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Wendell Potter

Wendell Potter

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Insurers' Cynical Calculations on the Cost of Doing Business

Posted: 03/31/11 09:19 AM ET

Since you likely don't pay as much attention to the behavior of insurance companies as I do, you probably are not aware that CIGNA, my last employer, was fined $600,000 by the North Carolina Department of Insurance earlier this week for, among other things, not charging its customers correctly.

In addition to the fine CIGNA has been ordered to pay, the company will have to shell out several hundred thousand dollars in refunds to North Carolina employers whom regulators say were charged too much over a three-year period.

It was the second largest fine ever levied by the state's regulators, the largest being a $1.8 million fine in 2003 against Blue Cross Blue Shield of North Carolina for underpaying claims for emergency care. The news about the CIGNA fine was picked up by a few media outlets in the state, but not many. And it got almost no press coverage outside of the state.

That didn't surprise me. Having served as head of PR for two of the country's largest health insurers -- CIGNA and Humana -- I know from personal experience that such fines are not widely considered newsworthy.

Insurers know this, and so, annoying as being charged with breaking the law might be, they largely shrug off the fines and the threat of a day's worth of bad publicity that occasionally accompany them. They are perfectly willing to risk being caught because they long ago realized that the fines are never severe enough to make them radically change the way they do business. Such a change would involve dealing more honestly with both their customers and the doctors who provide care to the people they insure.

Insurers know too that most state regulatory agencies are not sufficiently resourced to effectively monitor their behavior, although the main responsibility of state insurance departments is actually to protect the interests of consumers against predatory practices. Because of this often-inadequate oversight, insurers realize that the chances of getting caught are, in many states, pretty slim. And they consider the infrequent and inconsequential fines they have to pay when they do get caught just another cost of doing business. Considering that the five largest health insurers made a combined $11.7 billion in profits last year, the fines are little more than chump change.

When I learned about the most recent fine against CIGNA, I decided to do a search of other recent actions against insurers by various state regulatory agencies -- actions you probably haven't heard about. Here's a sampling from just the last six months:

  • Horizon Blue Cross Blue Shield of New Jersey was fined500,000 and ordered to pay8 million to doctors and other providers for taking too long to pay claims
  • Humana was fined100,000 for "numerous deficiencies and violations" in its business practices in Kentucky, particularly in the way it deals with doctors and chiropractors
  • Aetna, Anthem Blue Cross of California, Blue Shield of California, CIGNA, Health Net, Kaiser Permanente and UnitedHealthcare were collectively fined nearly5 million for late or inaccurate payment of claims to doctors and hospitals
  • Health Net was fined375,000 by the Connecticut Department of Insurance "for failing to safeguard personal information" of policyholders
  • Aetna was fined850,000 and UnitedHealth was fined1.9 million by New York regulators for not providing policyholders with required information and for not paying claims in a timely manner
  • UnitedHealth was assessed nearly10 million in fines in California for paying claims incorrectly, losing documents and medical records, failing to respond to member appeals in a timely manner and failing to resolve disputes with providers


These are the cases that were reported by at least one news outlet. If I had gone further back in time and gone directly to state insurance departments rather than relying on news reports, I would have found many, many more.

And of course, these are just violations that regulators caught. Many states are so inadequately resourced that insurers' misdeeds frequently go unnoticed, and many states have comparatively few regulations on the books to protect consumers in the first place.

I mention this for two reasons. One is that insurers frequently complain that they are over-regulated, that as a consequence of having to comply with various state regulations designed to protect us, they have to charge us all more in premiums. The other reason is that one of the health care reform ideas favored by many Republicans -- allowing insurers to sell their products across state lines -- would make matters much worse for most consumers and health care providers.

Here's why: if insurers were allowed to do what the GOP proposes, they would set up operations in the states that have the fewest regulations and consumer protections and the flimsiest history of fining insurers for violating what scant regulations are on the books. It would encourage what consumer advocates call a "race to the bottom."

