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Valerie Berset-Price
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With more than 15 years of international business development experience as a dual citizen of Switzerland and the United States, Valérie Berset-Price leads a global team of experts in cultural intelligence and international trouble shooting.

Valérie is an international business expert for the Huffington Post, the Vancouver Business Journal, Training Magazine and other trade publications. She has been a guest lecturer at China Foreign Affairs University, Shanghai School of Customs, Beijing Normal University, University of San Diego, Portland State University, University of Portland and Oklahoma State University.

Before heading her own firm, Valérie worked for Swiss, Taiwanese, South African, French, Brazilian and U.S. companies. Valérie is fluent in English, French and Spanish and conversant in German and Portuguese.

Valérie’s Global Awareness Training Program (G.A.P.), which focuses on effective communication for multicultural distributed teams, has been implemented in North and South America, Europe and Asia. Valérie is a graduate of the Swiss International Business School and the Monterey Institute of International Studies.

Entries by Valerie Berset-Price

From Unlearn to Unleash: 4 Ways to Maximize the Potential of Your Global Team

(0) Comments | Posted July 20, 2016 | 4:35 PM

In today's global business culture, time is money and employees are too often perceived as expendable. The importance that many companies place on efficiency and productivity is many times linked to quick production and immediate profit. However, this method of reducing cost at all costs ends up throwing the baby...

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Contagious Courage: How Brave Leaders Inspire Change

(0) Comments | Posted June 16, 2016 | 9:35 PM

My courage series wraps up this month after covering what courage in the multicultural, distributed workplace looks like and how to develop it on a professional and personal level. This article will address leaders specifically and what they can do to continue to inspire...

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The Courage Workout: 5 Ways To Flex Your Brave Muscles at Work

(0) Comments | Posted May 23, 2016 | 10:32 AM

As a cross-cultural strategist, I predominantly work with multinational corporations, providing their global teams with tools and training to help them optimize the collaboration they must have across cultures. While some of what I do lies in cross-cultural awareness, a large part of my job is dedicated to helping develop...

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Courage at Work: Why Removing the Fear Barrier Increases Cross-Cultural Corporate Success

(0) Comments | Posted April 15, 2016 | 3:09 PM

I'm not the first one to write about courage in the workplace, and I certainly won't be the last. There's a reason for that; courage is fundamental to growth, change, and survival. And it's even more important in a cross-cultural setting.

What does courage in the global workplace look like?...

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What It Means To Be Nice: Why The Golden Rule Isn't A Good Global Team-building Model

(1) Comments | Posted March 21, 2016 | 7:02 PM

Five years ago, Google decided to embark on a quest to build the "perfect team." It came to be known as Project Aristotle, a highly orchestrated study that involved 180 teams, hundreds of interviews, and mountains of data. Google's People Operations department combed through spreadsheet after spreadsheet to attempt to...

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How a Culturally Intelligent Alignment Strategy Can Save Your Next Merger

(0) Comments | Posted February 19, 2016 | 9:34 AM

When tech front-runners Alcatel and Lucent partnered up in 2006, they hoped to push out competitors and develop a powerfully integrated network. Instead they hemorrhaged finances and talent.

It wasn't because their world-famous tech couldn't interface; it was because their workforce couldn't. French Alcatel and American Lucent weren't equipped...

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Living the Hyphen: How Multi-Local is the New Multi-National

(1) Comments | Posted January 18, 2016 | 5:41 PM

Race is biological. Countries are historical. Culture and ethnicity are social.

People are human.

What should be a relatively simple lesson in global vocabulary becomes a much more fascinating one, especially today. After all, the world is connected to a greater extent now than ever before--literally, technically, and even...

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From Pop Culture to Global Culture: How Millennials and Technology Are Influencing Our World

(0) Comments | Posted December 9, 2015 | 9:19 PM

Called everything from "Generation Y" to "The Next Great Generation", Millennials are generally defined as those born between 1982 and 2004, ultimately getting their designation because they are coming of age at the start of the new millennium. They are "digital natives", having never known a world without personal tech....

