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Una LaMarche

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Pregnant in Heels Ep. 1: The Couple Who Branded Their Baby

Posted: 04/11/2011 10:10 pm

Well, hello there.

If you clicked on this link, you must be pregnant, love really bad TV, love mocking really bad TV, or all of the above, and regardless of which category you fall into, you are my people. I realize that some of you may be former readers of my Project Runway recaps who are probably wondering why I am lowering my standards to spend time trying to rehash the "plot" of Pregnant in Heels, Bravo's latest effort at commercializing the vapidity of a specific subset of wealthy New York women. And honestly, my answer is twofold: one, because I'm pregnant, and I'm just relieved to have something to watch in which the gestating subjects are old enough to vote and don't get "surprised" by their fetuses in the frozen food section of Walmart after not getting a period for nine months. Brides have Platinum Weddings, and I will have my Pregnant in Heels, dammit. Two, nothing really happens on this show, so I can recap it while watching old episodes of Modern Family, or thinking about Cheetos, or whatever else the baby commands me to do.

Anyway, if you're tuning in to find out what you missed on Pregnant in Heels (which premiered last Tuesday, making me a solid week late on this, FYI), I'll make it easy for you: the answer will always be NOTHING. In fact, you probably saved a few brain cells from dying a slow death. Luckily, I'm here to make sure those suckers shrivel up anyway.

So. The show is based around the business of Rosie Pope, a perky, camera-ready blond who looks kind of like a cross between Jane Pratt and Tamra from the Real Housewives of Orange County, who works as a "maternity guru and maternity concierge," and who speaks in an Australian accent that sounds as made up as her job (I'm sorry, but it does--it's like her tongue is stapled to the roof of her mouth. Right? Right? Has anyone else watched this?)

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Rosie owns a storefront on the Upper East Side, and caters to what she calls "million dollar mamas." This translates roughly into women who will drop $2,000 on maternity jeggings but cannot comprehend diaper tabs. "Women are bitchy anyway," Rosie says. "So, take a rich, bitchy woman, and put a baby inside of them, and then you've got my client." Obviously I love this show already.

Rosie sells clothes and baby items at her eponymous store, Rosie Pope Maternity (I smell a field trip in my future!), but she also does private sessions with moms-to-be in which she gets paid to come to the client's home and perform whatever ridiculous task is asked of her. The preview scenes for the season promise a terrifying bride who keeps demanding scissors and a mature redhead who wants to take nude portraits on horseback, but don't get too excited--the first episode starts off slow.

Rosie's first clients are Sarah and Jon, who are four weeks out from the due date and who view their fetus as a "life force-sucking parasite." Their Tribeca loft is modern, clean, and uncluttered, and they don't want a baby ruining their Feng Shui with its ugly developmental toys and fecal-tinged accessories. Basically, they want Rosie to design a nursery that a young Karl Lagerfeld might enjoy, outfitted with a single black bouncy chair and an air of quiet superiority. (I get a very strong gay vibe from Jon, btw, which is neither here nor there, but since I'm already being judgy I thought I'd mention.)

Sarah and Jon haven't bothered to turn their guest room into the baby's room, and don't want their kid to feel like "the center of the universe." Which I think would be communicated if they made it sleep on the guest bed, no? But Rosie forces them to buy new things and even surprises them with a therapist on her next visit, since she's concerned that they're in denial about their impending bundle of joy. Sarah, understandably, initially looks like she wants to cut a bitch, but this is Rosie's show, so of course she's right and after an hour or two Sarah and Jon uncover their deep-seated fears and end up thanking Rosie for calling them cray-cray to their face. The guest bed is removed and replaced with Space Invaders decals and a ladybug-themed play pad. A few weeks later, Sarah and Jon have a son who they name Fox. I can't wait for their second baby, Hound.

Speaking of baby names, Rosie's next couple, Samantha and Mitch, hire her specifically to help them choose a name that will "brand" their baby (don't worry; not literally, like cattle), ideally as the future president of the United States. Samantha is described only as a "bestselling book author," and has the crazy eyes, giant Vaseline smile, and two-tone blowout helmet of a daytime news anchor. She also describes herself as a personal branding expert, so I'm not sure why she's paying some loopy Aussie thousands of dollars to help her figure out how to brand her kid. But trying to make sense of this show is a sisyphean task, like trying to tie a knot in a cherry stem with your tongue after six Midori Sours, so I'll let it be.

The first thing Rosie does is set up a "think tank" of "experts," which I put in "quotations" because I'm pretty sure they are all "bullshit." I mean, one of her experts is her assistant, whose name is LT. Just give him a B and the man is a delicious sandwich, but would you trust him to name your baby?

2011-04-12-LT2.JPG


Or, for that matter, pick out a shirt?

Samantha and Mitch's rules: Easy to spell, no decorative names (i.e. common nouns), no J, E, or R, and can't end in S. Here is what the "brain trust" comes up with:

Theodore
Porter
Grayson
Wynn
Miles
Holden
Tucker
Asher

If you can follow basic instructions, you may notice that only one of these names, Wynn (like the casino!) meets the criteria, but somehow Samantha and Mitch are very happy with the results, and add their two of their own rule-breaking names--Bowen and Bode (pronounced "Bo-dee")--to the mix. This does not, er, bode well.

The next step is a focus group of strangers, which Samantha and Mitch watch through a two-way mirror. The focus group likes Asher and Miles, but openly mocks Bode and dislikes Bowen. Samantha's perma-smile begins to look more and more like a grimace. And just weeks later, despite forking over a wad of cash for this expert treatment, Samantha and Mitch name their son Bowen Asher Jacobs. They just went with the name they liked anyway, even though all of the branding "experts" called it weak. But, to their credit, they did not name the kid Bowen Darrow, which is a real person who grew up down the street from my cousins.

