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Vicki Lins
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Vicki Lins, executive vice president & chief marketing officer, Clear Channel Outdoor.

Entries by Vicki Lins

Out-of-Home Media Augments Consumer Experience, Amplifies Brand Engagement

(0) Comments | Posted September 24, 2013 | 3:46 PM

Earlier this year, a Clear Channel Outdoor billboard in Peru produced drinking water from moisture in the atmosphere. In Times Square recently, a major adult beverage brand engaged consumers in an integrated social, mobile and out-of-home activation that increased the brand's Facebook likes 6,000 percent. And in an...

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