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Vivian Diller, Ph.D.

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The Beauty Paradox: When Feminism and Vanity Collide

Posted: 03/25/2011 10:20 am

In the weeks following International Women's Day, a great deal of discussion ensued about the ambivalent connection (or lack of one) that contemporary women have toward feminism. In a piece here entitled "Reclaiming Feminism," Annie Lennox wrote, "Many young women feel the label of 'feminist' is, at best, irrelevant to their lives and, at worst, a stigma to be avoided at all costs." While women of all ages support the notion of gender equality, what it means to identify with the feminist movement is much more complicated.

Surprisingly, a version of this ambivalence can be found among Baby Boomer women, many who proudly connect feminism to the accomplishments and freedoms they enjoy today. These women were the first generation to have helped engender, or at least have benefitted from, the glass ceilings broken by the likes of Betty Friedan and Gloria Steinem. And yet as Boomers, they are heading into the later chapters of longer lives --millions turning 65 this year -- only to find themselves fixated on a most "unfeminist" preoccupation -- their aging appearance. They wonder, "Why, after years of being focused on building careers and raising kids, are we now staring into our mirror like insecure adolescents, thinking 'uh-oh'?" These women -- brought up to care for their looks without caring too much -- now feel compelled to take sides on the issue -- to be true to feminism, or betray all that word stands for.

The impolitic truth is that a changing appearance throws even the most confident and resilient women off track. Wasn't 50 supposed to be the new 15 -- or at least the new 40? Weren't we promised opportunities for continued vitality, new beginnings and reinvention as long as we took care of "Our Bodies, Ourselves?" Why does remaining visible and vital seem attainable only if it includes a new face and a young body? The fact is, women are feeling quite conflicted about the choices that lay ahead, and in spite of all those promised midlife opportunities, our youth and beauty obsessed culture presents unexpected challenges.

Olivia Goldhill, writer for The Harvard Crimson, asks, "What Does Feminism Mean to You?" She says, "There are many reasons given for opposing feminism, the most common (and offensive) argument is that feminists are simply unattractive bra-burning zealots." Far from being focused on burning bras, Boomer women worry that no one would even notice if they wear one or not. The conflict is not about being associated with the clichéd perception of unshaven, aggressive women, but rather whether -- or how much -- to focus on the undeniable, unstoppable effects of physical maturation

"Be true to yourself and let your aging appearance take a back seat to what really matters." Isn't that what being a true feminist is about? The alternative? "Pay extra attention to your appearance as you age, maybe even take advantage of youth defying procedures, like botox or plastic surgery." Has that become the modern day mantra for women? When you reach 50 or 60, feminism can feel like a directive to let looks go, while caring about one's looks can feel narcissistic or anti-feminist -- a dilemma many Boomers were not prepared to face. I call this "The Beauty Paradox."

Message One: Your looks shouldn't matter. They are superficial. It's what is inside that counts. Stay true to your real self. Let your looks take their natural course as you age.

Message Two: Your looks should matter and they always will. Defy aging at whatever the cost, in any way you can, lest you become invisible. Oh, and be sure to make it look natural!

These contradictory messages create an internal conflict that I believe many women aren't even aware they are feeling. The first step is acknowledging the paradox exists so we can learn to navigate it and ask ourselves the tough questions: If we let our looks take their natural course, will we feel better? More loyal to our sisterhood? Beautiful on the inside? If we focus on our appearance and try to look our best as we age, have we given in? Betrayed our feminist beliefs? Lost sight of what is most important?

That this phase of life highlights our ambivalent connection to feminism needs more discussion. It's a topic Boomer women tend to avoid. (How many tell even their best friends about their botox injections? Do you know which of your peers have had breast augmentation, the most popular procedure among women today?) And yet ignoring this conflict buries complicated emotional issues, sometimes resulting in confusion and poor coping measures. One can't help wonder: Are the steep rise in plastic surgery and increases in midlife depression, alcoholism and eating disorders expressions of this internal dilemma? The Beauty Paradox needs to be brought into our awareness in order to be resolved. We all get older. Everyone's appearance changes. How we deal with that fact is a challenge that faces us all.

In the end, instead of feeling compelled to take sides, we can work toward finding a middle ground. Caring about one's appearance is far from being "anti-feminist," or narcissistic. In fact, it is a continuation of what feminism, in some ways, stands for: freedom of choice. Choosing to let our looks be one among other aspects of who we are as women is our right. The means we elect to care about ourselves, versus letting nature take its course, are personal choices. Feeling proud of who we are can include how much we have accomplished through the years, as well as how those years show on our faces. Both matter to women. And they matter especially as we age, whatever feminism means to you.