Now, there's a family who could have used a maternity concierge.

Next week: More inanity! More nine-month bellies perches atop Louboutins! More eye rolls! Also, I guess I should mention that Rosie is undergoing IVF to try for a second child, so expect a pregnancy reveal in the season finale. Bravo, Bravo--you've lowered the bar for television yet again.

 

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12:45 PM on 04/13/2011
Rosie is English as it states on both her Bravo bio and her own websites, she was born in London. She is not Australian.
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bnyb
sky-gazer
11:22 AM on 04/13/2011
This show sounds so completely useless. I can't wait to watch it.
10:00 PM on 04/12/2011
No plans at the moment to watch the show, but I'll read every word you write about it. I'm so delighted you are devoting your talents to TV commentary again, and are in such fine form. You really have to work out some deal with the networks to get paid for this. In just one column you have almost convinced me to watch a show I would never think of watching otherwise, a show that is completely out of my demographic, and I suspect that within two or three episodes of your commentary you'll have persuaded me to turn it on just to follow your hilarious take on it. Where else can the networks get such golden advertising for these feeble programs?
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Comeplayinmyreality
enter at your own risk
04:06 PM on 04/12/2011
I especially loved the part when Rosie was speaking to the first couple about how she volunteers with a group that works with people who have had their children taken away or have children placed with them and how Social Workers come to inspect their place and if the Social Workers were to come over they would fail. Im sorry I dont think I had had my house baby proofed until my son was crawling. LOL
04:57 PM on 04/17/2011
Erm thats not exactly a good thing....
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Slick50
03:41 PM on 04/12/2011
Gee, I'm starting to distrust our decision to name our 7 year old, Tucker. Done, I might add, without the assistance of an assistant or other paid counsel.
03:08 PM on 04/12/2011
I watched this after I read your re-cap, and everything you said was dead-on, especially about the accent and the gay husband (a pink v-neck? he's not even trying to pretend!). I actually really like Rosie Pope, though, because at least she seems to realize how ridiculous her clients are. I'm embarrassed to admit how entertained I was by this show, but I will definitely be watching again!
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oldschoollib
Live from the Heartland
01:27 PM on 04/12/2011
So call me an old fogey, but a couple is 4 weeks from delivery and is having issues with the potential destruction of their feng shui'd TriBeCa loft ?!?! This couple will be estate shopping in the modern equivalent of Groton Falls in about two years time. And will have gone through about 500 nannies by then.
01:26 PM on 04/12/2011
Since I live for bad reality TV and any Una recap and/or blog post, finding out that you were recapping my new reality TV obsession was like a dream come true!! I completely agree about her accent!! I was thinking, is she trying to sound more American? Is her tongue pierced? What is the issue here?!? And yes, Jon is definitely playing for both teams or something (not that there is anything wrong with it). I am in my 7th month of pregnancy with #2 and when I saw this show preview I was beyond excited to lose a few more brain cells! Looking forward to your recaps!
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SophomoricOne
"Even Napoleon had his Watergate" - YB
11:25 AM on 04/12/2011
When Samantha and Mitch were considering the name Tucker for their child, a wise man in the focus group pointed out what his classmates would do to the name given its rhyming potential. First and only laugh during this horrid display of pretentiousness.

If little Bowen decides to run for president one day, I hope to be around to see what happens when this tape surfaces of his naming process.
01:55 PM on 04/12/2011
LOL - I thought the same things!
shuffleoff
...but not to buffalo!
11:22 AM on 04/12/2011
Welcome back Una! Pleeease...no Louboutins or anything over a few inches, okay? Saw Tina Fey waddling around in 6 inch heels and it made me sweaty. It's just not right. Will tune in to this show in honor of your pregnancy...congrats!
10:41 AM on 04/12/2011
So glad you're back Una and in top form. Congrats on the baby! I wasn't going to watch this because the commercials had me loathing these people but I couldn't resist. I missed the start and was wondering why Sarah and Jon were horrified by the ladybug mat, thanks for clearing that up.
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Bootzey Jones
3/4th covered with water, 93 million miles from th
10:30 AM on 04/12/2011
I watched this by accident. It is the most useless show EVER. If folks don't know what to do with there money they can give it to me.
10:20 AM on 04/12/2011
I just registered as I wanted to comment on the reality TV show Pregnant in Heels above. While I do believe that there is quite a lot of man made and contrived scenarios that contribute to the reality TV craze. As far as Pregnant in Heels; I do believe that this one could actually be funny as the participants are all quite a bit loony. I could not imagine having a greater love of my shoe collection over loving my unborn infant.

The one thing however of great interest to me as I have discovered is the one couple who is featured on the TV commercial as well as the long clip. The fellow in the back of the cab with his wife who is telling jokes has quite the website and it appears has been on Fox and Friends in New York. His site is http://www.theouterspacemen.com. His F&F’s clip and the show clip is on his site. It seems that he has written this amazing science fiction book and the book is critically acclaimed. I have contacted him and asked that he sign a book to me. The book is called “The Outer Space Men” and this guy seems to be right up my alley as I love Sci Fi. I will let you all know how this future reality show guy holds up to the written word.
10:04 AM on 04/12/2011
This is too good to be true. Fox? Bode? Ahhh, the things people with too much money do to themselves and their children. Mostly the children....I will likely never see this show but I think I'm ahead just by reading your recaps anyway. Where may I send the Cheetos in a show of gratitude and appreciation?
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msoverall
I think, therefore I'm not a Republican!
09:36 AM on 04/12/2011
I love you Una, and only you could get me to pay attention to a show about rich nitwits, who have nothing else better to do with their time and money. Pure foolishness. LOL!!!