Wendy Tan-White
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Wendy is co-founder and CEO of Moonfruit, the UK’s leading DIY website and online shop builder for SMB's to publish on web, mobile and social platforms. Moonfruit was recently acquired by Yell group (recently re-branded Hibu) in a deal worth $37m as an important step in its transformation to a leading global digital services provider and local eMarketplace. Moonfruit was launched in 2000, bootstrapped post the Dotcom crash and innovated raising $2.4m from Stephens (US) and Silicon Valley-based 500 Startups in Sept 2010. She is a 500 Startups mentor, and supports the Astia, Women 2.0 and ChangeTheRatio networks. She was female UK Tech Entrepreneur of the Year 2011.

Wendy was Marketing Director of Gandi Group, helped launch Zopa.com - first European P2P lending site and Egg.com - first UK internet bank. She trained at Arthur Andersen after getting a BEng Computer Science from Imperial College, London where she met Eirik Pettersen her best friend and co-founder.

Wendy's also has a MA in Future Textiles from Central St Martins. She lives in London with her husband and co-founder Joe, their 8 yr old son and 5 yr old daughter.

Entries by Wendy Tan-White

You Really Have to Be in It, To Win It

(0) Comments | Posted July 29, 2014 | 8:02 AM

Or do you?

Several start-up businesses recently told me that they have enough 'traditional interest' to grow their companies satisfactorily over the next couple of years without the web. In the same breath, they also complained that they get frustrated by the amount of media attention heaped on tech start-ups...

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Entrepreneurialism Isn't Just a Man's World

(0) Comments | Posted September 4, 2013 | 1:40 PM

Over the last few years, I have written extensively about the need for greater support and recognition for female entrepreneurs and women in business. Countless female business leaders, including myself, have bemoaned the male-heavy boardrooms up and down this country and lamented the lack of support for young women in...

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