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Wendy Sachs
Director of Content, Grey

Entries by Wendy Sachs

Reaching Gen Y-Fi: Tween Girls and the Power of YouTube

(0) Comments | Posted July 16, 2014 | 6:25 PM

My 11-year-old daughter and her posse of upcoming middle schoolers are more social media savvy than many of the professional mavens who get paid to reach them. With an iPhone in her hands more often than I want to admit, my daughter intuitively understands what her followers will respond to...

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On Tour: A Quest for the Perfect Sleepaway Camp

(1) Comments | Posted August 9, 2012 | 11:02 AM

From rural Maine to the Berkshires, the Adirondacks to the Poconos, at summer's peak you can spot them -- swarms of SUV's pulling out of roadside motels and quaint B&B's -- packed with parents toting their 7, 8 and 9-year-olds. But these families aren't on vacation; they are on a...

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Facebook Envy: How Cruising Can Kill Self Esteem

(16) Comments | Posted February 8, 2012 | 1:25 PM

The Facebook IPO that will turn its founders into billionaires and its code-scribbling cubicle dwellers into millionaires is the latest envy of Silicon Valley. But there is another kind of Facebook Envy that's percolating among many of its half-billon members. It's the dark side effect ironically triggered by Facebook's sunny...

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Why "The Help" Makes Moms Cringe

(0) Comments | Posted August 3, 2011 | 4:23 PM

In Kathryn Stockett's best selling novel-turned-new movie The Help, where black maids are raising white women's children in Jackson, Miss., at the cusp of the Civil Rights movement, she confronts the uncomfortable, intimate, and often, ugly relationships between women and their "help."

In an age before soccer moms and...

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Before Mothers' Day, Two Celebrity Tributes to Nannies

(1) Comments | Posted May 8, 2011 | 2:06 PM

Most celebrities would never 'fess up to nanny dependence. Angelina has managed to keep her multiple nannies -- a reported one for each of her six kids -- absent from virtually every paparazzi photo of the Jolie-Pitt tribe. Kelly Ripa doesn't publicly praise her hired help for giving her time...

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The Royal Wedding: Nannies, Princes and Page Boys

(0) Comments | Posted April 28, 2011 | 4:32 PM

Americans are enraptured with all the feathered-hat pomp, gilded-carriage circumstance and British-royal-wedding fever that's rippling across the Atlantic.

We adore an old-fashioned, common-girl-snags-handsome-prince love story. Hollywood couldn't have scripted a better ending to the "Waity Katie" fairytale.

While the media have been buzzing about who scored the coveted,...

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Chinese Moms vs. Jewish Moms: Who Is Mother Superior?

(19) Comments | Posted January 12, 2011 | 6:31 PM

The morning after my seven-year-old daughter's sleepover and a few hours before my nine-year-old son's play date, and just in the middle of quieting my daughter's kvetchting about her impending piano lesson, I happened upon "Why Chinese Mother's Are Superior," Amy Chua's controversial Wall Street Journal article that's...

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'Tis the Season Jews Can't Compete

(207) Comments | Posted December 18, 2010 | 5:12 PM

"Think of all the money you would save if we were Christian," my daughter exclaimed as she fondled yet another ornament dangling from a tree at the mall.

"Santa brings presents so parents don't need to buy anything like you do for Hanukkah," she said.

My kids want to...

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From the Supermarket to the Supreme Court: Girl Power in 2010

(107) Comments | Posted November 6, 2010 | 12:45 PM

Last week, I had the privilege of watching ABC anchor Diane Sawyer moderate a conversation between Supreme Court Justice Ruth Bader Ginsburg and former Supreme Court Justice Sandra Day O'Connor. The extraordinary coffee klatch was part of The Women's Conference, a mega-watt, multi-day convention hosted by Maria Shriver....

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New Poll Finds Bullying Is Parents' Greatest Fear: Goodbye Stranger Danger, Hello Facebook Friend

(3) Comments | Posted October 19, 2010 | 6:20 PM

Whom do parents fear more -- "Stranger Danger" or a Facebook friend? According to a national survey commissioned by, bullying and cyberbullying have eclipsed kidnapping as parents' greatest fear. Nearly one in three parents of children ages 12-17 agree that bullying is a more serious concern than...

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Snack Food Nation: How Kids Are Conditioned to Snack

(1) Comments | Posted October 4, 2010 | 1:00 PM

"I love your ponytail. It's so silky and lovely," my seven-year-old daughter Lexi cooed to her Malibu Barbie, in the voice of Malibu's brunette BFF Jasmine. "Thank you. Is it snack time yet?" Malibu responded.

Apparently, even Barbie dolls need to nosh.

But snack time is not just child's...

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Why Men Matter

(4) Comments | Posted September 24, 2010 | 1:27 PM

I don't envy men these days. For the first time in our nation's history, a uterus may be perceived as more valuable than a penis. Recent articles have painted a devastating picture of the current state of America's men, from their earning potential to their downright relevance.

The Great...

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The Truth About Motherhood

(9) Comments | Posted July 21, 2010 | 5:50 PM

Moms are miserable. We are exhausted and stressed out because of our beloved offspring. Our marriages suffer because of those little people who we had the audacity to create - engineering their existence for our own narcissistic pleasure, believing that they would fulfill us.

Ironically, we are killing ourselves...

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Latest Mom Crush: The Chairman of the Joint Chiefs

(3) Comments | Posted June 17, 2010 | 4:23 PM

I am crushing on the Chairman of the Joint Chiefs of Staff Admiral Michael Mullen. Now it's true I'm famous for having a thing for men in power, particularly charismatic leaders of the free world, think Bill Clinton mid-90s, pre-Monica. And who hasn't swooned over President Obama's smooth jump shot...

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The Nanny Wars: New York Steps Up Protection

(3) Comments | Posted June 14, 2010 | 2:58 PM

It all started with a bowl of spaghetti. The cold, congealed noodles had sat neglected in the back of the fridge for days. Susan, the mother of three, despised leftovers lurking behind the milk. She had repeatedly reminded her nanny, Florence, who had worked for the family for three years,...

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Sarah Palin: I Missed You

(2) Comments | Posted November 20, 2009 | 4:14 PM

I missed Sarah Palin. I'm glad she's back. Seeing her frosted, teased coif, (albeit less brassy and pouffy than before) makes me nostalgic for the election when we were all exploding with hope and optimism and Tina Fey's hilarious Saturday Night Live sketches.

Newsweek gave us a much needed...

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The First Couple -- Like Us, Only Better

(4) Comments | Posted October 29, 2009 | 5:27 PM

D.C. has its glitter back. Among many things that have changed in America since W packed up his cowboy boots and returned to his home turf in Texas is that Washington, D.C. has reclaimed its status as the Hollywood of the Beltway -- a Hollywood in the age of reality...

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Full Disclosure: Have Mommy Bloggers Gone Too Far?

(5) Comments | Posted September 3, 2009 | 3:18 PM

Are mommy bloggers selfishly pimping out their children for their own creative fodder ... or, even worse, financial gain? Do our emotional, self-deprecating, angst-ridden, confessional posts that are meant to comfort the sorority of mothers in cyberspace ultimately hurt our own children -- if not now, sometime in the future?...

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The Recession Has Killed the Mommy Wars

(55) Comments | Posted August 22, 2009 | 11:02 AM

Maybe there's one piece of good news to come out of the recession - it's killed The Mommy Wars. With the unemployment rate hovering at nine and a half percent, having a job feels like a privilege not a choice. The irony is that while for years moms were "opting...

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