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Worried About Profits, Insurers Launch Propaganda Campaign to Scare Consumers Away From Important ObamaCare Provisions

Posted: 07/09/2012 12:14 pm

Back during the debate on the Clinton health care reform proposal, insurance executives tried to convince lawmakers that they were on the same side of health care reform as consumers were, so they embraced the idea of "community rating" in which insurers charge everyone in a given community the same premium regardless of age, gender or health status. In testimony before a House committee in 1993, the president of Cigna's health care business assured lawmakers that all the big insurers were on board with a return to community rating.

Fast forward nearly two decades and you'll find that insurance executives have changed their tune, now that they're actually being required to go back to the good old days when community rating was the norm. Today's health insurers want nothing to do with it. There's just not enough profit in it.

Community rating was the original way insurance companies set prices for their policies. The practice began in the late 1920s when the administrator of Baylor University Hospital in Dallas came up with a strategy to deal with his hospital's mounting expenses. His idea was to have groups of local residents, beginning with the city's teachers, pay 50 cents a month and receive up to 21 days of hospital care -- if needed -- during any year. If you were a 21-year-old man who was as healthy as a bear, you paid the same each month as a 42-year-old woman who was not nearly as healthy. It made everybody happy, subscribers and cash-strapped hospital officials alike. Pretty soon, other hospitals began offering similar plans. Eventually they were united under a common name -- Blue Cross -- and they were all operated on a nonprofit basis.

After a few years, though, life insurance corporations figured out that they could make a sizable profit if they sold coverage to young, healthy people at cheaper rates. That was the beginning of underwriting in health insurance, and it completely changed everything -- and, for most of us, not for the better.

Pretty soon, only older and sicker people were staying with the community-rated Blue Cross plans. The younger, healthier people were abandoning the Blues and signing up for the cheaper policies offered by the big corporations. To be able to stay in business, the Blue Cross companies had no choice but to jettison community rating and begin charging older people more than young people, sicker people more than healthier people and even women more than men -- just like the for-profit corporations were doing.

Eventually, to limit how much money they had to pay out in claims and to maximize profits, all insurers, including the so-called nonprofit Blue Cross and Blue Shield plans, began to institute the practice of refusing to sell coverage at any price to people with pre-existing conditions. As a result of this steady and ultimately complete shift away from community rating, we now have more than 50 million Americans without coverage. Despite what you might have heard, most of them are not uninsured by choice. Most of them simply can't afford what insurance company underwriters say they have to pay for a policy, and many of them can't buy coverage at all because they've been sick in the past.

Among the most important provisions of the Affordable Care Act are those that try to get us back to something close to the good old days of community rating. As you can imagine, insurance company executives and their lobbyists are working hard behind the scenes to get their friends in Congress to let them continue discriminating against people they really don't want as customers.

Beginning in 2014, insurers will not be able to charge women more than men or people with a history of health problems -- including chronic conditions they were born with -- more than healthier people. And they won't be able charge older people more than three times as much as younger people.

Those changes would get us to what is referred to as "modified" community rating. That would be a very good thing for almost all of us, even those of us who are young today but have ambitions of living to middle age or longer.

During the debate on reform, insurers tried to get Congress to set no restrictions on how much they could charge older people. When that wouldn't fly, they proposed being able to charge them up to five times as much as young people. Consumer advocates, meanwhile, lobbied for the complete elimination of age rating. That wouldn't fly, either. So a compromise was struck: insurers won't be able to charge older folks more than three times as much as younger folks. (In Massachusetts under RomneyCare, insurers were restricted to charging older residents twice as much as younger ones.)

During the reform debate, the insurer's top lobbyist, Karen Ignagni, argued that insurers should have maximum "benefit design flexibility," a euphemism for "let them charge anyone whatever the heck they want to charge." She lost that round, but her organization, America's Health Insurance Plans, is back with a new propaganda campaign to get things back to the status quo.

The strategy is to get people to believe that young people will see their premiums skyrocket if Congress doesn't "fix" ObamaCare.

