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Verena von Pfetten

Verena von Pfetten

Posted: September 23, 2008 05:23 PM

Tan Is The New Tacky


I never thought I'd see the day when I'd be able to declare, "Tans are out!", mainly because I never thought I'd be the one declaring anything, but well, here goes nothing:

Tans Are Out!

Yes, you heard me. Tans have gone the way of shoulder pads, dark lip liner, and, more recently, Uggs.

Let's go with this Uggs thing. I think we can all agree that, yes, Uggs are out. But I think we can also all agree that that doesn't necessarily mean that people have stopped wearing them. There are still the die-hard, stalwart fans that will just not let go of their marshmallow shoes.

But Uggs, while comfortable, are utterly useless boots! (Just like tanning, but I'll get to that in a minute; Uggs rant coming up.) Seriously, don't tell me that you wear Uggs in the winter because they're so warm and cozy. Yes, they're warm and cozy, that is, until you wear them in anything over an inch of snow. And forget rain! What is it about Uggs that has girls wantonly traipsing through snow drifts as though suede and fleece are made of rubber? They're not waterproof! Even the smallest puddle leaves your (most likely) un-socked toes nestled in a cold and wet blanket of smelly sheepskin. And that's supposed to be cozy?!

(End Rant.)

Tans too, fake or not, are utterly useless. Gone are the arguments that a "base" tan stops you from burning, or that exposure to UVA/UVB rays is good for your health. Lies, all of them. So, then, what's the point of tanning?


Well, the point is: there is no point! And, Lord knows, the fashion world is backing me up. Let's be honest, the tan-demic is really fashion's fault: In the last five years we've seen a very bohemian / hippie / California-girl style reign supreme, and naturally (no pun intended), what goes better with boho than a faux glow (or Uggs, for that matter)? But its fashion backlash time, and boho is over, ladies. Victorian is in.

Gone are hippie skirts and beach-y waves. It's a new era, and Anna Wintour says bobs away! (Sorry. I couldn't help myself.) It's all about pencil skirts and structured, even corseted waists, gothic gloves and Dita von Teese! Pale is back, and I for one, couldn't be happier. No need to desperately slather yourself with self-tanner cream (that stuff just reeks of cancer) or feverishly brush your cheeks with bronzer. As constructed as our '08 clothing is, it's time for skin to go au naturale.

And this isn't just a fashion trend. Shades of tan (or the lack thereof) are the new class dividers. Classism exists, people, and we've got the tan lines to prove it. Remember way back when Queen Victoria was still around, and tans were the ultimate faux pas? A tan was a dead call-out that instead of lounging on sedans and munching on puff pastries, you'd been out working the fields all day, you pauper, you. The manor-born even went so far as to douse themselves in white powder and paint little blue veins on their foreheads to prove just how translucent they were.

So yeah, while I'm not advocating a return to the feudal system, I think we have to open our eyes to the fact that tans have once again become a sign of a lower class. The 80's are over, and the well-oiled tan has been relegated to Staten Island, while conversely, nothing says Upper East Side lady-who-lunches more than a smooth, white, and almost plasticine forehead. Now, that said, I've got nothing against Staten Island, nor do I have a particular affinity for UESiders, but considering that people in the US spent over 14 billion dollars on cosmetic surgery in 2006, it would seem that the over-arching trend in beauty is to look good. And to look good is to look younger. And I don't think I have to be a doctor to tell you that tanning ain't doing nothing for your complexion.

Beyond a sign of wealth, paleness is held in high regard within circles of the hipsterdom's intellectual elite. Have you ever seen a tanned hipster? I thought not. (And if your answer was yes, I'll bet you a million dollars that they just got back from writing grants in Burma, or something, so there. Point: Me.)

Say it with me, people: Tans are Tacky!

It feels wonderful! I'm no longer mocked for my "pastiness", chided for my "lack of color". Instead, I'm complimented! Told my skin looks like a Vermeer! (Or was it veneer...) I'm now described as glowing, not pallid, and asked what sunscreen and skin cream I use. I've got nary a line on my face and I'm now free to secretly eye the fissures that have started to rumple my friends' faces. Victory is mine.

