:49 AM


In movies, the bad guys always have a "master plan" and at least a trick or two up their sleeves. Though their plans may get foiled before they can follow through, they at least have one. The good guys, on the other hand,...

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Why Black Women Love Scandal

(248) Comments | Posted October 30, 2013 | 6:29 PM

We're not accustomed to being wanted. Lusted after, yes. Fantasized about, no doubt. Objectified, without question. But wanted, loved, dreamed for? Not so much. Historically we've been sex objects, things of "use" but not desire, people to have sex with, but not make love to, historically we've been second class...

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