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Viviana Hurtado
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Viviana Hurtado, Ph.D. is considered one of the most influential Latinas in media.

A veteran journalist, audiences will recognize her from ABC News and NPR. She also serves as the host of Hispanic Business Today: American Success Stories, a news magazine show nationally syndicated on NBC.

Viviana is the founding editor of the award-winning website The Wise Latina Club, where she analyzes trends and current events in news and feature pieces. She is an authority on the Latino demographic growth, its impact on politics and business, this group's $1 trillion dollar buying power, the social environment of increasingly diverse workplaces, and women’s empowerment.

Hurtado's insight is frequently sought out by corporate clients, non-profits, political campaigns, and media. She has been quoted in Time Magazine, Rolling Stone and has appeared on several expert roundtables including Univision’s Al Punto con Jorge Ramos and Fox News Channel’s The O’Reilly Factor.

A voice of the modern Latina, Viviana is an authoritative yet inspirational keynote speaker on the Hispanic market, women, and new journalism at schools, non-profit organizations, corporations, and the White House.

A San Francisco, California native, Viviana is the proud daughter of Colombian immigrants. She holds a doctorate from Yale University, a master's from Stanford University, and a bachelor’s from the University of California at Berkeley. She lives in Washington, DC.

Connect with Viviana on Facebook, Twitter, and Google+.

Entries by Viviana Hurtado

The Washington Post Buy: Why We Need Jeff Bezos to Save Journalism

(0) Comments | Posted August 8, 2013 | 3:17 PM

The Washington Post isn't alone in needing Amazon founder Jeff Bezos.

So does the industry and craft of journalism.

So do we.

Journalism, as opposed to the broader media, revitalizes democracy because of its mission to inform citizens. Unfortunately, that doesn't happen as much as it did in the Golden...

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Immigration Bill: My Story, Their Story, Our Story

(4) Comments | Posted July 1, 2013 | 1:51 PM

The U.S. Senate returned to work left unfinished in 2007, passing an immigration bill that heads to the House where opposition is formidable. Looking past his colleagues to potential 2016 voters, Senator Marco Rubio pulled on heartstrings when he stated that "their" story -- that of the immigrants...

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Who the Supreme Court Protects with the Voting Rights Decisions

(6) Comments | Posted June 19, 2013 | 5:02 PM

This was first published in The Wise Latina Club.

Before November's election, I travelled the country, in part with the non-partisan voter mobilization non-profit Project Vote, meeting Latino voters, including Hispanic evangelicals in a West Cleveland neighborhood that doesn't normally see outsiders unless a crime has...

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Latino IQ Quiz: Does the GOP Hate Hispanics? a) Yes b) No c) Maybe d) Can You Repeat?

(8) Comments | Posted May 13, 2013 | 9:45 PM

This post was first published in The Wise Latina Club.

This rhetorical question has a clear answer in my head -- no. But the rhetoric during last year's Republican primaries and the election, as well as Congress' current immigration bill debate, is sending a message to Latinos that...

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Republican Reformation: GOP Out, In, or No-reach?

(5) Comments | Posted May 2, 2013 | 6:53 PM

Via tweets, emails, Republican friends, or smoke signals, I am getting the message that the GOP is more inclusive, indeed it is a new day.

Why? In November of 2012, Republicans lost the White House largely because they lost Latinos and single women voters who rejected its exclusive ideology promoted...

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Immigration Bill: How to Make the Bad, Good

(13) Comments | Posted April 19, 2013 | 1:14 PM

This post first appeared in The Wise Latina Club and Latina Magazine.

The 844 page long "Border Security, Economic Opportunity, and Immigration Modernization Act" unveiled by the Senate so-called Gang of Eight is at best "C" level work.

Click here to read the bill...

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Boston Bombings: How to Conquer Fear

(5) Comments | Posted April 19, 2013 | 9:10 AM

This post was first published in The Wise Latina Club.

I had no reason to be anxious on April 15th. My taxes were taken care of by my papis' longtime accountant Mr. Patel. The Twitter party I was organizing for Latinas for Latino Literature with Pulitzer...

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Citizenship: Blessing or Birthright?

(5) Comments | Posted March 16, 2013 | 4:06 PM

In Washington it's hard to see the comprehensive immigration reform forest when critics and supporters alike are laser-focused on the proverbial tree. But then you speak with, let's call him "Real Person," like I did when I was at the Apple Store editing a video for the New...

