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Wes Nichols
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Bringing Math to the Magic: Moving Beyond Ozzie and Harriet-era Measurement

(1) Comments | Posted October 4, 2012 | 6:15 PM

As the legend goes, a prominent traditional media executive, after visiting Google in the early days, shared his dismay to senior executives at Google: "You're f@#king with the magic!," he bellowed, concerned accountability would actually start disclosing which ads work and which ones don't.

And so began the Age...

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