07/08/2010 05:25 pm ET | Updated May 25, 2011

To the Tune of Saving Animals: New Ad with Sheryl Crow

You already like her music, and now you'll like her cause.

This week we were so excited to launch a new T.V. ad featuring Sheryl Crow with her rescued horses and dogs, speaking about The Humane Society of the United States' work confronting animal cruelty and asking people to get involved. Sheryl's clearly passionate about protecting animals, as you'll see in this behind the scenes video from the day we shot the ad.

If you haven't already seen the new ad, be sure to watch it now and then share it with your friends and family. And if you're able, please consider becoming a Humane Hero with a monthly donation -- as a thank you from Sheryl, you'll receive a free download of her new song, "Our Love is Fading," from her upcoming album due out July 20.

As Crow says at the close of the ad, "Now it's your turn to save a life and give hope and love."

This post originally appeared on Pacelle's blog, A Humane Nation.