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Wendell Potter

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Spin and Deception in the D.C. Subway

Posted: 04/16/2012 11:05 am

Want to find out what Congress is about to vote on? Take a ride on the Washington subway.

If you've been on the Metro in recent days, you might have seen an ad designed to make you feel sorry for our poor health insurance companies. So sorry that you'll call your congressman and demand he support a bill that would gut an important part of the health care reform law: the provision requiring that insurers spend at least 80 percent of the premiums they collect from us on our actual health care.

Back in the early 1990s, when most insurance firms were still nonprofits, they were spending on average 95 cents of every premium dollar paying medical claims. As they began to convert to for-profit status, though, that percentage dropped because of pressure from Wall Street. Now that the industry is dominated by a handful of investor-owned corporations, the average is around 80 percent. The members of Congress who drafted the Affordable Care Act felt that was as low as it should go. And so they inserted language in the bill requiring insurers to pay rebates to their policyholders if they go below that threshold.

Shareholders hate that provision because the less insurance companies spend on health care, the more is available for profits. And because job number one for any investor-owned company is to "enhance shareholder value," industry lobbyists have been at work ever since the bill's passage to get the provision repealed or weakened. One way of doing that is by getting Congress to exempt the commissions insurance firms pay agents who sell their policies from the equation used to determine that threshold. The House Energy and Commerce Committee is set to do that as early as today.

A key component of the industry's ongoing campaign to convince lawmakers to gut the law is to convince us that they're barely making ends meet. And for that they've enlisted the help of one of Washington's preeminent spin doctors, Rick Berman.

One of Berman's industry-funded front groups, the Employment Policies Institute, is behind the D.C. subway ads featuring a dollar bill divided into segments that, we are asked to believe, reveals how insurance companies really spend our premiums (35 cents to hospitals, 33 cents to doctors, 14 cents for drugs, etc.). The five words above the dollar: "Where Your Insurance Dollar Goes." The one word below it: "Surprised?"

We're told that the sponsor of the ad is rethinkreform.com, meaning that it is the work of a front group within a front group. Berman's "Institute" created the Committee to Rethink Reform in 2009 as a "project" of EPI to stir up opposition to the health care law.

Because it is a 501(c)3 organization, the Employment Policies Institute does not have to disclose where it gets its funding -- and it doesn't. Neither does rethinkreform.com, which is a project of EPI. But knowing just what lobbying and PR group paid a consulting firm to create that divided dollar bill several years ago should give us a pretty good hint.

It was none other than -- you guessed it -- the lobbying and PR group for the insurance industry, America's Health Insurance Plans.

Surprised?

AHIP has commissioned the consulting firm PricewaterhouseCoopers to develop a number of "studies" over the years to help advance whatever agenda AHIP felt needed advancing. With a tagline, "Your agenda is our agenda," PwC has a proven track record of being a reliable agenda advancer for AHIP.

So reliable, in fact, that it put out a widely discredited AHIP-commissioned study a few weeks before the Senate voted on reform in 2009 in an attempt to get people to believe that certain provisions of the reform bill would raise premiums. PwC was forced to disavow the study's conclusions when reporters figured out that AHIP had instructed it to ignore other important provisions of the bill that would help hold premium costs down.

I was still working for the industry when AHIP hired PwC to come up with that dollar bill that now graces Washington's subway cars. Berman's subway ad uses the exact numbers, down to the penny, that were featured on the AHIP/PwC dollar.

When we see that dollar and its cost breakdowns, what's really supposed to surprise us is that just 3 cents go to health insurer profits. What AHIP/PwC and Berman's groups don't tell you is that the big for-profit insurers make far more than 3 cents profit off of every premium dollar they collect from us, and that the only way they were able to get the average down to 3 cents was by including several nonprofit insurers -- the ones that cannot by law make a profit -- in the equation.

AHIP thought up the dollar bill illusion to obscure the reality of just how profitable insurers really are. Over just the past two years, the five biggest insurers have reported more than $20 billion in profits. That's money that could be used to provide millions of uninsured Americans access to needed care. Instead, a big chunk of our premium dollars are probably going into Rick Berman's pocket.

Even though the Employment Policies Institute doesn't have to disclose donors, it does have to tell the IRS how much money it takes in and how it spends it. According to the form 1099 EPI filed for 2009, this "think tank" had only one employee and paid its officers and directors just $18,000 of the nearly $11 million it took in to think, or do anything else for that matter, and $8.5 million for "advertising and promotion." Most of the rest went to Richard Berman and Company, Inc for "management services."

Surprised?

(Correction (April 20, 2012): This is a corrected version of the one first published on April 16, 2012. EPI is a 501(c)3, not a 501(c)4; Rethink Reform is a project of EPI, not 501(c)4 as erroneously stated in an earlier version; EPI paid $18,000 to its officers and directors, not staff; and the name of the firm is Richard Berman and Company, Inc., not Richard Berman and Associates.)

 
 
 

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Want to find out what Congress is about to vote on? Take a ride on the Washington subway. If you've been on the Metro in recent days, you might have seen an ad designed to make you feel sorry for our...
Want to find out what Congress is about to vote on? Take a ride on the Washington subway. If you've been on the Metro in recent days, you might have seen an ad designed to make you feel sorry for our...
 