In a statement released when the Supreme Court upheld the constitutionality of the law, AHIP included this dire warning: "The health care reform law includes a number of provisions that will increase the cost of health care coverage." It went on to quote one of its favorite columnists, Robert Samuelson of The Washington Post, as saying that, "The ACA [forces] young Americans to buy insurance at artificially high premiums that would pay for the care of a sicker, older population."

Yeah. That's how health insurance started out in this country, with everybody in a given community paying the same premium, and it worked well for everybody until companies like those that Ignagni represents couldn't make enough money rating their policies that way.

So the next time you hear the insurers' propaganda on this issue -- like "artificially high premiums" -- know what the insurers' true motives are. Maximizing profits.

 
 
 

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Realist2011
beware false profits....
06:17 PM on 07/10/2012
After being insured by BCBS in Hawaii for more than a decade, I moved back to my home state. BCBS said that even though HIPAA guaranteed I should be able to get a similar policy for a similar price, the price went up from roughly $800/month (which covered my entire family AND pre-existing conditions) to over $3,041/month and EXCLUDED all pre-existing conditions.

First, I don't trust insurance companies, and secondly the ONLY way for America to beat the healthcare crisis is to eliminate insurance companies in their entirety and go single-payer.

Far too much money that should be used to have a vibrant economy in our country is being flushed down the toilet with big pharma and healthcare price gouging, starting with insurance companies.
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Wayne Caswell
Consumer Advocate & Founder of Modern Health Talk
03:41 PM on 07/10/2012
Why is our healthcare system the most expensive in the world by far and without the positive outcomes to justify it? This article (http://mhealthtalk.com/2012/07/corporate-behavior-and-rising-health-care-costs/) explores our politics and belief systems as a cause and also includes a summary and video clips of the award-winning Canadian documentary, "The Corporation."
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gateking
12:57 PM on 07/10/2012
1. Why should young, healthy people have to pay more for insurance since they spend less?
2. Why should men have to pay as much as women, since they spend less?
3. Why does Wendell think everyone paying the same is "fair"?
07:34 AM on 07/11/2012
3. Why does Wendell think everyone paying the same is "fair"?

um seems obvious to me
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AndyI52
Those who ignore history , doomed to become Repub
09:06 AM on 07/10/2012
It is all about profit and it's the insurance companies business models of denying or cancelling insurance to the sick old and dying that has turned our great countries health system into joke that is failing millions and millions of Americans.
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Kyrani99
that Eternal Flame is the source of my shrine
10:55 AM on 07/10/2012
You are certainly right about the insurance companies business models to capitalize and nothing else. However that is only the thin edge of the wedge. How about big pharma and their influence on research, doctors, the FDA etc., Diseases are not what they are claimed to be. Have a look at my blog http://kyrani99.wordpress.com/ and you will see what I've discovered. I haven't needed a doctor for more than 20 years! Do-it-yourself even for cancer is easy when you know the score. Americans can win against the system that makes money from disease and suffering.
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parlimentMike
Terrorists keep you in fear
09:01 AM on 07/10/2012
Insurers have not delivered on their negotiated end since 1948, only a fool would expect their continued involvement in American healthcare to result in any improvement for People.
08:49 AM on 07/10/2012
I do not understand how young people are cheaper to insure? 1 out of 88 has autism. 1 out of 88 people over 40 do not.
More propaganda the youth will save the day. More wealth transfer.
04:08 AM on 07/10/2012
The ACA requirement of "State Exchanges" in 2014 should shred the McCarren-Ferguson Act that now gives health insurers immunity to the Sherman Antitrust Act
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search4meaning
Democracy is the worst govt - except all others
05:56 AM on 07/10/2012
Can you provide more information on this? Links would be especially great :-)
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HKR07
08:25 AM on 07/10/2012
Insurance companies lying and scaring? Isn't that what the GOP has been doing about health reform bill? Oh wait...they work hand in hand.
11:22 PM on 07/09/2012
I don;'t agree with the mechanics of ACA nor the "mandate" that might have been established through the commerse clause. However, it's clear that as data mining has become more prevalent, insurance companies are only after a certain segment. To that extent, we'l see whether mechanically ACA improves that.
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fozzi58
I want my country back
10:04 AM on 07/10/2012
Sounds like someone is coming around to facts over personal passion or interest. Thank you.
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10:25 PM on 07/09/2012
http://www.pnhp.org/facts/single-payer-faq
Single-Payer FAQ | Physicians for a National Health Program

"What is single payer?

