- Prioritize the projects that enhance value. – Ramon Baez, Senior VP & CIO, HP @RamonfBaez
- You cannot deal with modern problems using antiquated systems. – Ramon Baez, Senior VP & CIO, HP @RamonfBaez
- Creativity needs to come from everywhere, not just the C-level. – Ramon Baez, Senior VP & CIO, HP @RamonfBaez
- Stay focused on what moves the needle. – Ramon Baez, Senior VP & CIO, HP @RamonfBaez
- Seek not to influence, but to be influenced. – John Taschek, VP of Strategy, Salesforce @jtaschek
- It's not about where the budget sits, but where the conversation starts. – John Taschek, VP of Strategy, Salesforce @jtaschek
- Marketing influence is market strategy built from the influence of others. – John Taschek, VP of Strategy, Salesforce @jtaschek
- As marketing fuels up, so does IT and everyone ends up at the same table. – John Taschek, VP of Strategy, Salesforce @jtaschek
- Don't chase shadow IT, chase innovation. – Andi Karaboutis, VP & Global CIO, Dell @AndiCIOatDell
- Technology is ubiquitous. – Andi Karaboutis, VP & Global CIO, Dell @AndiCIOatDell
- Embrace social media as a means of doing business. – Andi Karaboutis, VP & Global CIO, Dell @AndiCIOatDell
- Work at the speed of your customers, not the speed of your processes. – Andi Karaboutis, VP & Global CIO, Dell @AndiCIOatDell
- There are no IT projects, only business projects. – Kim Stevenson, CIO, Intel @Kimsstevenson
- Business executives should have higher expectations of IT. – Kim Stevenson, CIO, Intel @Kimsstevenson
- CIOs can use social channels to stay current and well informed. – Kim Stevenson, CIO, Intel @Kimsstevenson
- Connect to new sources and influential people. – Kim Stevenson, CIO, Intel @Kimsstevenson
- IT must develop a deeper understanding of the business through collaboration. – Frank Modruson, CIO, Accenture @Accenture
- In order to move forward, you must abandon the past. – Frank Modruson, CIO, Accenture @Accenture
- CIOs must cultivate a culture of agility and customer service. – Frank Modruson, CIO, Accenture @Accenture
- Position is what angle you want to take. Message is how you deliver that single position to the audience you want to reach. – Jonathan Becher, CMO, SAP @jbecher
- When can we be digital first, when can we be digital only and when do we need to be digital to be on top? – Jonathan Becher, CMO, SAP @jbecher
- If you focus on what your end customers want everything else takes care of itself. – Jonathan Becher, CMO, SAP @jbecher
- It's all about the outcome, not who has authority. – Mike Capone, CIO, ADP @MikeCaponeADP
- Good people trump bad organizational structure every time. – Mike Capone, CIO, ADP @MikeCaponeADP
- Spend your time on outcomes. – Mike Capone, CIO, ADP @MikeCaponeADP
- IT must enable people to come to work to make a difference and to have an opportunity to contribute. – Casey Coleman, CIO, US GSA @caseycoleman
- Rapid delivery of quality services bolster strong business partnerships. – Casey Coleman, CIO, US GSA @caseycoleman
- CIO is a choreographer or a conductor of an orchestra, bringing various services together to co-create value. – Casey Coleman, CIO, US GSA @caseycoleman
- The foundation of crowdsourcing is built on trust. Trust the crowd. – Guy Kawasaki, Founder, Alltop @GuyKawasaki
- Social amplifies voice and choice. – Guy Kawasaki, Founder, Alltop @GuyKawasaki
- CIOs empower CMOs to focus outwardly. – Guy Kawasaki, Founder, Alltop @GuyKawasaki
- Luck favors those who are willing to grind it out. – Guy Kawasaki, Founder, Alltop @GuyKawasaki
- CIO owns the platforms to deliver Big Data, but the CMO owns the results of Big Data. – Mike Fauscette, Group VP, IDC @mfauscette
- The source of influence is becoming the source of education – be the source of influence. – Mike Fauscette, Group VP, IDC @mfauscette
- The market is moving in the direction of ad-hoc decision support – CMO and CIO must collaborate to deliver value. – Mike Fauscette, Group VP, IDC @mfauscette
- The last decade of the enterprise was defined by mass collaboration, the next decade will be defined by mass integration. – Aaron Levie, CEO, Box @levie
- IT should be the information enabler. – Aaron Levie, CEO, Box @levie
- If you're not the simplest solution, you're the target of one. – Aaron Levie, CEO, Box @levie
- History repeats itself in the technology industry. Pay attention to where customers are going. – Aaron Levie, CEO, Box @levie