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Article of Faith

(0) Comments | Posted March 14, 2013 | 4:26 PM

After the pomp and circumstance surrounding the election of the first Latino Pope, one Catholic woman's personal reflection on her crisis of faith and the elusive promise of reconciliation. First published in The Wise Latina Club.

"We would be honored if you would be Baby L's godmother,"...

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The Feminine Mystique of Beyoncé

(28) Comments | Posted February 25, 2013 | 2:05 PM

Fifty years ago, Betty Friedan published the critically-acclaimed, ground-breaking book, The Feminine Mystique. The "mother" of the second wave of American feminism sought the answer to the question:

Why are women unhappy?

Friedan did not cast that wide a net: she referred to privileged white women with a husband, kids...

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Immigration Proposals: Promises, Possibilities and Pitfalls

(1) Comments | Posted February 5, 2013 | 2:54 PM

Nearly seven years ago, I covered the big immigration rallies of 2006 as a local reporter in Providence, Rhode Island. In solidarity, millions around the nation marched in support of overhauling the immigration system to incorporate those who for various reason were here in violation of our laws.

What surprised...

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Election 2012 Goes To Los Perros

(7) Comments | Posted March 14, 2012 | 10:29 AM

Originally published in The Wise Latina Club.

For you conspiracy theorists who think Gail Collins must secretly be on the Obama 2012 payroll, this story may prove you right.

It's not just that the New York Times biting columnist has almost single-handedly kept the story alive of Romney...

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President Obama's MIA Campaign Latino Playlist

(1) Comments | Posted February 13, 2012 | 2:06 PM

First published in The Wise Latina Club:

Jaimecito Messina, you mean to tell me that at campaign headquarters, there isn't one Latino lackey who could have added some sabor to the campaign playlist leaked Thursday by Político's stealth journo Mike Allen? This oversight could cost the Prez some...

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Thanksgiving Made Happier with Pumpkin Flan

(7) Comments | Posted November 24, 2011 | 9:27 AM

Show up with this flan for Thanksgiving dinner and you will be worshiped and gloried.

Imagine if a pumpkin pie and flan got together and had a baby.


My Basic Cheater's...

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The Gran Desencanto

(72) Comments | Posted September 28, 2011 | 7:23 AM

"Yes We Can" is one of the most powerful messages in modern U.S. politics, at once encompassing the possibility to better our social contract through "change" and realize the American Dream.

It is simple, participatory, and ambitious. Unlike the rallying cry of Cesar Chavez's ¡Sí se puede!--Yes It Can Be...

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The Day Everything Changed

(8) Comments | Posted September 11, 2011 | 9:08 AM

Days before the ten year anniversary of the September 11 terrorist attacks, I walked through airport security at Miami International.

Instinctively, I kicked off my strappy sandals. I furiously stuffed 6 ounce bottles of beauty lotions and potions into a bursting ziplock sandwich bag. A couple more seconds and I...

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Open Letter to Barack Obama: Mr. President, Three Plays to Score a Jobs Golazo

(0) Comments | Posted September 8, 2011 | 7:26 AM

Dear Mr. President,

Thursday night's "jobs" speech is one of your most important: you must convince anxious and increasingly skeptical Americans that your plan will create employment and stimulate the flatlining economy toward recovery--and away from recession. Failing to do so, combined with a continuing weak economy, could cost you...

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Why This "Colombiana" Is Going to Watch Colombiana

(12) Comments | Posted August 26, 2011 | 6:59 AM

"Never forget where you came from" repeats throughout the trailer of Colombiana, the action-packed movie where hero Cataleya -- played by Zoe Saldana -- avenges her parents' murder.

Women are equal parts seething at one more hyper-sexualized and violent Hollywood exploitation of our gender and cheering that Cataleya rocks...

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Anatomy of an Immigration Debate: Watch Your Mouth, Watch Your Step

(152) Comments | Posted August 24, 2011 | 6:47 AM

The White House is scrambling to fix its mensaje and timing problem with Latino voters as demonstrated Thursday by a significant immigration policy change. Homeland Security Secretary Janet Napolitano announced that approximately 300,000 undocumented immigrants facing deportation will have their cases individually reviewed, and if classified "low priority" can apply...

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Our America

(0) Comments | Posted August 10, 2011 | 10:50 PM

Before Hugo Chavez or Fidel Castro promoted an ideologically driven Pan-Americanism, Cuban Independence-era philosopher José Martí dreamed of a united Latin America, an idea that was pulsating among the intellectual class from Mexico to Chile. Nuestra América -- the dream of one continent, one people, one identity -- was principled...

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