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Vala Afshar
Vala Afshar is the Chief Digital Evangelist for Salesforce. Afshar is the author of The Pursuit of Social Business Excellence. Twitter: @ValaAfshar

Entries by Vala Afshar

13 CEO Lessons of a Unicorn Company

(0) Comments | Posted September 23, 2015 | 12:29 PM

Todd McKinnon is the CEO and co-founder of Okta. Okta is an integrated identity management and mobility management service that securely and simply connects people to their applications from any device, anywhere, at anytime. Okta's valuation is currently at $1.2 billion, making Okta the latest addition...

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2015 State of Sales -- Data-Driven, Mobile, Tech Savvy and Collaborative

(1) Comments | Posted September 13, 2015 | 12:27 AM

"The most disruptive thing in the market is not technology, but rather the customer." - Tiffani Bova, Gartner Vice President and Distinguished Analysts

Bova is one of the top enterprise technology sales analyst in the world and an authority on the topic of sales transformation....

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The 5 Cs of Digital Marketing

(0) Comments | Posted September 9, 2015 | 10:56 AM

"Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection." - Beth Comstock, CMO at GE

One of my favorite digital marketing thought leaders is Gartner research vice president

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2015 State of Service - 15 Key Business Findings

(1) Comments | Posted September 3, 2015 | 12:00 AM

In a knowledge sharing and hyper-connected economy, where on-demand services are fueling business growth and customer advocacy, companies must differentiate with faster, smarter, proactive and personalized service. Precision and velocity is what separates high-performing service organizations. recently published their annual survey of more than 1,900 global customer service leaders...

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Digital Business Transformation Is a Team Sport

(0) Comments | Posted August 27, 2015 | 10:03 AM

Matt Preschern is Executive Vice President and Chief Marketing Officer of HCL Technologies, a US$6.0 billion global information technology services company. As the company's CMO, Matt leads all marketing functions including global business and strategic marketing, sales enablement and corporate communications. HCL Technologies has over 106,000...

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Digital Business Leaders Value Velocity Over Speed

(0) Comments | Posted August 20, 2015 | 5:09 PM

Adriana (Andi) Karaboutis is Executive Vice President, Technology and Business Solutions at Biogen. Biogen was founded in 1978 by a group of visionary scientists. Today Biogen is one of the oldest independent biotechnology companies in the world, with $10 billion in annual revenues, specializing in the...

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Expert Social Networking Advice From a Top Chief Digital Officer

(1) Comments | Posted August 14, 2015 | 1:48 PM

The Metropolitan Museum of Art (Met) is the most influential museum on Twitter, and also one of the world's largest and finest art museums. The Met also employs one of the top social networking experts in the world. Sree Sreenivasan is the

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Gartner: Successful Sales and Marketing in the Empowered Customer Era

(0) Comments | Posted August 12, 2015 | 3:24 PM

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't. --Seth Godin

Tiffani Bova is a vice president and distinguished analyst at Gartner and one of the top enterprise technology sales analysts in the world and an authority...

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Formula 1 CIO: 11 Ways to Build a High Performance IT Organization

(0) Comments | Posted July 27, 2015 | 6:39 PM


Anybody can make a quick car for half a race. You've got to get to the end. - Fernando Alonso, F1 Driver

In Formula 1 racing the difference between a champion and a second place finish can be a matter of seconds of...

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Venture Capitalist: The Two Most Important SaaS Startup Metrics

(1) Comments | Posted July 22, 2015 | 3:45 PM

Jason Lemkin, Managing Director of Storm Ventures, is one of the world's most popular and respected startup advisors. Lemkin's site and companion blog on Quora ( has more than 10 million views, generating more than 1 million views per month around core Software-as-a-Service (SaaS) topics with a...

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The Art of Storytelling - 7 Lessons From Cartoonist Liza Donnelly

(0) Comments | Posted July 19, 2015 | 11:32 AM

There is no greater agony than bearing an untold story inside you. ― Maya Angelou


Liza Donnelly is a cartoonist and writer with The New Yorker Magazine, where she has been drawing cartoons about culture and politics for over thirty...

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The Future of Work and Importance of Digital Proficiency

(1) Comments | Posted July 14, 2015 | 1:25 PM

The future of work is going to be the ability to make decisions on what to do, and what not to do, based on near real-time ubiquitous access to relevant and actionable information. The future of work will require a lot more intelligence built into our software tools.


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IBM Systems CMO: 10 Ways For Marketing To Deliver Business Value

(0) Comments | Posted July 12, 2015 | 11:29 AM

Doug Brown, is Chief Marketing Officer for the IBM Systems Group, part of IBM Systems and Technology, which generates annual revenue of $20 billion. IBM Systems group serves IT infrastructure executives - Head of Operations/IT, Chief Technology Officers, Chief Information Officers, or application development...

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Big Companies Can Avoid Disruption by Partnering With Startup Accelerators

(1) Comments | Posted June 27, 2015 | 10:10 AM

David Cohen started as a software programmer at age 13 and since then he has had only one job interview. Cohen started three startups and now is the founder and general manager of Techstars, a mentorship-driven startup accelerator is considered one of the best startup accelerators...

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U.S. Patent and Trademark Office CIO: IT Must Be Agile, Productive and Customer-Focused

(0) Comments | Posted June 23, 2015 | 12:00 AM

The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that issues patents to inventors and businesses for their inventions. The USPTO's mission was defined in the United States Constitution, where our forefathers designed a...

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Oracle CIO: To Develop IT Agility, You Must Simplify, Standardize and Centralize

(0) Comments | Posted June 17, 2015 | 8:48 AM

If you are interested in large-scale IT operations, leadership and innovation then Mark Sunday is the perfect CIO to connect with and learn from. With over 40 years of IT and technology experience, Sunday is the CIO of Oracle, one of the largest technology companies in...

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Cybersecurity Lessons From NBA MVPs LeBron James and Stephen Curry

(0) Comments | Posted June 16, 2015 | 10:41 AM

One of my favorite Chief Information Officers (CIO) that I have the privilege to collaborate with is Dr. Alissa Johnson (known in the Industry as Dr J. - Twitter: @dralissajay), former Deputy CIO of the White House and now Chief Information Security Officer (CISO) at Stryker....

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USCIS CIO: Design a User-Centric Digital Transformation Strategy

(0) Comments | Posted June 12, 2015 | 9:39 AM

Mark Schwartz, Chief Information officer of the United States Citizenship and Immigration Services (USCIS), is applying lean methods to reduce the distance between his internal customers and external citizens to the IT organization. Schwartz is an experienced - 5 years with the Federal Government - and...

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The Blueprint of Business Strategy Is the Business Model

(2) Comments | Posted June 6, 2015 | 1:52 PM

Dr. Alex Osterwalder is the international bestselling author of Business Model Generation, a book about business models around this approach called the Business Model Canvas that helps companies discover new ventures and large companies to think about business models and reinvent themselves. Based on that book...

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Tim O'Reilly: Changing the World by Spreading the Knowledge of Innovators

(0) Comments | Posted May 29, 2015 | 11:03 AM

The combination of innovative technology and new business models underlie the most exciting developments coming out of start-ups and large organizations, and the innovators creating these disruptions have influence that extends into the global economy.

Tim O'Reilly, founder and CEO of O'Reilly Media, runs conferences, invests in...

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