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Kanye West's and Jay-Z's "Black Excellence" Gap

Posted: 09/20/11 12:09 PM ET

Since the release of their collaborative album, Watch the Throne, Jay-Z and Kanye West have received some criticism for their ostentatious display of wealth at a time when most of the country is dealing with the hardships of a recession. Their showboating rhymes have inspired a discussion about the need for the millionaires to tuck their wealth, as well as an Otis-sampling response from hip-hop great Chuck D, in which he calls on his colleagues to "reflect the people better". Indeed, the album is laden with remarks about expensive cars, jets, vacations and the like; it's what Kanye aptly dubs "luxury rap." While this kind of braggadocio may seem particularly inappropriate during an epoch of economic hurt, I can accept it for what it is as far as pop music goes -- well-produced, self-aggrandizing rap about things most people can only enjoy vicariously. It's when the proponents of "luxury rap" try to posit their having and spending large amounts of money on superfluous things as something more, however, that I tap the brakes on the imaginary Maybach. What is this I hear about black excellence?

One of the tracks that gets cited as a pillar of "consciousness" on the album is "Murder to Excellence," a two-part number that segues from a lamentation on black-on-black murder into what Jay and 'Ye deem to be "a celebration of black excellence." The first half of the track is peppered with mentions of Black Power Movement orator and icon, Fred Hampton ("I arrived on the day Fred Hampton died / Uh, real n*ggas just multiply"), and 20-year-old Pace University student, Danroy Henry Jr., who, like Hampton, was shot and killed by police. Throughout this part of the track, Jay-Z and Kanye successfully conjure up the energy of protest, embodied by their straightforward lyrics, the staccato drumbeat and the a cappella vocals that dance over it. "Power to the people. When you see me, see you," Jay-Z proposes.

I was riding on a wave of pride -- in the rappers' boldness and the content of their message -- when I came to a disappointing halt in my enjoyment of the track.

"It's a celebration of black excellence. Black tie, black Maybachs," Jay-Z announces as the track swiftly shifts into a different rhythm. He then delivers a verse about what he introduces as "black excellence, opulence, decadence," with the inevitable line about his American Express black card. Kanye tags on some less boastful (and seemingly more thoughtful) bars, which include his customary momma-i-made-it affirmation of success by way of access: "In the past if you picture an event like a black tie / What's the last thing you expect to see? Black guys."

What started out as valiant social commentary has declined into a drab, somewhat sulky exaltation of "the new black elite."

Complete with Kanye signing off at the end of his verse ("black excellence, truly yours"), the latter half of the track finds the two rappers positioning themselves as representatives of black excellence -- positions they are worthy of, apparently, by virtue of their material wealth. This depiction of black excellence as a matter of entrance into the echelons of the super rich is divergent from, and discordant with, the tradition of black struggle that they reference on this track as well as elsewhere on the album: Malcolm X, Betty Shabazz, Corretta Scott and Martin Luther King Jr. dawn the chorus of the next song.

One of the principal themes of the black power tradition that Kanye and Jay-Z continually evoke is that of collective struggle. The figures they name, while not identical in their ideologies, did believe in international solidarity amongst oppressed communities, and in empowerment from the bottom-up. "Power to the people" was about the oppressed, the disenfranchised, the proletariat coming together to access their power. "The people" are common, and they are excellent, as individual activists, educators, intellectuals, and workers, and as an organized whole. How do the people fit into Jay's and Kanye's plutocratic vanguard?

With the talk of tuxes and sheepskin coats that plagues the supposedly "excellent" half of "Murder to Excellence," the track morphs into a claim on black excellence that is decidedly elitist, and frankly, incongruous with the philosophies of the movements and the thinkers that are celebrated elsewhere on the song and album. Whereas the track begins as a memorandum of black struggle, it ends in a conundrum. "Murder to Excellence" may sound like a tribute to black struggle, power, and excellence, but it is a departure from the true meaning of the rhetorical symbols it's couched in. By resting on the lavishness of their lifestyles to define their excellence, Kanye West and Jay-Z make it clear that it will depend on "the people," the over 94% of us who can't gloat over multimillion dollar assets, to "redefine black power" and name the future of black excellence.

 

Follow Victoria Coats on Twitter: www.twitter.com/djjalen

Since the release of their collaborative album, Watch the Throne, Jay-Z and Kanye West have received some criticism for their ostentatious display of wealth at a time when most of the country is deali...
Since the release of their collaborative album, Watch the Throne, Jay-Z and Kanye West have received some criticism for their ostentatious display of wealth at a time when most of the country is deali...
 
 
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01:32 PM on 09/29/2011
I enjoyed the analysis. However, I hear it much differently. There use of the rhetorical topics of struggle and excellence, ultimately rest on the irony of these topics in relation to them as artists and their imagined black audience. Hip-hop has always been about the struggle but can we talk about those who succeded via struggle?

Hip-hop is grounded in the concept of witnessing and testimony and Jay-Z and Kanye testifying the struggle without recognizing their personal wealth and elite access would be far more upsetting in my view.

The irony of course is that the rise of a black elite has occurred concomitant with the decline in many black communities. Kanye relates that hey you do see blacks at black tie affairs yet black men are still dropping like flies. Its the sad ironic truth of struggle and success that defines this post civil rights era. Despite their "elite status" they both note how they still are on the margins of that world. "See less blacks the higher I go, whats up to WIll what up to O, we gonna need a million more." In the end music does more than witness, it also offers aspiration that black excellence could be the audiences as well.

I am glad they didn't try to pull a too preachy song while being somewhat sincere about their positioniality. More importantly ostensible pro black hip-hop is a dinosaur in multicultural hip-hop blog world of today. good discussion nonetheless.
02:03 PM on 09/23/2011
I love the article, Victoria. It's clear that you have a firm grasp on everything at stake here.