- Continuously add value to a customer's experience. – Chip Coyle, CMO, Infor @Infor
- Don't forget the importance of face-to-face interactions. – Chip Coyle, CMO, Infor @Infor
- Deliver integrated campaigns for a multi-touch world. – Chip Coyle, CMO, Infor @Infor
- Social media cuts through organizational hierarchy. – Mark P. McDonald, Group VP, Gartner @markpmcdonald
- Technology is bigger than IT. – Mark P. McDonald, Group VP, Gartner @markpmcdonald
- Ideas do not become reality without CMO and CIO collaboration. – Mark P. McDonald, Group VP, Gartner @markpmcdonald
- Know your customers. – Fred Kirsch, VP of Content, Patriots @Fred_Kirsch
- IT infrastructure is a business asset. – Fred Kirsch, VP of Content, Patriots @Fred_Kirsch
- Big Data rewards customer engagement. – Fred Kirsch, VP of Content, Patriots @Fred_Kirsch
- Great culture attracts great employees. – Brian Halligan, CEO, HubSpot @bhalligan
- Answer customers' questions before they ask. – Brian Halligan, CEO, HubSpot @bhalligan
- Content can be the magnet that pulls new customers in. – Brian Halligan, CEO, HubSpot @bhalligan
- Maintain a winning attitude. – Jay Wessel, CIO, Celtics @celtics
- Cultivate a culture of teamwork across all departments. – Jay Wessel, CIO, Celtics @celtics
- Adore what you do. Passion drives excellence. – Jay Wessel, CIO, Celtics @celtics
- You can't default to "yes" or "no," you need to be strategic in your decisions. – Ben Haines, CIO, Pabst @bhaines0
- Take care of the basics, then take care of the parts that help the business. – Ben Haines, CIO, Pabst @bhaines0
- Theories are no match for field experience. – Ben Haines, CIO, Pabst @bhaines0
- Know what your customer wants and deliver it. – Lauren Brousell, Staff Writer, CIO Magazine @LBrousell
- Build upon social interactions. – Lauren Brousell, Staff Writer, CIO Magazine @LBrousell
- Learn to read between the lines of data analytics. – Lauren Brousell, Staff Writer, CIO Magazine @LBrousell
- Don't speak at people, engage with them. – Steve Gillmor, Head of Technology Media Strategy, Salesforce @stevegillmor
- People want to know you're listening. – Steve Gillmor, Head of Technology Media Strategy, Salesforce @stevegillmor
- Customers are your best influencers. Choose your influencers wisely. – Steve Gillmor, Head of Technology Media Strategy, Salesforce @stevegillmor
- CIO is an internal coach, bringing innovation and ideas to the business, orchestrating the use of various technologies. – Andrew Wilson, CIO, Accenture @Accenture
- Promote an open and adoptive culture. – Andrew Wilson, CIO, Accenture @Accenture
- The relationship between the CIO and CMO is key to digital business transformation. – Andrew Wilson, CIO, Accenture @Accenture
- The centerpiece of your world is your customers. – Wendy Lea, CEO, Get Satisfaction @WendySLea
- Encourage your customers to engage their networks on your behalf. – Wendy Lea, CEO, Get Satisfaction @WendySLea
- Communities extend the shelf life of social interactions. – Wendy Lea, CEO, Get Satisfaction @WendySLea
- Convince your colleagues that working together will yield stronger systems. – Marc Touitou, CIO, San Francisco @SFCityCIO
- IT no longer has the option to say, 'It is what it is.'. – Marc Touitou, CIO, San Francisco @SFCityCIO
- If you're given a shot, take it. – Marc Touitou, CIO, San Francisco @SFCityCIO
- Put the right people in the right place doing the right things. – Shawn Price, President, SuccessFactors @ShawnPrice1000
- Nobody wins on their own. You need a great team behind you. – Shawn Price, President, SuccessFactors @ShawnPrice1000
- When collaborating, find people with the right skills. – Shawn Price, President, SuccessFactors @ShawnPrice1000
- Leaders know how to put together the right teams. – JoJo White, Former NBA Player, Celtics @celtics
- Success depends on best use of individual talent to support the team. – JoJo White, Former NBA Player, Celtics @celtics
- An assist is as important, if not more, than scoring. – JoJo White, Former NBA Player, Celtics @celtics
- Business model innovation is just as important as technology innovation. – Evangelos Simoudis, Senior Managing Director, Trident Capital @esimoudis
- Solve customers' problems, not yours. – Evangelos Simoudis, Senior Managing Director, Trident Capital @esimoudis
- Social media marketing must be handled in-house. – Evangelos Simoudis, Senior Managing Director, Trident Capital @esimoudis
