Wayne E. Pollard
Wayne E. Pollard
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Wayne E. Pollard is the author of Minds Before Market Share: The Art of Public Relations and president of Hunter-Pollard, a management consulting firm. A ghostwriter and freelance writer, his work has appeared in publications such as The New York Times, The Village Voice, PR Week, Media (Asia's number one media, advertising, and marketing publication), Chief Marketing Officer, Chief Marketer, Bulldog Reporter, BtoB: The Magazine for Marketing Strategists, Life Insurance Selling, Senior Market Advisor, Writer's Digest, Writer's Digest Guide to Writing Nonfiction, Chief Information Officer, Chief Information Officer-Asia, Computerworld Australia, Darwin, Inside Direct Mail, The Deal, Wall Street & Technology, Financial Executive, American Banker, FedTech, Wireless Week, Wireless Business & Technology, and NJBIZ. Pollard wrote for two Gannett-owned newspapers: the Daily Record and the Asbury Park Press, where he wrote for the Sunday "Business" section. He has been interviewed in leading publications ranging from The Boston Globe to USA Today and has been a guest on programs such as CNBC TV's Power Lunch.

Blog Entries by Wayne E. Pollard

The White House?

Posted May 7, 2008 | 22:42:17 (EST)

The British have Buckingham Palace. The French have Élysée Palace. Americans, we have... The White House? The WHITE House. The White HOUSE.

Whereas "Buckingham Palace" and "Élysée Palace" sound majestic, we must admit that "The White House" sounds like something out of a children's book:

This is Jane.
...

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A Scarcity of Fools

Posted April 17, 2008 | 04:05:10 (EST)

I recently read an article on The Huffington Post ("Web Start-Ups Strapped for Cash") that talked about how more web start-ups are having a hard time getting capital from investors. It seems as though, because of the credit crisis, investors are more cautious with their cash. And they are...

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Forget Bear Stearns -- Bail Out the Girl Scouts

Posted March 19, 2008 | 16:56:10 (EST)

There are very few things now that I look forward to with the same zeal that I had as a kid. Christmas has lost its magic ever since the year my older brother made me aware that there was no Santa Claus by showing me where my parents hid our...

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Trading Down to McDonald's? McNot!

Posted March 13, 2008 | 18:27:19 (EST)

An article in today's Reuters ("In a weak economy, Americans swap steak for chicken") said that coffee sales are "soaring at McDonald's, while high priced Starbucks slows." The author of the piece gives this as an example of what retail sector analysts call "trading down," a term used...
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