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Wendy Gordon
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Experienced entrepreneur and pioneer in the conscious consumer movement, Wendy is CEO and co-founder of 3P Partners, Inc, a benefit corporation on the state of New York, which in spring 2014, launched PIPs (or 'Positive Impact Points'), a virtual currency for the social impact economy. Leveraging the power of rewards, smartphone tools, and games, PIPs records, rewards and reinforces daily life choices that benefit planetary, community and personal health.

Wendy also co-founded Mothers & Others with Meryl Streep in 1989, originated the Green Guide in 1994 and served as Green Guide's General Manager after its acquisition by National Geographic in 2007.

She has collaborated on several books, including the award-winning, True Food, published by National Geographic Books.

Gordon received a BS in Geological and Geophysical Sciences from Princeton University and an MS in Environmental Health Sciences from the Harvard School of Public Health. She currently serves as vice-chair of the board of Rainforest Alliance, an international non-profit organization that works to conserve biodiversity and sustain livelihoods by transforming land use and business practices; and as trustee of Trickle-Up, an international non-profit organization that promotes micro-enterprise development among the poor, the Rockefeller Brothers Fund and the Rockefeller Family Fund. Gordon sits on the advisory boards for the Columbia Center for Children’s Environmental Health and Recyclebank.

Entries by Wendy Gordon

The Gift of Giving

(0) Comments | Posted December 3, 2012 | 10:14 AM

I did some holiday shopping on Black Friday, though made a point to go to only small businesses, including the corner bookstore and my favorite houseware store just a couple blocks from my home. When shopping online over the weekend, again I visited only small businesses' webstores, and happily received...

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Adjusting to the 'New Reality'

(20) Comments | Posted November 14, 2012 | 3:06 PM

To ease the pressure on gas stations in the areas affected by Hurricane Sandy, New Jersey, New York City and Westchester imposed rationing rules. I know it's a good idea, but it had me a bit nervous. We don't drive our car much, but needed it for a two-and-a-half-hour trip...

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Still Undecided... About Climate Change?

(37) Comments | Posted October 31, 2012 | 11:02 AM

I doubt it. In fact, according to a study conducted by researchers at Yale and George Mason University, among voters undecided about who to vote for in the presidential election on Nov. 6, 80 percent believe that global warming is happening and 83 percent want the U.S. to use...

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Safe Home, Healthy Pets

(0) Comments | Posted September 28, 2012 | 9:33 AM

Most pet owners know their pets are not human. They're better than humans -- the best of friends, unwavering companions, and devoted life mates.

Though by one measure, pets are more like humans than we'd like to admit -- they share our vulnerability to environmental pollutants. In fact, pets are...

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Is Your Freezer Ready for the Power to Go Out?

(3) Comments | Posted September 4, 2012 | 2:07 PM

As Isaac's surge topped the levees and flooded New Orleans, I was reminded of Hurricane Irene's assault this time last year on areas near me in the western Catskills. Our bridge went out as did the power for many homes. We weren't prepared then, but I am making sure...

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Drought-Proofing Our Diet

(16) Comments | Posted August 20, 2012 | 11:24 AM

If one could live on peaches alone, this would be the summer to do it. Scorching temperatures and persistent drought have been devastating to most farms, sending corn and soybean prices soaring as fields dried out and crops withered. But if anything good has come of this heat, it...

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Low Cost Cooling

(5) Comments | Posted July 3, 2012 | 3:33 PM

I was visiting a friend from college this weekend, and as her husband had warned, I was woken early Saturday by the noise of the workman completing the installation of the geothermal heating and cooling system for the house.

It was a welcome wake-up to tell you the truth....

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Earn Points Pedaling to London Games 2012

(0) Comments | Posted June 6, 2012 | 11:52 AM

Ever been to an Olympic Games? City streets can be turned into giant parking lots. Even public transit gets jammed up. Staging the Games is considered the largest peacetime logistical exercise that any country can undertake. It's no different for the UK. Though London knows how to throw a party...

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New App Answers: What's in Season Near You?

(2) Comments | Posted May 1, 2012 | 11:04 AM

Asparagus, dandelion greens, rhubarb. It's late April and this is what's in season near me. How do I know this?

