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Wendell Potter

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State Health Exchanges Tilting Toward Insurers

Posted: 07/14/11 01:29 PM ET

The insurance industry made it abundantly clear this week that it is in the driver's seat--in both Washington and state capitals -- of one of the most important vehicles created by Congress to reform the U.S. health care system.

The Affordable Care Act requires the states to create new marketplaces -- "exchanges" -- where individuals and small businesses can shop for health insurance. In the 15 months since the law took effect, insurers have lobbied the Obama administration relentlessly to give states the broadest possible latitude in setting up their exchanges. And those insurance companies have been equally relentless at the state level in making sure governors and legislators follow their orders in determining how the exchanges will be operated.

When Health and Human Services Secretary Kathleen Sebelius announced the proposed federal rules governing the exchanges on Monday, insurance executives must have been doing high fives all over the country.

Insurers had several main objectives. First, they did not want the feds to require states to negotiate with health plans on price and benefit design. And they did not want plans that failed to meet certain criteria to be excluded from the exchanges. Insurers did want the states to feel free to appoint people with ties to the industry to run the exchanges.

Consumer advocates didn't think they had much of a chance of denying insurers their first two wishes. But they hoped HHS would at least agree that allowing health insurance executives to serve on exchange boards would create a 'foxes-guarding-the hen-house' disaster that lawmakers never intended.

Nowhere are consumer groups more dismayed by the Obama administration's proposed rules than in Colorado, where lawmakers passed a bill that explicitly prohibits the state exchange from negotiating with health plans and where the governor and legislators have just packed the exchange board with industry executives and allies.

I can't say I'm surprised with most of these developments. During a visit to Denver in March, I heard a member of one of the legislative committees that helped draft the bill say at a public forum that Colorado's exchange should offer the state's residents "bad choices as well as good ones." The state had no obligation, in her view, to inspect all the apples in the health insurance barrel and throw out the bad ones.

A majority of her colleagues agreed with her. As the bill worked its way through the legislature, free market ideology trumped the real world need to protect the state's residents from unscrupulous and profit-motivated insurers.

I was surprised, though, when Gov. John Hickenlooper, a Democrat, joined Republican legislators in appointing industry executives to the exchange board. Hickenlooper got to appoint five of the nine board members, and several of his appointees, actually, tilted the board solidly in favor of insurers.

Five of the nine board members appointed by the governor and legislative leaders have either direct or indirect ties to the industry. Of the other four, one is an accountant and another is a doctor who has been a vocal critic of health care reform and the very idea of state exchanges. (As you might guess, he was appointed by a Republican, Senate Minority Leader Mike Kopp, who also was opposed to creating a state exchange.) Only two of the nine have been active proponents of reform and champions of consumer interests.

What is especially dismaying to Colorado consumer advocates is that Hickenlooper seems to have bought -- hook, line and sinker -- industry claims that the exchanges couldn't possibly meet the needs of consumers if insurance company executives don't hold seats on exchange boards, that only by having insurers on the board can consumers be assured of "choice and competition."

In every state that has taken up legislation to create exchanges so far, insurance executives have said that no one could possibly know the marketplace and the needs of consumers better than they do.

That's nonsense, and I suspect Hickenlooper knows it. It's hard to believe that in all of Colorado, he couldn't find qualified candidates who understand commercial health insurance to balance industry executives with obvious conflicts of interest. I know from my years in the industry that insurers will protect their market share at all costs, that what they consider competition is competition among existing players and that the choices they want consumers to have are the choices they decide to offer. What are the chances that the industry-dominated Colorado exchange board will allow a new insurer to get a toehold in the market? Not much, I'd bet.

Colorado has many fine colleges and universities with faculty members who have deep knowledge of health insurance and health policy. Surely at least one or two of them would have been willing to serve on the exchange board.

And what about former state insurance regulators? Few people know the industry and individual companies as well as they do. I got to know and respect Colorado's former insurance commissioner, Marcy Morrison, when I served as a consumer representative to the National Association of Insurance Commissioners last year. If I were Hickenlooper, I would have begged and pleaded Morrison to serve on the board.