And still ... I must play devil's advocate:
In the midst of what Jalen calls a ā€œdrab, somewhat sulky exaltation,ā€ I find something a little different. I find both inspiration and aspiration. I find hope. I find a celebration of self. And this matters. For poets are not the only ones who understand that most will not celebrate us until we’re dead.

For Jay and Kanye, ā€œhaving and spending large amounts of money on superfluous thingsā€ IS something ā€œmore?ā€

READ MORE HERE: http://www.kholioli.com/life-and-writing/things-hampton-taught-me-close-reading-jay-z-kanye-west-murder-to-excellence/
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michelleobamaok
Tampa Crookpalooza 2012!
12:53 PM on 09/23/2011
I wish those in power in white media would stop telling black people who and what is THEIR definition of excellence.

Most black people do not rate Jayz nor Kanye as being thus. They are simply entertainers. Not the worst, but also not the best.
05:22 PM on 09/22/2011
What's the problem with the song? Considering the many articles I've seen about black wealth decreasing so much, I would think people would be happy about Jay-Z and Kanye speaking on the lack of black people with wealth and saying "We gon' need a million more". It seems you weren't really listening.
01:32 PM on 09/29/2011
co-sign
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HUFFPOST SUPER USER
Knowledgeseeker
10:51 AM on 09/21/2011
how about been humble?
10:49 AM on 09/21/2011
Great criticism. We need more black voices and intellectuals speaking out on our other artists' direction.

Recently in Little Rock three teenagers robbed a church in a Black community, and I think the surrounding celebration of the uber-materialistic and "Trap or Die" culture might have something to do with it.

Those young men's decision to rob a place where their mother or aunts could be can't just spawn out of nothing. It takes years of listening to music glorifying those behaviors.

The Roots said it best in "In The Music" off the Game Theory album

I really like Kanye West....or I wanna like him. I think he knows that the lifestyle he lives is decadent and he kind of said something meaningful about it my dark twisted fantasy or whatever but it's time to switch the subject
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Knowledgeseeker
10:47 AM on 09/21/2011
interesting article and great writing
09:08 AM on 09/21/2011
I often get perplexed when people try to objectively define subjective words like 'excellence. What Kanye and Jay have come to define as excellence may be different than what you think excellence should be but that does not make it any less valid. I think the truly important thing that their song inspired was the dialogue and commentary that is taking place in this article and elsewhere on the web. The fact that you can even examine a mainstream rap song that mentions Fred Hampton is something that makes me happy being both a fan of history and rap music. I also think it is a compliment for Ye and Jay that people hold them to a much higher standard than lets say for arguments sake other so-called mainstream rappers (insert name here)...where is the pressure for them to be fully 'conscious'? After viewing the documentary associated with the album, I think they song and many others served the purpose that they both intended...to provoke discussion...to hate or love it...as long as we feel something for their music other than indifference, I'm pretty sure they will be happy.
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06:32 AM on 09/21/2011
Excellent essay. It's refreshing to see a critical perspective on what is often a closed system.
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anthonyNtx
live and let live
01:21 AM on 09/21/2011
Isn't that's what rap is today. Showing people what what they have, money, women, cars, ect. Telling everyone else their not nothing because they have nothing.
11:48 PM on 09/20/2011
Kanye knows black excellence about as well as Bob Geldof knows starvation.

I can't stand being preached at by greedy hypocrites.
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the grange gorman
Rachel Corrie is the greatest person since Lennon
09:17 AM on 09/21/2011
strange comparison

Kanye and Bob might both be confused and angry but how many lives has Kanye saved ?
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Gene Demby
Politics Editor, Huffington Post BlackVoices
10:12 PM on 09/20/2011
my experience was like yours: headphones turned up, noting to myself how out of place the first part of the song sounded on the rest of WTT, which is some straight 1980's Lifestyles-Of-The-Rich-And-Shameless ish. Then the second half kicked in. It's such a jarring thematic departure that it's amazing no one called them on it while they were recording. (Although I guess no studio jockey would be that bold to call out Ye and Hov on their booshee.)
05:31 PM on 09/20/2011
Was the purpose of the Civil Rights era for there to be continued "Black Struggle" or black empowerment, which includes economic empowerment? Rap is inherently braggadocious and when Jay and Kanye's lyrics are taken in historical hip hop context (i.e. the exaggerations of early hip hop pioneering emcees regarding the wealth they aspired to yet did not have) that is a type of "black excellence".

The definition of excellence is subjective. To one it may mean academic, to another material and yet all of these manifestations of excellence are spiritual in nature. Victoria's ideal and example of excellence may inspire a certain type of personality to better themselves while Jay and Kanye's ideal may inspire another type of personality that would not be in tune with Victoria's.

You speak of "Malcolm X, Betty Shabazz, Corretta Scott and Martin Luther King Jr". as if they were homogenous in their ideology regarding Civil Rights, when they too had quite opposing opinions on what route was the best for racial and economic equality.

The bottom line is that ALL prosper. On a Superbowl winning football team, linemen do the dirty work while quarterbacks and skills guys get the big plays and accolades, but at the end of the day, they ALL get a ring!

Cheers,

Julian Everly Shervington Wright
02:15 PM on 09/20/2011
Great article. I love Kanye because he talked a lot about the hypocrisies of the middle class. Sure he gloats a lot, but like Biggie.. once you have money you cant rap about being poor anymore. More than Kanye's message though, I like yours Victoria. Thanks for sharing!
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Ashiedu Nwadiei
01:23 PM on 09/20/2011
I never thought myself as anti-mainstream and I hate to say it, but I miss the broke Kanye. I didn't flip like this on Nas when he got money, because he talked about money and cars since Illmatic.