As is increasingly the case, there is an app for that. No, it's not Siri. It's called NRDC Eat Local and after downloading it for free, in just...

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Mushrooms Grow As Polystyrene Alternative

(5) Comments | Posted April 24, 2012 | 2:53 PM

Their mothers must be proud. The idea for their ingenious new packaging material, made from mycelium -- the hidden roots of mushrooms -- came from the fungus growing under their dorm room beds.

True, it was growing there on purpose, for a class assignment at Rensselaer Polytechnical Institute, but...

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Urban Air Pollutant Linked to Obesity

(7) Comments | Posted April 19, 2012 | 8:26 PM

It's well known that poor diet and physical inactivity are the main contributors to obesity -- an epidemic which afflicts 17 percent of America's children. But why would the rate be higher -- closer to 25 percent according to a new study conducted by the Columbia University Center for...

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Weird Weather Gardening

(6) Comments | Posted March 29, 2012 | 9:29 AM

My husband and I tend a garden in the western Catskills. The late springs and early falls common to our mountain valley have meant typically short but productive growing seasons, but the new norm seems to be longer by a good month or more. These changes to the growing season...

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The Prince's Speech Is Now a Book

(0) Comments | Posted March 6, 2012 | 2:26 PM

It's as thin as a slice of Wonder bread, but The Prince's Speech: On The Future of Food, is "by any measure, remarkable." Or that's how Wendell Berry, in his foreword to this new pocket-sized Rodale publication of the text, describes the speech HRH The Prince of Wales delivered at...

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Fishing for Labels

(3) Comments | Posted February 2, 2012 | 10:27 AM

The California Assembly did not pass the Consumer Right To Know Act, AB 88, introduced by Jared Huffman (D-San Rafael) and put to a vote earlier this month. This is too bad. It would have meant that food is "misbranded" if it is a genetically engineered...

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Gas-Sipping Cars Drive Away With Top Safety Ratings

(1) Comments | Posted January 18, 2012 | 9:31 AM

When it comes to cars, my husband and I won't trade on safety.

Don't get me wrong. I'm all for the Obama administration’s proposed 54.5 miles-per-gallon carbon pollution and fuel efficiency standards for cars and light trucks. And who doesn't feel a real sense of American pride to...

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Save Lives, Tax Soda

(9) Comments | Posted January 11, 2012 | 3:58 PM

Forty-five can be a sizeable number. Especially when it's the number of gallons of sweet beverages the average American consumes in one year. This jolting news was reported in a new study published in the January 2012 issue of Health Affairs.

How much sugar comes with all that? About...

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The Longevity Revolution: Time to Get Out and Change Things

(7) Comments | Posted January 2, 2012 | 12:43 PM

"When I grow up I am going to be a little old lady in tennis shoes," Mary Catherine Bateson, the septuagenarian writer and cultural anthropologist, told the audience at the TEDx Women conference held in New York City near the end of 2011. To the room full...

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Radiant Gifts for the Holidays

(0) Comments | Posted December 12, 2011 | 1:32 PM

Thanks to President George W. Bush and his brilliant idea to sign into law in 2007 a federal energy bill establishing energy-efficiency standards for light bulbs, inventiveness in the lighting sector has been unleashed and manufacturers are on fire with excitement about all the new products they're bringing...

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Where Everything's Waiting for You (Downtown)

(0) Comments | Posted December 6, 2011 | 9:02 AM

"It was a converted carriage house," says Jane Cameron of the home in Hastings, New York, where she and her husband, Jamie, raised their family. Seven thousand square feet on two acres of land, the open-style house had five bedrooms, two and a half baths, and a loft-turned-rumpus-room that was...

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How I Spent My Black Friday: Selling, Not Buying, Patagonia Fleeces on eBay

(0) Comments | Posted November 29, 2011 | 1:47 PM

My nephew's wife had signed on for the midnight-to-7 a.m. shift at the Old Navy in a New Jersey suburb. My niece was on duty all day at J. Crew’s flagship store in Manhattan’s Flatiron District. I wished them both multiple sales and sizable commissions. But otherwise my plan this...

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