Single-payer national health insurance is a system in which a single public or quasi-public agency organizes health financing, but delivery of care remains largely private. Under a single-payer system, all Americans would be covered for all medically necessary services, including: doctor, hospital, preventive, long-term care, mental health, reproductive health care, dental, vision, prescription drug and medical supply costs. Patients would regain free choice of doctor and hospital, and doctors would regain autonomy over patient care.

Is national health insurance ‘socialized medicine’?

No. Socialized medicine is a system in which doctors and hospitals work for and draw salaries from the government. Doctors in the Veterans Administration and the Armed Services are paid this way. The health systems in Great Britain and Spain are other examples. But in most European countries, Canada, Australia and Japan they have socialized health insurance, not socialized medicine. The government pays for care that is delivered in the private (mostly not-for-profit) sector. This is similar to how Medicare works in this country. Doctors are in private practice and are paid on a fee-for-service basis from government funds. The government does not own or manage medical practices or hospitals.

The term socialized medicine is often used to conjure up images of government bureaucratic interference in medical care..."
10:15 PM on 07/09/2012
We will get to fairness in health care when grassroots efforts, going on now across the country, will build enough leverage on access and affordability to stand up and push back with effectiveness on corporate America's choice of profit over people.
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Brooke Doris
09:35 PM on 07/09/2012
How about we just get rid of the for-profit health insurance industry instead? Single payer for everyone!
10:05 PM on 07/09/2012
Put those vultures to work growing hemp and cannabis!

We'll have a robust economy in 12 months.
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10:21 PM on 07/09/2012
That's the second action item on the post-revolution to-do list.

The first is to require tax-payer financed elections -- no contributions from:

o corporations
o unions
o PACs and SuperPACs
o professional lobbyists
o tax-exempt organizations
o individuals
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Lovin Colorado
Even my doggie is a "flamin' liberal"
12:04 AM on 07/10/2012
Sounds like utopia to me.....where do I get in line?
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Gestas
Mountain Man
08:53 PM on 07/09/2012
It's Health Insurance for Profit...Health Care for profit...War for Profit...and recently in Colorado Springs we saw Fire Protection for Profit...
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Josh Crawford
Just the facts, man!
11:13 PM on 07/09/2012
Don't forget Education and Imprisonment for Profit!
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4eva
.-.. --- ...- . --..-- / -. --- - / .... .- - .
07:43 PM on 07/09/2012
I believe that under PPACA insurers can't turn down those with pre-existing conditions, but they CAN charge higher premiums. How much higher has yet to be determined.
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Helzapoppin
Don't Piss Down My Back And Tell Me It's Raining.
07:51 AM on 07/10/2012
And they will charge them as high as they possibly can with the intent of pricing them out of direct coverage and forcing them into the taxpayer-subsidized "exchanges." Insurers will profit handsomely from the new captured audience of healthy policyholders, while taxpayers will find themselves shouldering the ever-increasing cost of those subsidies for everyone else.
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Dr Scott
All I ask is that you make sense
07:11 PM on 07/09/2012
Solve this whole healthcare insurance problem in one act... Legalize and tax marijuana. Use the taxes to pay for healthcare for the 50 million people who don't have it. That way, people who don't support universal healthcare insurance don't have to buy weed.
Problem solved. You're welcome.
06:55 PM on 07/09/2012
E[X|Y] != E[X|Y']

ZOMG! You cannot price that without maph!