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Valerie Berset-Price
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With more than 15 years of international business development experience as a dual citizen of Switzerland and the United States, Valérie Berset-Price leads a global team of experts in cultural intelligence and international trouble shooting.

Valérie is an international business expert for the Huffington Post, the Vancouver Business Journal, Training Magazine and other trade publications. She has been a guest lecturer at China Foreign Affairs University, Shanghai School of Customs, Beijing Normal University, University of San Diego, Portland State University, University of Portland and Oklahoma State University.

Before heading her own firm, Valérie worked for Swiss, Taiwanese, South African, French, Brazilian and U.S. companies. Valérie is fluent in English, French and Spanish and conversant in German and Portuguese.

Valérie’s Global Awareness Training Program (G.A.P.), which focuses on effective communication for multicultural distributed teams, has been implemented in North and South America, Europe and Asia. Valérie is a graduate of the Swiss International Business School and the Monterey Institute of International Studies.

Entries by Valerie Berset-Price

Living the Hyphen: How Multi-Local is the New Multi-National

(1) Comments | Posted January 18, 2016 | 6:41 PM

Race is biological. Countries are historical. Culture and ethnicity are social.

People are human.

What should be a relatively simple lesson in global vocabulary becomes a much more fascinating one, especially today. After all, the world is connected to a greater extent now than ever before--literally, technically, and even...

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From Pop Culture to Global Culture: How Millennials and Technology Are Influencing Our World

(0) Comments | Posted December 9, 2015 | 10:19 PM

Called everything from "Generation Y" to "The Next Great Generation", Millennials are generally defined as those born between 1982 and 2004, ultimately getting their designation because they are coming of age at the start of the new millennium. They are "digital natives", having never known a world without personal tech....

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What India Can Teach Us About Running Multinational Companies

(0) Comments | Posted November 15, 2015 | 5:05 PM

Satya Nadella of Microsoft, Indra Nooyi of PepsiCo, Ajay Banga of MasterCard, and Shantanu Narayen of Adobe Systems.

These are all leaders of U.S. multinational companies worth several billion dollars. They come from a wide breadth of experience, education, and industrial focus, yet they have a singular commonality: they were...

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Rules Are Meant to Be Broken: The Future of Singapore

(0) Comments | Posted October 20, 2015 | 1:43 PM

Breaking down the blocks that built Singapore may be the only way to save it.

For years, Singapore's location in bustling Southeast Asia made it the perfect crossroads for trade; goods, services, and ideas were ripe for the picking, and Singapore selected the very best of all of them for...

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Building Cross-Cultural Bridges to Create Happiness

(1) Comments | Posted September 22, 2014 | 4:17 PM

As more and more emerging markets reach economic independence, millions of people are being pulled out of poverty. Access to clean, drinking water available on tap or toilets with secure sewage systems are positive steps that are easy to measure and quantify. Prosperity tends to make people happy, at least...

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The Global Mindset, the Esperanto of International Business?

(3) Comments | Posted May 28, 2013 | 9:54 AM

Yesterday, I taught a workshop on cultural intelligence to a group of consultants from all around the world. In my class was a lovely lady from Germany who told me that she wrote a book on the international language of business that would soon be translated into English. When I...

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This Is How They Hijacked My Country

(210) Comments | Posted February 4, 2013 | 7:23 PM

You may have seen it -- an email circulates and tells you Switzerland ranks No. 3 in the world when it comes to gun ownership. The email goes on to tell everyone that gun ownership is the reason Switzerland remains safe and stable. The email implies that without its guns,...

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Don't Pull the Plug Too Fast

(1) Comments | Posted December 20, 2012 | 1:52 PM

As the year draws to an end, I am contemplating the biggest obstacles my clients have had and the root cause of their failures in the international arena. Interestingly, several cases can be linked to the cultural misconception that time must be accounted for in a similar fashion internationally rather...

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Are We On the Right Track?