Hickenlooper could have ensured that the board tilted more toward consumers than insurers. Instead, three of his appointees have industry ties. One is the CEO of Anthem Blue Cross, another is CEO of United Healthcare of Colorado and one is vice president of TriZetto, an information technology company that serves some of those insurers and has two insurance company executives on its own board of directors. (Other members appointed by legislative leaders include the president of Rocky Mountain Health Plans and the executive director of Colorado Health Partnerships.)

At least two consumer groups in the state have called on the TriZetto executive to resign, in part because of what he wrote in a trade publication about how the exchanges would affect insurance business practices and profit margins. He wrote that exchanges would be "bad" because they would be "competitive marketplaces where payers will have to differentiate themselves based on brand, price, customer service and more -- all while cutting costs and increasing efficiencies."

One can't help but wonder what the governor was thinking -- if he was thinking at all about the best interests of his constituents -- when he appointed someone to the board who had written just a few months ago that all of that would be bad. Hello, Governor, that's exactly what the exchanges are supposed to do.

Lorenz Meinhold, Hickenlooper's deputy policy director who helped review and recommend candidates for the board, was quoted recently as saying that all of the board members "had made a commitment to creating an exchange that will increase affordability of, access to and quality of health care while increasing competition in the market."

Of course they made that commitment. Foxes don't get jobs as henhouse guards by revealing their true intentions.

 
 
 

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iridium53
Semper Fi
12:59 PM on 07/16/2011
Love your work.

Would like, someday, to get your feedback on this document by CEPR.

http://www.cepr.net/documents/publications/debt-2011-06.pdf

pp. 7 - 8
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HUFFPOST SUPER USER
politicky
just follow the $$$
04:13 PM on 07/15/2011
"It's hard to believe that in all of Colorado, he couldn't find qualified candidates who understand commercial health insurance to balance industry executives with obvious conflicts of interest."

Thank you Mr. Potter :)
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ProgressiveRG
Govt is us collectively caring for each other
04:42 PM on 07/14/2011
Is anyone surprised that the consumer is getting screwed again? The only thing we can hope for is that we gain strong majorities in both houses and can fix this thing. I will not support "blue dog Democrats". They are mainly to blame for the bill being so bad in the first place. Once the basic "exchange" structure is there, we must strongly lobby those who will listen (that doesn't mean GOTPers) to strengthen it by putting in a public option and requiring states to negotiate on behalf of their constituents. The "public option" could be a Medicare buy-in which I have strongly supported because the Medicare bureaucracy is already in place (no need to create another) and allowing younger healthier people to buy in would financially strengthen Medicare.
03:52 PM on 07/14/2011
The industry wrote the bill so this is a surprise why?
03:11 PM on 07/14/2011
Thank you Mr. Potter.

Unfortunately, the people who most need to understand what is happening have no idea. They listen to calls for "a free marketplace" and believe they are getting a fair shake.

Republicans want absolutely no government oversight of anything. They vote against efforts to simplify language in contracts with insurers and banks and somehow convince voters that efforts to better inform consumers is "government overreach". People end-up voting against the very protections they need and want. It is truly sad.
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HUFFPOST SUPER USER
antmousie
02:25 PM on 07/14/2011
Thanks for keeping us informed, on this incredibly important issue.
01:55 PM on 07/14/2011
The so called Affordable Health Care Act is a steaming pile of corporate give away garbage. It was written by the industry and will continue to feed the beast.
Our national disgrace.
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03:13 PM on 07/14/2011
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Baucus Thanks Wellpoint VP Liz Fowler for Writing Health Care Bill | FDL Action

"...I wish to single out one person, and that one person is sitting next to me. Her name is Liz Fowler. Liz Fowler is my chief health counsel. Liz Fowler has put my health care team together. Liz Fowler worked for me many years ago, left for the private sector, and then came back when she realized she could be there at the creation of health care reform because she wanted that to be, in a certain sense, her profession lifetime goal. She put together the White Paper last November–2008–the 87-page document which became the basis, the foundation, the blueprint from which almost all health care measures in all bills on both sides of the aisle came. She is an amazing person. She is a lawyer; she is a Ph.D. She is just so decent. She is always smiling, she is always working, always available to help any Senator, any staff. I thank Liz from the bottom of my heart. In many ways, she typifies, she represents all of the people who have worked so hard to make this bill such a great accomplishment..."