No Bush TV: Johnny Mac Makes A Move

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Posted June 17, 2008 | 08:39 PM (EST)



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John McCain's brand-new TV strategy: No Bush, no war, no greenhouse effect.

While the usual cable chit-chat continues, John McCain has just made a big shift in his advertising strategy.

Last week, he launched his start-of-the-general election campaign TV ad blitz with a spot focusing on his history as the war hero son and grandson of war heroes. Today, he suddenly changed that ad out for a new spot, one which emphasizes his hoped-for distance from President Bush and positions him as a champion of anti-greenhouse gas efforts.

John McCain has suddenly changed out his new TV ad in battleground states from last week with an entirely different ad, one which makes no reference whatsoever to the unpopular war in Iraq and explicitly breaks with the unpopular president.

McCain's senior advisor Steve Schmidt, who oversaw Arnold Schwarzenegger's move to the center-left in his landslide 2006 re-election campaign as California's governor, tells me that "the (advertising) points were completed on the first ad."

The other ad was supposed, according to multiple reports, to have run until July.

Okay then.

But the new ad is taking its place in, according to Schmidt, 54 broadcast markets in key swing states. Where exactly is it airing? Colorado, Nevada, New Mexico, Iowa, Ohio, Michigan, Wisconsin, Minnesota, Pennsylvania, and Missouri. And on cable TV, where the ad will run on Fox News, CNN, Lifetime, The Learning Channel, and the Discovery Channel. But not, not surprisingly, MSNBC.

"John McCain stood up to the President, and sounded the alarm on global warming. Five years ago," intones the new female announcer. Amidst honking car horns and images of collapsing Arctic ice shelves, traffic jams, power plants, and a setting sun. The latter perhaps reflecting some recent polling showing 69% believing that America is suddenly, shockingly, in decline.

Thus, at the same moment in which he comes out for offshore oil drilling, John McCain has switched out his new/old TV ad in battleground states in favor of a new ad in which he explicitly breaks with the unpopular President George W. Bush on the greenhouse effect and climate change, and avoids any reference to the Iraq War.

Apparently, someone informed the senator that his maverick image was fast fading amidst his insistent grip upon a near historically unpopular president of his own party and a war which few want to lose but few want to continue.

So we now have a somewhat incongruous situation, from an ideological standpoint, in which McCain trumpets his independence from the greenhouse-denying Bush administration while continuing to push for a gas tax holiday (derided by economists across the spectrum) and reversing his long-held position by pushing for offshore oil drilling, a short-term fix which is political anathema on both of America's coasts.

Say goodbye to winning California, a long-shot in any case, as I have pointed out before.

Not that you see that in the ad. Which is all about the independent McCain.

And his new slogan: "Reform, Prosperity, Peace."

Peace?

Ah, what happened to another hundred years in Iraq? Or, alternatively, another five years in Iraq? As McCain put it in his repositioning speech last month that was overshadowed by Bush's attack on "appeasers" in his Knesset speech later that same day.

Forget about that.

That's not what the indies, who will actually decide this election, want. So John McCain -- who could be something of an Indie guy, as in Indiana Jones, the action star who pops up throughout 20th century history, as does McCain himself -- ain't talking war no more.

At least in his brand-new, changed-out TV advertising campaign.


 
 

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- Falafel See Profile I'm a Fan of Falafel permalink

You know, i kind of liked McCain in 2000-mostly because he hated Bush so much. But his rapid transformation into yet another crazed fear mongering rightie is bizarre. Here's another great read on the subject:

http://www.rollingstone.com/politics/story/21129038/full_metal_mccain

    Favorite    Flag as abusive Posted 11:31 AM on 06/18/2008
- William Bradley - Huffpost Blogger I'm a Fan of William Bradley permalink

Should we like politicians because we think they hate people we don't like?

    Favorite    Flag as abusive Posted 11:56 AM on 06/18/2008
- dwmulenex See Profile I'm a Fan of dwmulenex permalink

Extraordinary. The only unsullied McCain credential-- his character--is being thrown under the bus by his own campaign. McCain has flipped and flopped more than a boated large mouthed bass since he secured the Republican nomination. Who is this man? He was against offshore drilling, now he's for it. He was against permanent presence in Iraq, now a 100 years of Arabitude seems just fine. He was against torture and warrantless eavesdropping, now that tune is changed. He was against handouts in the form of tax cuts to the wealthy, now they're esential to economic growth. He thinks upholding habeas corpus rights is worse than upholding slavery (Dred Scott). And now global warming is addressed by more coal and shale production, more oil drilling? And cap and trade isn't mandatory greenhouse emissions reduction? Only if the cap he refers to is his baseball cap with ExxonMobil written all over it. McCain the maverick? No, McCain the Judas sheep, the one who leads the flock to the slaughterhouse or the fleecing barn. Time to call this old fraud out and expose him for the ancient panderer he is fast becoming. Weave a circle round him thrice.