Regulators in the states that do pay attention to problems like insufficient claims payments or ignoring appeals for denial of care would have no jurisdiction over the plans sold in other states. The threat of fines and bad publicity insurers now face for violating regulations would essentially be a thing of the past. Yes, premiums might go down for a while, but bad behavior on the part of insurers -- and the deadly consequences of that bad behavior -- undoubtedly would go up.

So the next time you hear a politician say that reducing regulations and allowing the sale of health insurance across state lines would go a long way toward controlling health care costs, think of the real cost of such a solution. It's no wonder that most state insurance commissioners think it is a lousy idea.

(This was also published by the Center for Public Integrity at publicintegrity.org.)

 
 
 

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shessomoney
Liberal Elite-Made In U.S.A.
10:45 AM on 04/03/2011
Read between the lines when you hear the GOP talk about "job creators:. They mean more profits for corporations and less for the American people.
10:02 AM on 04/01/2011
Certainly if you want to sue the insurance company for not abiding by the rules under HCR you would could possibly end up half the country away from the jurisdictional courthouse.
06:53 PM on 03/31/2011
Thanks Mr. Potter for highlighting the consequences of such a move. Good info.
HUFFPOST SUPER USER
mudman
05:27 PM on 03/31/2011
gop always cites competition as the driving force for innovation. Leaving aside the lack of competition in most markets, what innovations that benefit the health of society have ever come from the insurance industry?

Do people even realize what service is being sold and labeled as health insurance? Health insurance is the mechanism by which health care is rationed. Yes, RATIONED. The only innovations that come out of the insurance industry are byzantine ways to limit care.
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lynterv
Been there, have the t-shirt.
06:22 PM on 04/01/2011
We ought to call it what it really is: denial care. No matter what the diagnosis: delay, demand further tests (at insured's expense), make second or third opinions necessary. Demand step treatment programs before approving anything really expensive and then wait until the next year rolls around before approving a course of treatment. Of course if its expensive, a patient won't have insurance in the coming year because the company will drop them or make the cost unaffordable. And Americans readily accept this horse puckey..
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nofriendofrepublicans
Mother friendly.
05:05 PM on 03/31/2011
Corporations have the right of free speech, they should suffer the right of going to jail. Let's start with the CEO & CFO & work our way down.
02:50 PM on 03/31/2011
"annoying as being charged with breaking the law might be, they [insurers] largely shrug off the fines and the threat of a day's worth of bad publicity that occasionally accompany them. They are perfectly willing to risk being caught because they long ago realized that the fines are never severe enough to make them radically change the way they do business."

This sounds a lot like the attitude that most people have towards parking and driving tickets.
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chriss0114
the meanderings of a madman
01:54 PM on 03/31/2011
they already "sell across state lines" in that the companies are national or international and are only required to open up a shop in the state in which they sell so the policies in that state can be enforced/regulated by the state government -- I don't think the Nevada government would say I had standing to bring a claim and that government couldn't care less about someone in CT

I always tell Repubs that try this argument on me that, for instance, BCBS (Wellpoint) is in every state
01:21 PM on 03/31/2011
One benefit of being able to buy insurance where you want to is that many states have been heavily lobbied by medical providers to mandate including coverage for their particular practices. This means we only have access to plans that in many cases cover things we don't want or need. Being able to limit purchases to what we want would save us considerable amounts and improve the coverage we need.
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tacevad
American SS Card Carrying Socialist
10:14 AM on 03/31/2011
since money is their God it is time to increase the fines to fit the crimes. I wonder how many would risk breaking regulations if the fine equaled say a years profit? Corporate America needs a deterrent to greed not an incentive for more greed.
11:45 AM on 03/31/2011
I agree and I would add another deterrent -- indict insurance company officials for manslaughter if their denials of coverage lead to a client's death.
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blueken
Finger Picking blues man
10:09 AM on 03/31/2011
"if insurers were allowed to do what the GOP proposes, they would set up operations in the states that have the fewest regulations and consumer protections and the flimsiest history of fining insurers for violating what scant regulations are on the books" A perfect example of this is the credit car business. Look where all the credit card companies have their corporate offices. The states with the least protections for consumers. You want your health care insurance company to be as ruthless and predatory as your credit card company? I don't.