 
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HUFFPOST SUPER USER
milesz
attorney, commentator, and author
06:56 PM on 04/22/2012
Every voting American should read this post. It is insightful, articulate and-above all-TRUTHFUL...as opposed to those who wish to see ACA declared unconstitutional or who are responsible for the subway ad. It is also the irony of all ironies that the same insurance forces behind the ad are the ones who negotiated the mandate within ACA (and that includes the medical loss ratio as Wendell describes) but now want the whole act to go bye-bye. Are Americans that gullible to believe what is posted in a subway car is like what is written with spray paint on a subway wall? Geez, I hope not!
07:08 PM on 04/17/2012
Great information. Thank you.

While in DC I had a retiree express great fear that "ObamaCare" would lead to a single-payer system.

After some talk I asked what insurance he had. He said, "Medicare." When I asked if he realized that Medicare IS a single-payer,system he was, well, let's say tongue-tied. I'm sure he knew, but he takes the insurance anyway. So what could he say?

The bigger point is that without his single-payer Medicare insurance he might have to go to the individual market with perhaps a pre-existing condition. And he would have to hope against hope that he could even get insurance let alone afford it.

Mr. Potter's article makes me think that this gentleman on Medicare is swallowing hook line and sinker what the lobbyists are dishing out. So much so that he is blind to the fact that he enjoys feeling secure knowing that he has access to healthcare via a single-payer system... but the "others"...oh well.
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HUFFPOST SUPER USER
shankapotomus
10:10 PM on 04/16/2012
So all of a sudden rightwingers can be scholars
This user has chosen to opt out of the Badges program
09:12 PM on 04/16/2012
THIS IS WHY Obamacare needs to be struck down. Congress has proven it is corrupt and can bought by special interests.

As soon as everyone is required by law --for just the privilege of breathing --to buy a product from a private for mega-profit industry, that industry will be VERY active in working to remove any and all price control on the product and the GOP gut-the-safety-net-crowd will be VERY active in working to remove any subsidies for those prices. The healthcare industry, too, will be VERY active in working to remove any limitations on its prices. The consumer will soon be stuck with little more than only the LEGAL OBLIGATION to buy the insurance w/o the benefits the Obamacare bill intends. If you do not believe this is true, you are delusional.
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smarti
We're all mad here..
08:11 PM on 04/17/2012
well.. when that happens mebbe it's time to rethink the value added of the insurance industry in our health care system as the primary gateway. If what you propose does occur, a mandated market faced with forced purchases of worthless insurance will be more motivated to have the system changed for good. In other words, if the reform bill stands, it will be the burden of proof on the insurance industry to prove their value added, because if they don't, the next time reforms are considered, they may not have the same seat at the table in shaping it. Given their initial actions to water down the reform bill, my money is on the insurance industry pushing itself right out the door. And from me to them, don't let the door hit ya on the way out.
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HUFFPOST SUPER USER
milesz
attorney, commentator, and author
07:00 PM on 04/22/2012
What you say IS delusional. Get with it SueZbell and start paying attention to those who are in the know, like Mr. Potter!
HUFFPOST SUPER USER
Awake-and-Sing
named after a great play written by Clifford Odets
01:21 PM on 04/16/2012
Thank you, Mr. Potter, for your tireless and fearless and important writing on this issue.

While I support single-payer health care and Medicare for All, one of the components of the Affordable Health Care Act that people are missing is how much latitude states have. Individual states can follow Vermont's example and move toward single-payer health care.

Having access to a public health insurance option was a compromise position to single-payer that tragically couldn't get past a Senate filibuster.

Individual states however can place public health insurance plans on their state's coming health insurance exchanges.

Several California counties have public health plans already, and the state is likely to have a choice of public health insurance plans as progressive counties like San Francisco and Alameada are looking to putting their public plans on the statewide exchange.

http://blogs.kqed.org/stateofhealth/2012/01/13/health-insurance-public-option-alive-and-well-in-california/

Blue Cross, a for-profit health insurer fought hard to try and have public options banned from California's exchange and thankfully they failed. For-profit insurers know that competition from a public option is the end of price gouging and bloated executive pay.

With an election coming up, every Democrat running for state legislatures should be asked what their plan is for putting access to public health insurance plans on their state's exchanges.
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HUFFPOST BLOGGER
Wendell Potter
Analyst at the Center for Public Integrity, author
02:57 PM on 04/16/2012
Thank you for your very thoughtful and informed comment. I wish every single-payer advocate could read this.
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09:17 PM on 04/16/2012
Obamacare supporters underestimate the averice of the insurance and healthcare industry and the GOV "starve government" agenda. The will quickly work to gut the benefits and leave only the obligation to buy a product from a private for mega-profit insurance industry w/o any (so called "death panel" ) or other price controls on the health care or insurance industry.
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09:13 PM on 04/16/2012
See my 9:12 PM post 04-16-12.
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BBackSoon
Hello, I must be going.
12:50 PM on 04/16/2012
I am not surprised in the least.