So, I've declared it. You can argue with me, mock me to your friends, or stick your fingers in your ears and "lalala" yourself all the way to Jersey City, but I've said it on the Internet, and you've read it on the Internet, so therefore it's undeniably true: Tans Are Out. And just remember, you heard it here first, folks!

Editor's note: This was originally posted on January 8, 2008, but since we're heading back into pale season, it seemed time to re-run this tribute to pale people.

I never thought I'd see the day when I'd be able to declare, "Tans are out!", mainly because I never thought I'd be the one declaring anything, but well, here goes nothing: Tans Are Out! Yes, you ...
I never thought I'd see the day when I'd be able to declare, "Tans are out!", mainly because I never thought I'd be the one declaring anything, but well, here goes nothing: Tans Are Out! Yes, you ...
 
 
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03:35 PM on 01/14/2008
Yes, V, agreed: tans are stupid. Anyone who sports an 80s tan today looks ill-educated and is in serious denial about the possibility of being a melanoma-wracked leather suitcase in a few decades.

Btw, didn't that Ban de Soliel model die from cancer, or is that an urban myth?

Re: Uggs -- they are uggly and make you clop all over the place like a donkey when you wear them ... but they are still comfortable as hell and shamelessly I must admit: I own a pair.
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brooklyncitizen
Soror quaerens lucem
09:06 PM on 01/13/2008
THis reminds me of an incident a few years ago. A friend from a white blue-collar family was spending time with two other friends at their pool at their fancy Duchess County House upstate. It was sunny and the two hostesses decried getting too much sun becasue they didn't want to wind up looking like a laborer or a darkie (seriously)...this comment was followed by lots of giggles and other comments about skin color.
My friend though white was offended, and did not laugh recalling her own father who had sported a tan due to a life of manual labor.

The post may be intended as humorous but there is much truth to this notion of color. People the world over consider lighter better, even when it comes to shades of brown. Status quo.
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sparkandy
07:29 AM on 01/13/2008
drat! i'll never be cool again. i'm one of those blondes who only has to step outside and my skin gets brown and my hair gets paler. not to mention all the freckles. guess that's what i get for living in a place where you can do outdoor stuff all year. man, i really hate being lower class!
06:02 AM on 01/12/2008
Living in Hawaii has made me far more sun conscious... at about 18degrees above the equator the sun is far more intense....
I see a lot of tourists getting burned on their vacations and such... but it is clear to me that the trends of the past are disappearing as people get wise to what a tan is and how unhealthy they are.
Many of us, of the Asian and Caucasion persuasion, tend to pick up enough pigment to keep from burning but try to avoid focusing on sun bathing. Everyone wears hats and linen-sleeved coverups or shirts. Myself and many of my friends wear wetsuits when we are on the water. I freedive every day and it is far easier to wear a wetsuit than it is to worry about all the goo (that doesn't work exp against UVB) and the water pollution arising from dozens of gooped up bodies swimming in little bays.
In Hawaii the attitude that a well-tanned person is more attractive has gone the way of the dinosaur...a very dark tan is a bad thing and implies a lack of understanding about risks and hazards of tropical living.
12:18 AM on 01/12/2008
As a fellow pale NYC female I second that--tan is oh so tacky and oh so 1995. Thanks for once again saying it like it is V...makes up for all those who don't. PEACE!
09:24 PM on 01/10/2008
Mostly, I will just be glad to see the end of people who look like they od'd on cheetos, or oompa loompa ladies. Seriously. NO ONE LOOKS GOOD WITH A FAKE TAN. I don't care how much you spend on it, it looks cheap and trashy.
I am super pale and don't tan dark, but my mom has beautiful dark olive skin and looks wonderful with a bit of sun. I am sure verena meant this kind of "be true to one's skin tone", not "ugh, tan people are so siiiiiiiick". Get a grip, folks.
S A T I R E.
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01:47 AM on 01/10/2008
This article makes me want to go right out and solicit a tanning salon! Isn't this just another form of judging people by the color of their skin, since most of the hardest working people in the world are naturally "tan"; olive, cafe', and varying shades of brown, all the way to nubian black?The "pseudo culture" strikes again! We don't ever have to buy into fashion victim-hood. When will we learn to be ourselves, dress and tan (or not) whatever the way we want to and stop listening to the mysogynists/racists/classists who are running the fashion industry?
Just another reason why we have to have a real change in the global paradigm.
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cinemaven
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10:52 PM on 01/09/2008
My 17 yr. old niece has never had a tan (or burn) in her life and when she's 50, she'll have beautiful skin just as I do. I don't tan because it's impossible for me to tan. I'm freckled and I can only burn and peel. I spent my teen years jealous of my sis (niece's mom) because she always sported a tan and has continued to tan all year 'round. Although she's 2 years younger than I am, she looks about 10 years older. She's much more wrinkled than I am.