(0) Comments | Posted October 6, 2012 | 2:14 PM

The debate on foreign policy in the final presidential debate left me numb; the world is in full ebullition, but pertinent topics were unfortunately left off the table. President Obama, however, alluded at the fact that the United States is leading a coalition effort to provide economic stability to the...

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Searching For A Happy Medium

(0) Comments | Posted August 1, 2012 | 6:11 PM

For most entrepreneurs business is all about ebb and flow. As I look back and consider my consulting clients for the past six months, I realize that among the companies that seek out my expertise, social entrepreneurs are becoming more and more numerous. The differences between my corporate and my...

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Social Entrepreneurship Is Good Business

(3) Comments | Posted July 16, 2012 | 12:04 PM

By now we've all heard of global social entrepreneurship and how important it is for companies to do their shares to contribute to building a better world. By now we have also realized that too many companies have joined the social entrepreneurship platform to redeem a damaged image and prove...

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Be the Change!

(0) Comments | Posted July 2, 2012 | 12:23 PM

I had an incredible weekend last week. I wish I would have been able to write about it sooner, but it took me a full week to digest my experience. It was SO rich.

It all started with an invitation: "We have this Peace Conference happening in your...

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Bon Voyage!

(1) Comments | Posted June 21, 2012 | 6:08 PM

When I started lecturing on the science of managing across cultures at different universities, I began receiving phone calls and emails from students asking lots of different questions related to their potential future in international business. The question I receive the most often is: would you recommend that I enroll...

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Corruption, Democracy, and the Search for a Better World

(0) Comments | Posted May 8, 2012 | 5:38 PM

Wal-Mart is making the headlines with the FCPA corruption case it faces in Mexico. But anyone who has been on the ground trying to close business in countries such as Mexico, India, China, Russia, Venezuela, Nigeria and so forth knows corruption is a way of life.

Corruption is so...

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'Borders Frequented by Trade Seldom Need Soldiers'

(0) Comments | Posted May 1, 2012 | 7:34 PM

It is true that when it comes to international business and cultural intelligence, I specialize in pointing out what our nation tends to do wrong. Today will be different, ladies and gentlemen. Today, we will take a ride on the positive side of things because I was fed a lot...

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Have You Witnessed the Change?

(0) Comments | Posted April 19, 2012 | 11:55 AM

On April 16, the Danish newspaper Jyllands-Possten announced that two Chinese competitors have considered Vestas, a large wind turbine manufacturer headquartered in Sweden, for acquisition. Upon reception of the news, Vestas' shares, listed on the NASDAQ, rose by 9.3 percent.

A few minutes earlier, Alan Weiss, a consulting guru,...

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Duty of Care: An Employer's Moral, Social and Legal Responsibility

(0) Comments | Posted March 13, 2012 | 6:43 PM

Not a week goes by without reading about a natural disaster, a coup d'état, a kidnapping, a plane crash, or a terrorist attack. We less often hear about infectious diseases such as malaria or dengue fever, or road and work accidents that take the lives of employees while abroad.

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China on Your Mind?

(2) Comments | Posted March 1, 2012 | 1:34 PM

Perhaps it's due to the fact that my home base is located on the West Coast of the United States, at the mouth of the Pacific Rim, but I noticed in dealing with new and aspiring exporters that most of them want to sell their products/services to the People's Republic...

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Have Skype, Will Do International Business...

(2) Comments | Posted February 14, 2012 | 3:59 PM

Virtual interactions have gained a lot of traction in the past five years, and nowadays companies heavily rely on them to communicate internally with employees scattered all around the world. Some even use virtual communication in an attempt to forge international relationships when venturing into a new region. Virtual interactions...

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Going International? Read On...

(2) Comments | Posted February 1, 2012 | 3:12 PM

President Obama said it again in his State of the Union Address: the National Export Initiative is still high on the administration's agenda. While this is great news, I wish more would be done to equip new exporters toward best international business practices. In the international arena, everything differs from...

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