Wagner James Au has written about high-tech culture for more than ten years, and has been, at various times, a metaverse consultant, a game developer, a screenwriter, and most pertinent, a white-suited avatar named "Hamlet Au," the first embedded journalist in Second Life, beginning in 2003—a role he still plays on his blog, New World Notes (nwn.blogs.com), and his new book from HarperCollins, The
Making of Second Life.  He also covers online worlds and Internet video for href="http://gigaom.com/author/wjamesau/">GigaOM.com. Author avatar portrait by Aimee Weber Studios.

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