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Super Bowl XLVII Tickets: This Year's Trends and When to Buy

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AP
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Going into Super Bowl XLVII, some interesting trends have cropped up on the secondary ticket market, with special significance for fans still looking to grab a seat.

The average resale price for a ticket is $3,020 -- making this year's game slightly more expensive than last year's Super Bowl in Indianapolis, but more than $500 less expensive than the previous year's event in North Texas. The average resale price for a Super Bowl XLVI (Patriots vs. Giants) ticket was $2,990, while the average price for a Super Bowl XLV (Packers vs. Steelers) seat was $3,561.

Prices have fallen since the Baltimore Ravens and San Francisco 49ers qualified for the Super Bowl with conference championship wins. On Sunday night, the average price paid for a Super Bowl XLVII ticket was $3,223, but prices fell by about $200 over the next 48 hours. Most of the few tickets available below the $2,000 price level as of Sunday morning were no longer available by Sunday evening, with the current cheapest available "get-in" price for nosebleeds set at $2,301 for a seat in Section 628, Row 30.

Lower-Level Seat Ticket Prices

However, one sign that demand may be somewhat softer than what we've seen in past years is the fact that decent lower-level tickets can be had for under $4,000. Last year in Indianapolis, the prevailing average price for a lower-level ticket was much closer to the $6,000-$7,000 range. As of Tuesday evening, we found one listing in the lower level for $2,906, with numerous other options available in the $3,000-$4,000 range.

Higher-Level Seat & Suite Ticket Prices

As for high rollers, the most expensive ticketing options right now are full suites, which range in price from $170,000 for a 21-person suite on the 300-level, to a 32-person suite for $405,000. As of Tuesday night, we've counted 12 full or partial-suite listings for sale on online secondary market sites, down from 16 available suites on Sunday night.

When to Buy

So when's the best time to buy tickets? It's almost certainly prudent for fans to wait until close to game-time to buy their seats. I've attached a graph below that shows how prices trended in the 14 days leading up to last year's Super Bowl. As you can see, prices fell from a daily sales average of $3,000+ just a week before the game, to an average resale price of $1,709 in the 24 hours before the game. While we wouldn't expect such a precipitous fall this year, with the game in New Orleans, our experience with major events indicates we'll see some sort of meaningful decline in prices during the last hours prior to kickoff.

All of the latest information on prices and availability for tickets can be found on SeatGeek's event page for the Super Bowl.

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