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What India Can Teach Us About Running Multinational Companies

(0) Comments | Posted November 15, 2015 | 4:05 PM

Satya Nadella of Microsoft, Indra Nooyi of PepsiCo, Ajay Banga of MasterCard, and Shantanu Narayen of Adobe Systems.

These are all leaders of U.S. multinational companies worth several billion dollars. They come from a wide breadth of experience, education, and industrial focus, yet they have a singular commonality: they were...

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Rules Are Meant to Be Broken: The Future of Singapore

(0) Comments | Posted October 20, 2015 | 12:43 PM

Breaking down the blocks that built Singapore may be the only way to save it.

For years, Singapore's location in bustling Southeast Asia made it the perfect crossroads for trade; goods, services, and ideas were ripe for the picking, and Singapore selected the very best of all of them for...

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Building Cross-Cultural Bridges to Create Happiness

(1) Comments | Posted September 22, 2014 | 3:17 PM

As more and more emerging markets reach economic independence, millions of people are being pulled out of poverty. Access to clean, drinking water available on tap or toilets with secure sewage systems are positive steps that are easy to measure and quantify. Prosperity tends to make people happy, at least...

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The Global Mindset, the Esperanto of International Business?

(3) Comments | Posted May 28, 2013 | 8:54 AM

Yesterday, I taught a workshop on cultural intelligence to a group of consultants from all around the world. In my class was a lovely lady from Germany who told me that she wrote a book on the international language of business that would soon be translated into English. When I...

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This Is How They Hijacked My Country

(210) Comments | Posted February 4, 2013 | 6:23 PM

You may have seen it -- an email circulates and tells you Switzerland ranks No. 3 in the world when it comes to gun ownership. The email goes on to tell everyone that gun ownership is the reason Switzerland remains safe and stable. The email implies that without its guns,...

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Don't Pull the Plug Too Fast

(1) Comments | Posted December 20, 2012 | 12:52 PM

As the year draws to an end, I am contemplating the biggest obstacles my clients have had and the root cause of their failures in the international arena. Interestingly, several cases can be linked to the cultural misconception that time must be accounted for in a similar fashion internationally rather...

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Are We On the Right Track?

(0) Comments | Posted October 6, 2012 | 1:14 PM

The debate on foreign policy in the final presidential debate left me numb; the world is in full ebullition, but pertinent topics were unfortunately left off the table. President Obama, however, alluded at the fact that the United States is leading a coalition effort to provide economic stability to the...

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Searching For A Happy Medium

(0) Comments | Posted August 1, 2012 | 5:11 PM

For most entrepreneurs business is all about ebb and flow. As I look back and consider my consulting clients for the past six months, I realize that among the companies that seek out my expertise, social entrepreneurs are becoming more and more numerous. The differences between my corporate and my...

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Social Entrepreneurship Is Good Business

(3) Comments | Posted July 16, 2012 | 11:04 AM

By now we've all heard of global social entrepreneurship and how important it is for companies to do their shares to contribute to building a better world. By now we have also realized that too many companies have joined the social entrepreneurship platform to redeem a damaged image and prove...

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Be the Change!

(0) Comments | Posted July 2, 2012 | 11:23 AM

I had an incredible weekend last week. I wish I would have been able to write about it sooner, but it took me a full week to digest my experience. It was SO rich.

It all started with an invitation: "We have this Peace Conference happening in your...

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Bon Voyage!

(1) Comments | Posted June 21, 2012 | 5:08 PM

When I started lecturing on the science of managing across cultures at different universities, I began receiving phone calls and emails from students asking lots of different questions related to their potential future in international business. The question I receive the most often is: would you recommend that I enroll...

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Corruption, Democracy, and the Search for a Better World

(0) Comments | Posted May 8, 2012 | 4:38 PM

Wal-Mart is making the headlines with the FCPA corruption case it faces in Mexico. But anyone who has been on the ground trying to close business in countries such as Mexico, India, China, Russia, Venezuela, Nigeria and so forth knows corruption is a way of life.

Corruption is so...

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