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Will Kassoy
Will Kassoy is Chief Executive Officer of AdColony, and brings over 20 years of entertainment and brand management experience to his position. Prior to joining AdColony, Mr. Kassoy served over 13 years at Activision Blizzard in a variety of strategic and operational leadership roles. Most recently, he served as Senior Vice President, Strategic Growth, contributing to the company’s emerging platform strategy.

Entries by Will Kassoy

Mobile Video Advertising Works Best in the Right State of Mind

(0) Comments | Posted September 23, 2013 | 9:12 AM

It's no small secret that mobile video advertising is one of the most effective channels for savvy marketers today. Similarly, the ubiquity and usage of mobile apps presents the ideal environment to deliver a marketer's message with sight, sound and motion. But knowing these basic facts is not enough to...

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