Tell me how you feel about your aging appearance? Do you relate to the Beauty Paradox?

***

Vivian Diller, Ph.D., is a psychologist in private practice in New York City. She has written articles on beauty, aging, media, models and dancers. She serves as a consultant to companies promoting health, beauty and cosmetic products. "Face It: What Women Really Feel As Their Looks Change" (2010), written with Jill Muir-Sukenick, Ph.D., and edited by Michele Willens, is a psychological guide to help women deal with the emotions brought on by their changing appearances.

For more information, please visit www.VivianDiller.com, friend me on Facebook (at http://www.facebook.com/Readfaceit) and continue the conversation on Twitter.

 
 
 

Follow Vivian Diller, Ph.D. on Twitter: www.twitter.com/DrVDiller

In the weeks following International Women's Day, a great deal of discussion ensued about the ambivalent connection (or lack of one) that contemporary women have toward feminism. In a piece here enti...
In the weeks following International Women's Day, a great deal of discussion ensued about the ambivalent connection (or lack of one) that contemporary women have toward feminism. In a piece here enti...
 
 
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08:36 AM on 05/11/2011
I, too, struggle with the fine line between feminism and my looks. I refuse to force myself into someone else's version of what is beautiful, but figuring out what that means can be very challenging. I wear just enough makeup to be able to glance into a mirror as I walk past and not think, "Wow, I look old today." And I color my hair to cover the gray just because gray hair makes me look faded and washed out, not because I'm trying to hang on to my youth. If gray hair didn't make me look like I'm fading into the scenery, I'd go for it. I'm more interested in looking as vibrant as I feel, rather than artificially young or beautiful.

But I'm also, sadly, aware of the fact that I am not considered attractive by the people who believe in botox and big boobs. Sad for them, mostly, that they're missing out on what's important in life--living each day to its fullest. But sad for me, too, because no one likes to be judged unfairly on their appearance.
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see-ellen2001
06:10 AM on 03/31/2011
If attending to ones looks becomes consuming or obsessive then there is a problem. I remember my mum obsessing over the weather all because of her salon hairdo. If getting lypo trumps basic necessity or overrides the needs of the family as a whole...whoa.
03:28 PM on 03/29/2011
There aren't 78 million people turning 65 this year. It's more like in the next 20 years.
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DrVivian
Clinical Psychologist and author of Face It
05:01 PM on 03/29/2011
You are absolutely correct. The first of a total of 78 million boomers have turned 65 in 2011. Appreciate the correction. Thanks.
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DrVivian
Clinical Psychologist and author of Face It
05:16 PM on 03/29/2011
I have made the change in the article. It's easy to make mistakes when you do your own fact checking! Thanks again.
10:56 AM on 03/29/2011
I do what I want. I learned that at an early age, if I'm not happy then who cares!
If I want to wear makeup today I will, if don't tomorrow I won't. Women spend way to much time worrying about what other people say,think, feel about them and I just don't have that kind of energy.

Just be you. Botox or no botox, Own It!
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LastAngryWoman
waiting for godot
06:45 AM on 03/28/2011
Great article!

At fifty, I self-identify with Gen-X. I was raised by a working mother who, if asked, would call herself a feminist. Yet I still have a hard time letting go of something she said to me when I was a young teen.

"You are a pretty girl, but you need to wear makeup."

Now, my granddaughter is about to appear.

I know I will be very conscious of the messages I give her. About my own aging...about looks in general...and actually...I don't think I'm going to say to her a lot..."Oh aren't you a pretty girl". Kind, smart, funny, loving, caring, thoughtful...those messages are better than 'pretty'.

I would love for her to live in a world wherein, when she's say, twenty, she'll get up in the morning for her work...brush her hair...put on a great outfit...and that's it...her face will require the same attention as a man would give his. Because the face she has is just fine.