This is a "fad" who's time has come and everyone will be the better for it!!
03:18 PM on 01/09/2008
WOW. Rip my heart out and hand it to me. Pauper? Jersey? Low blows. But don't worry, I'll be rocking the tan - real, fake, and bronzed - all the way to the grave.
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Aaror
11:51 AM on 01/09/2008
Verena, you can laugh your way to the bank about your tanning friends. Look at your relatives, figure out which of your female cousins, sisters, etc are darker and which are lighter. Then figure out who married men who make more money. Statistically, you will find that the tanner the woman, the poorer the man. And it is not that her glow hurt his earnings, it is just that men who earn more want pale women, and only lower income men settle for tan women. So while all the tan women are saying you are wrong, let them, you can sweep up the good men while they are whining.
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WIpatriot
I've seen enough to make me Progressive
09:59 AM on 01/09/2008
ROFLMAO!

As someone who has perfected the technique of the "farmer's tan" year after year, it is quite obvious to me that pasty-looking people literally do not get out much.
09:20 AM on 01/09/2008
In southern Europe tans were never "in" as a tan meant you are poor and have to work outside. In northern Europe, like Germany, people go to sun-studios regularly and get their tan there. Of course it's no good for your skin. These days you see many 40 year old women who look like 60 with their wrinkled skin. Not very attractive. Mostly the same type of woman: blond, stupid and tanned.
09:03 AM on 01/09/2008
My husband and I have just returned from our belated honeymoon -the UK/Germany. I have to say that if it weren't so darn cold, I'd spend more time there as we fit right in with pasty skin and painfully straight hair!!

Our Adventures Without Tan Lines: http://ecstewart.blogspot.com
08:51 AM on 01/09/2008
I have to stand up for my Uggs. I bought 2 pairs when I moced from NYC to northern Ontario, and from the minute there's snow on the ground, my Uggs are all I wear, whether or not they're hideous. They DO keep my feet totally dry and snow-free regardless of the depth of snow I walk in, and my toes have never once been cold when clad in sheepskin, not even back when we used to have winter.

and crunchy tropical tans may be declared "out" for a season or 2, but black circles under the eyes and red, blotchy chins from too much pimple-picking in high-school will never look better than the golden glow from an afternoon of frolicking in the summer sun.
07:54 AM on 01/09/2008
someone asked me just today if i had come "straight from the snow" which is a weird comment but i figured it was because i am canadian, until he started laughing and said "yea, i can tell" - clarifying that he was referring to my paleness. its an awkward thing to point out, yet someone finds it necessary to point out to me, virtually every time i go somewhere warm, that i am PALE. so what is the appropriate response to that? mmm. yes. pale. how astute of you to notice. and there is always and air of superiority about the comment, like being tanned makes a person more intelligent/awesome/interesting. it also seems to insinuate that i am somehow less healthy and robust than the (always tanned) person making the comment. who knows, maybe i am. but it has nothing to do with being tanned or not tanned. i like my sunscreen. i like not being burnt. i (gasp) LIKE being pale. end of rant.