- Digital Business Transformation is hard because humans are involved. – Ray Wang, Founder, Constellation Research, Inc. @rwang0
- Innovation and technology are important in any business strategy discussion. – Ray Wang, Founder, Constellation Research, Inc. @rwang0
- The CIO must ensure that the technology supports the brand's mission. – Ray Wang, Founder, Constellation Research, Inc. @rwang0
- Build trust in your brand. – Ray Wang, Founder, Constellation Research, Inc. @rwang0
- Be open to innovation. – Joanna Young, CIO, UNH @unhcio
- Social accelerates contribution. – Joanna Young, CIO, UNH @unhcio
- Default to the cloud. – Joanna Young, CIO, UNH @unhcio
- To better the customer experience, you must fully understand it. – Joanna Young, CIO, UNH @unhcio
- Mobile-first is expected. – Phil Komarny, VP IT & CIO, Seton Hill University @PhilKomarny
- Use social media as your personal learning network. – Phil Komarny, VP IT & CIO, Seton Hill University @PhilKomarny
- You cannot stay relevant with a command-and-control mindset. Collaborate to co-create value. – Phil Komarny, VP IT & CIO, Seton Hill University @PhilKomarny
- Culture eats strategy. – Stephen diFilipo, VP & CIO, Cecil College @S_dF
- Mobile first, social always. – Stephen diFilipo, VP & CIO, Cecil College @S_dF
- To stay relevant, be part of the conversation. – Stephen diFilipo, VP & CIO, Cecil College @S_dF
- It all comes down to culture and purpose. – Ekaterina Walter, CMO, Branderati @Ekaterina
- We are in the age of advocacy. – Ekaterina Walter, CMO, Branderati @Ekaterina
- Skills can be taught, passion can't. – Ekaterina Walter, CMO, Branderati @Ekaterina
- Engage your brand advocates. – Ekaterina Walter, CMO, Branderati @Ekaterina
- Marketing has become fragmented, empower advocates. – Andrew Grill, CEO, Kred @AndrewGrill
- Influence is not scientific, its talking to people. – Andrew Grill, CEO, Kred @AndrewGrill
- If you have to tell someone you are influential, you are not. – Andrew Grill, CEO, Kred @AndrewGrill
- Social media enhances communication effectiveness. – Kelly Walsh, CIO, The College of Westchester @EmergingEdTech
- IT needs to be accessible. – Kelly Walsh, CIO, The College of Westchester @EmergingEdTech
- React fast and move priorities to meet customers' demands. – Kelly Walsh, CIO, The College of Westchester @EmergingEdTech
- Smart companies don't focus on technology, they focus on positive outcomes. – Paul Greenberg, President, The 56 Group @pgreenbe
- Companies must strive to be "customer focused." – Paul Greenberg, President, The 56 Group @pgreenbe
- Listening is the prequel to action. – Paul Greenberg, President, The 56 Group @pgreenbe
- People partner with companies that share their values. – Paul Greenberg, President, The 56 Group @pgreenbe
- Experiment. Learn. Apply. Iterate. – Deb Mills-Scofield, Owner, Mills-Scofield, LLC. @dscofield
- Just like any organization, IT has to prove why they exist. – Deb Mills-Scofield, Owner, Mills-Scofield, LLC. @dscofield
- Control is both an illusion and a delusion. Control is for beginners. – Deb Mills-Scofield, Owner, Mills-Scofield, LLC. @dscofield
- Innovation is taking stuff that exists and putting it together differently. – Deb Mills-Scofield, Owner, Mills-Scofield, LLC. @dscofield
- If you want to be influential you need to add value. – Flemming Madsen, Founder, Onalytica @FlemmingMa
- Be great at communicating your story and be useful to others. – Flemming Madsen, Founder, Onalytica @FlemmingMa
- Influence > popularity. – Flemming Madsen, Founder, Onalytica @FlemmingMa
- Good Communication is about mutuality. It's not about me, it's not about you. – Kare Anderson, Author & Speaker, Say it Better @KareAnderson
- Leave your ego at home. – Kare Anderson, Author & Speaker, Say it Better @KareAnderson
- Our goal is to make someone feel heard and understood. – Kare Anderson, Author & Speaker, Say it Better @KareAnderson
- Don't tell people what to do. Engage them. – Kare Anderson, Author & Speaker, Say it Better @KareAnderson
- Be interesting. This can't be automated or bought. – Marshall Kirkpatrick, CEO, Little Bird @marshallk
- Content should be a conversation starter. – Marshall Kirkpatrick, CEO, Little Bird @marshallk
- Useful data, not the free stuff, has earned social capital. – Marshall Kirkpatrick, CEO, Little Bird @marshallk