Twenty years. In twenty years, do you think we will have put the beauty thing into perspective?
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DrVivian
Clinical Psychologist and author of Face It
05:41 PM on 03/28/2011
Interesting perspective. I hope we can leave our grandchildren's generation with less confusion about what it means to look and feel great at any age.
06:47 PM on 03/28/2011
Make-up can help protect your skin. Every time I get in a situation where I go without make-up a lot, my skin really ages. Sunscreen and/or moisturizer won't protect your skin like a good make-up base. And the good ones are impossible to notice. I don't wear a lot of make-up, but I do think it's good to wear some. What I ignore is my hair. Some people spend hours on their hair every morning.
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DrVivian
Clinical Psychologist and author of Face It
08:49 AM on 03/29/2011
Freedom to chose is what makes caring about our looks an expression of feminism, right?
01:45 PM on 03/27/2011
Great article I relate to it on so many levels. I am a baby boomer & having grown up with red hair & freckles those questions of beauty & attractiveness were raised & tested early on. Very much a feminist sadly I have had to find my own way through a minefield of feminist positions only as you say to be confronted by another 'truth' that of aging. Now though what I see when I look in the mirror is not the 'me' that really exists its only a dare I say it dying home that has served me so well. I wish I had come to respect the attractiveness within years ago. Of course I will still wear lipstic, colour my hair but I will allow the inner me to outshine its aging frame. Thank you for a great article.
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DrVivian
Clinical Psychologist and author of Face It
05:53 PM on 03/27/2011
You remind me, that I have written a piece about 'beauty' versus 'attractiveness.' It's an important distinction and hopefully will help the next generation be less victimized by our 'beauty' culture. Thanks for your comment!
09:05 AM on 03/27/2011
Aging entails learning the acceptance of losses: loss of looks, loss of mental acuity, loss of youth itself. That is what I have been told all my life. I accept that I no longer have the lithe body of my twenties. I accept that I have lines on my face, that I have to think a few seconds to regain the word I want, and that fewer men turn their heads as I pass them on the street. I was shocked the other day when a man did turn his head to look and I realized he had to be in his 60s. It was a huge moment of recognition for me that I am close to his age. I smiled at him and kept walking, but it was not a flirtatious smile. It was more a rueful smile. I get it. I am aging. On the other hand, I will be 59 when I enter Smith College in the fall, and I will be on a journey that I might not have appreciated so much when I was 18.

For me, personally, feminism is realizing potential I never even knew I had. I keep myself fit and trim, but it is not the "fit and trim" my body exhibited in my youth. I use cosmetics, but they are more subdued. I do not use procedures to stay young-looking; looks will always be ephemeral, no matter what you do. What my college education affords me will be mine forever.
06:51 PM on 03/28/2011
"Aging entails learning the acceptance of losses: loss of looks, loss of mental acuity, loss of youth itself."

I know!!! I don't have wrinkles really. But my eyesight is going. My hearing is going. I don't even want to wear glasses, but it is getting hard for me to read anything.
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DrVivian
Clinical Psychologist and author of Face It
08:53 AM on 03/29/2011
Yes, accepting physical losses is part of the aging experience for us all. If we try to hold onto our youthful looks, I actually think that makes us feel less attractive. But, we don't have to lose our convictions, including our feminist beliefs. On the contrary, we can foster them in our daughters and granddaughters increasingly with age!
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gypsynomad
I dwell in possibility.
08:09 AM on 03/27/2011
I believe looks matter to a certain extend like taking good care of oneself , I have seen women in their seventies or even eighties outside makes my head turn. Well dressed, bright eyes with a smile in their faces. None looked like they gotten any cosmetic work done to themselves. All the symptoms you described as one ages comes from chronic lonliness, that`s the society we live in. For myself, yes I pay attention to my looks try to make sure I look decent enough but thoughts have not crossed my mind to take drastic measures to look youthful. Als, as one ages less is more in terms of cosmetics, layers of makeup doesn`t help much it only makes one look overly done. The cosmetic procedures only remove wrinkles that`s all, it doesn`t really make on look much younger.
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12:45 PM on 03/27/2011
Hi gypsy. Hope all is well. Gettin' used to "stuff" here. Will be in and out.
((hugs)).
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gypsynomad
I dwell in possibility.
04:10 PM on 03/27/2011
Now I see you, best of luck...always to the new world. XO
10:53 PM on 03/26/2011
I'm not sure how much merit there really is to this article. Most women, whether Baby Boomers or not, naturally want to look good. It has nothing to do with being feminist or non-feminist. As a matter of a fact, one typically finds women looking at other women to compare looks, without even noticing what men think. I really don't believe that when Baby Boomer women look in the mirror, the first thought that comes to mind is whether they should comb their hair or not because of feminism. I think it's pretty safe to say most Baby Boomer women do care how they look, and Erin Stafford, a famous celebrity image consultant confirms that in this article, http://www.afterfiftyliving.com/lifestyle/beautyfashion/Going_Gray_-_The_Sexy_Way/.
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Amy Fleischer
10:07 PM on 03/26/2011
I guess my view of feminism would be to love and appreciate myself for everything my mother and grandmother have given and taught me.

