Ujwal Arkalgud
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Ujwal Arkalgud is a marketer, a musician and a budding entrepreneur. His passion for marketing is deeply rooted in his interest in cultural anthropology.

In the past, Ujwal has been involved in ethnography projects that ranged from studying the culture of amateur wildlife photographers in eco-tourism resorts, to studying the behaviour and culture of ‘cyberpunks’ on social networking sites. Ujwal currently focuses his free time on studying and understanding digital cultures and blogs at marketingtoculture.com.

Ujwal has an MBA from the Schulich School of Business, Toronto, and is currently working as a Community Strategist at Sequentia Environics. He is also one half of the principal at Story Guitars Inc.

All views expressed are his.

Follow Ujwal on Twitter: @interpretivist

Blog Entries by Ujwal Arkalgud

Why Google Plus Is Not a Community.

1 Comments | Posted September 28, 2011 | 12:09:40 (EST)

Predictably, Google Plus has got practically every one blogging and tweeting about it. Is it a challenger to Facebook? Will the lack of anonymity prevent Google Plus from succeeding? The views are as varied as ever.

Today I'm joining in the debate, but for a specific reason. I've been...

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How Internet Startups Are Like Your High School Band

Posted December 31, 2010 | 17:40:40 (EST)

Why does every person I meet today either work for an internet startup or own one? Everyone seems to want to be in this space one way or another. And ironically, not many are actually making any money off of it. Most don't even have the semblance of a business...

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Getting Physical in a Virtual World

Posted August 27, 2010 | 17:47:09 (EST)

We've been talking about the ability to bring physical objects into the virtual (internet) world for quite a while now. Discussions have ranged from simply tagging physical objects and allowing humans to then attach metadata (something similar to what StickyBits does), to allowing objects the ability...

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Marketing Needs To Stop Its BS and Wake Up

Posted July 23, 2010 | 12:46:28 (EST)

Social technologies have transformed the fundamental way in which organizations interact with their audiences. They have given employees a voice (whether companies like it or not!) and have become an organizations' gateway into understanding culture[1].

Additionally, Social technologies have also empowered audiences, who today are highly knowledgeable, have a strong...

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Why McDonald's Is Getting it Wrong

Posted July 14, 2010 | 18:44:03 (EST)

McDonald's seems to be trying to re-position itself. We can already begin to see changes in the menu (the addition of healthier items) and ads featuring what could only be imagined as cultured, urban, hip women getting together to eat a healthy meal at the restaurant.

But it...

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