- Learn how to leverage customers to sell more product. – Esteban Kolsky, Founder & Principal, thinkJar @ekolsky
- Companies can't control how a product is used. – Esteban Kolsky, Founder & Principal, thinkJar @ekolsky
- You can't manage customer experience. – Esteban Kolsky, Founder & Principal, thinkJar @ekolsky
- Knowing who to ask can be as important as knowing what to ask. – Esteban Kolsky, Founder & Principal, thinkJar @ekolsky
- If you are the only one talking, what are you going to learn? – Mark Fidelman, CEO, Evolve! @markfidelman
- People do business with people, not logos. – Mark Fidelman, CEO, Evolve! @markfidelman
- Businesses need the right tools to adapt in real-time. – Mark Fidelman, CEO, Evolve! @markfidelman
- The risk of not doing social is actually much bigger than the risk of doing it. – Dion Hinchcliffe, CSO, Dachis Group @dhinchcliffe
- The Chief Digital Officer is becoming the next generation CIO. – Dion Hinchcliffe, CSO, Dachis Group @dhinchcliffe
- Social Media is a bigger deal than the printing press was. – Dion Hinchcliffe, CSO, Dachis Group @dhinchcliffe
- Social allows business to be faster than ever. – Dion Hinchcliffe, CSO, Dachis Group @dhinchcliffe
- Executives must develop data analytical competencies. – Nenshad Bardoliwalla, Founding VP Products, Paxata @nenshad
- Inspiration in the enterprise comes from the customer. – Nenshad Bardoliwalla, Founding VP Products, Paxata @nenshad
- Know what the customer needs and deliver it. – Nenshad Bardoliwalla, Founding VP Products, Paxata @nenshad
- 90% of our behaviors are driven by our subconscious brain and only 10% of decisions are driven by intellect. – Christine Comaford, Author & Strategy Consultant, Christine Comaford Associates @Comaford
- We all crave safety, belonging and mattering. – Christine Comaford, Author & Strategy Consultant, Christine Comaford Associates @Comaford
- Instead of telling people what to do, as questions in a tone that is curious and fascinated. – Christine Comaford, Author & Strategy Consultant, Christine Comaford Associates @Comaford
- CMOs sit at the intersection of creativity and strategy. – Steve Mann, CMO, LexisNexis @stevemann
- Make Big Data work for you. – Steve Mann, CMO, LexisNexis @stevemann
- Engagement trumps consumption. – Steve Mann, CMO, LexisNexis @stevemann
- The best people won't work for companies that aren't social. – Naomi Bloom, Managing Partner, Bloom & Wallace @InFullBloomUS
- CMOs must take advantage of the analytic opportunities of big data, or they will drown in it. – Naomi Bloom, Managing Partner, Bloom & Wallace @InFullBloomUS
- Cultivate multiple skillsets to understand the big picture. – Naomi Bloom, Managing Partner, Bloom & Wallace @InFullBloomUS
- The passion for work is what separates good CIOs from great ones. – Michael Krigsman, CEO, Asuret, Inc. @mkrigsman
- CIOs must embrace IT consumerization. – Michael Krigsman, CEO, Asuret, Inc. @mkrigsman
- Transformative CIOs serve as true business executives. – Michael Krigsman, CEO, Asuret, Inc. @mkrigsman
- Digital transcends social media. – Michael Krigsman, CEO, Asuret, Inc. @mkrigsman
- If you are not helpful, you are not influential. – Vala Afshar, CMO, Extreme Networks @ValaAfshar
- Your brand is what people say about you when you're not in the room. The web is the room and it's social. – Vala Afshar, CMO, Extreme Networks @ValaAfshar
- Modern CMO: storyteller, scientist, artist, customer advocate, technologist, designer, experience architect. – Vala Afshar, CMO, Extreme Networks @ValaAfshar
- Culture is what happens when the manager leaves the room. Empower your employees to delight customers. – Vala Afshar, CMO, Extreme Networks @ValaAfshar
CxOTalk is a live, weekly video talk show that hosts senior executives, analysts, authors, and others possessing an influential perspective. The show explores tension and resolution between technology and marketing in the enterprise. In a world where IT budgets are flat yet marketing spend on technology is growing, these tensions are an inevitable part of corporate life. CxOTalk offers viewers a unique, and highly influential, blend of education, friendly chat, and insight from the top executives and thought leaders in the world today. Michael Krigsman and I are co-hosts of CxOTalk. Michael is an analyst, advisor, and author of over 1,000 written pieces on enterprise issues.