And as far as worrying about my physical beauty as I age, I hope I bigger things to worry about when I am older than they way my reflection looks in the mirror.
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DrVivian
Clinical Psychologist and author of Face It
07:38 AM on 03/27/2011
I think we can care about both the bigger things and how our reflection looks, at any age. Or at least not judge those who chose to focus on either, right? That's what feminism to me is really about. Thanks for your commnet.
09:08 PM on 03/26/2011
"Personal choices" engendered by intense societal pressures to look youthful are not, in fact, personal choices. When are we finally going to figure this out?
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DrVivian
Clinical Psychologist and author of Face It
07:42 AM on 03/27/2011
Well, I see those societal pressures as my challenge to change, being a psychologist, former model/ballet dancer who now works to get my message out to those who have the power to alter our culture; advertising agencies, plastic surgeons and women themselves. These pressures wont free women to have choices unless we join together to press for change.
08:56 PM on 03/26/2011
While I can't imagine spending the money on botox or plastic surgery, I am finding myself contemplating buying mineral makeup. I haven't used a bit of cosmetic makeup for 40 years, but now the thought of camouflage is beginning to sound appealing....
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LifeChangeStartsNow
I am love, discernment, confident, resourceful, as
08:07 PM on 03/26/2011
Aging is only a battle if you believe it is. To combat this get an excellent psychotherapist and have weekly sessions. Failing that get real friends who talk truth. Exercise, massage, learn to play, meditate, listen to your heart, do something for others. Same old, same old will kill ya!

In my 30s I used to say "I'm not a feminist" (with very strong opinions) but I didn't know what it meant. However, I grew up & I recognise & embrace the pain & heartache these women endured for us to enjoy today. I am woman, Don't need a label.

My 50s snuck up on me. Physically, my large breasts now look like deflated balloons, my butt & legs jiggle after one year absence from the gym, my biceps softened, triceps melted & hot flashes and bloating accosted me!

My mind is sharp & I want something more, new, engaging, original & stimulating. This is the time to create a new life.

I always want to look great dressed & naked. I flirted with getting my breasts done but hormones plumped them up nicely. Eating well, sleeping more, removing stress, having fun, doing more makes you be more.

I know when I'm clear, I feel great and the mirror tells me I look fab. When I don't, I know it's emotional. So what if I think "I wish my legs and butt were firmer" without a surgeon's knife, I can live with that.

Feeling good in your skin makes woman
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DrVivian
Clinical Psychologist and author of Face It
07:43 AM on 03/27/2011
LifeChangeStartsNow -I always enjoy your thoughtful comments. Thanks.
07:15 PM on 03/26/2011
"The means we elect to care about ourselves, versus letting nature take its course, are personal choices."

Who said the two are mutually exclusive?

Also, and I don't mean to offend anyone involved in specific organitzations, but there is currently no "mass movement". Many women felt alienated by extremist factions, (recall those who referred to women with children as "breeders" and those who criticized Gloria Steinem for marrying a man).
Considering the current conservative misogynist congressional assault on women, I would be happy to see, and take part in a movement to defend the rights and dignity of ALL women.

Aging has its good points and its bad points. Phoney posturing to deny or falsely glorify the bad points of aging kind of misses the point. Do mature women really need to be told who their role models should be? How they should age? I prefer to think growth and maturity brings with it an increased ability to live with ambiguity. This requires acceptance, effort, strength and grace, and I admire this quality in any woman this self-posessed, no matter her sexual preference, or choice of grooming habits.
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DrVivian
Clinical Psychologist and author of Face It
09:44 PM on 03/26/2011
"Phony posturing to deny or falsely glorify the bad points of aging kind of misses the point."

There's a new book by Susan Jacoby, called "Never Say Die" where she describes attempts to glorify aging at cultural manipulation. You might find it interesting. I like your idea of aging being the "ability to live with ambiguity." Interesting comment.
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Susan Shaffer
watching you...
05:06 PM on 03/26/2011
there comes a time in a woman's life when she realises that she is no longer turning heads
when to be equal to a man she would offer to buy a man a drink, only to have that offer rejected
how the woman handles that turning point defines who she is
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sweetgreensnowpea
alien researcher with a notepad
06:03 PM on 03/26/2011
there is a point were you come to that you realize you are a being on this earth. it has nothing to do with rejection, or buying anyone's favor with a drink
there are numerous "defining" moments in most peoples lives.
ypu already know who you are.
05:59 PM on 03/29/2011
Fantastic reply. Also don't forget women who are queer and those not interested in romantic relationships! Susan's comment suggests that rejection from a man based on one's physical appearance is the worst thing that could happen to a woman- wow, it's definitely not. I've never been partial to the attraction of random strangers, and I know that I'm not the only one.