    Favorite    Flag as abusive Posted 09:34 AM on 06/18/2008
- incontempt See Profile I'm a Fan of incontempt permalink

Seems like he is purposely trying to lose....take that chaos limbaugh LOL...hahaha

    Favorite    Flag as abusive Posted 08:52 PM on 06/18/2008
- William Bradley - Huffpost Blogger I'm a Fan of William Bradley permalink

I don't think McCain is trying to lose. I do think the campaign is confused.

    Favorite    Flag as abusive Posted 04:03 PM on 06/24/2008
- William Bradley - Huffpost Blogger I'm a Fan of William Bradley permalink

Well, he does have a few such issues, no question about that.

    Favorite    Flag as abusive Posted 11:22 AM on 06/18/2008
- MPeter See Profile I'm a Fan of MPeter permalink

The word is Dimentia. Does this man seem like he understands what is going around the world? See the JED Report: http://www.huffingtonpost.com/2008/06/17/mccain-contradicts-himsel_n_107659.html

    Favorite    Flag as abusive Posted 08:41 AM on 06/18/2008
- William Bradley - Huffpost Blogger I'm a Fan of William Bradley permalink

Did you mean to suggest he suffers from dementia, or are you coining a term?

    Favorite    Flag as abusive Posted 11:22 AM on 06/18/2008
- MPeter See Profile I'm a Fan of MPeter permalink

Thanks for the correction. I actually meant Dementia. Did not intend to coin a new word..lol.

    Favorite    Flag as abusive Posted 12:34 PM on 06/18/2008
- highlyamused See Profile I'm a Fan of highlyamused permalink

Bush and McCain are starting to remind me of Pamela and Tommy Lee........they're off...they're on....they're off..........they're on.

McCain just can't decide if he wants it or not. Fickle Fickle Fickle....if I were Bush I'd kick him to the curb for good.

    Favorite    Flag as abusive Posted 06:25 AM on 06/18/2008
- William Bradley - Huffpost Blogger I'm a Fan of William Bradley permalink

Yes, Bush is really in a position to be picking friends now. His only hope is McCain succeeds him and somehow turns Iraq into a plus.

    Favorite    Flag as abusive Posted 11:24 AM on 06/18/2008
- Syco See Profile I'm a Fan of Syco permalink

well there are a couple of people who want pardons

    Favorite    Flag as abusive Posted 02:36 PM on 06/18/2008
- DMW1 See Profile I'm a Fan of DMW1 permalink

I love it! Release the environmental ad the same week you decide you want to lift the offshore oil drilling ban. Brilliant!

    Favorite    Flag as abusive Posted 12:34 AM on 06/18/2008
- William Bradley - Huffpost Blogger I'm a Fan of William Bradley permalink

It gives new meaning to the "canoe theory."

    Favorite    Flag as abusive Posted 11:24 AM on 06/18/2008
- RickO See Profile I'm a Fan of RickO permalink

McCain has another ad out where he says "Only a fool or a fraud talks tough or romanticizes about war". Gee, who do we know who does that?

I seem to recall Bush saying things like, "Bring-em on" and "It must be exciting for you ¦ in some ways romantic, in some ways, you know, confronting danger".

So does McCain think Bush is a fool and a fraud, or is this another case where his team didn't do any research?

    Favorite    Flag as abusive Posted 11:41 PM on 06/17/2008
- William Bradley - Huffpost Blogger I'm a Fan of William Bradley permalink

That's the ad I wrote about last week, which this new ad replaces.

    Favorite    Flag as abusive Posted 11:25 AM on 06/18/2008
- cindy4america See Profile I'm a Fan of cindy4america permalink

How funny.
A republican environmentalist, could there really be such a thing?
Let me think about it. NO NO NO NO
How can you protect the environment if you do not believe the government should do a darn thing to protect people or the earth?
The government should not get involved, right?????
If the republican position is that the free market should determine everything and that government could only hurt the problem, not help it, then how can this be?
McCain for the environment.... How funny.
This is the same looser that wants to dig up ANWR ?
Of course not, why he is an environmentalist.

    Favorite    Flag as abusive Posted 11:12 PM on 06/17/2008
- William Bradley - Huffpost Blogger I'm a Fan of William Bradley permalink

There certainly were Republican environmentalists, like Mac's hero Teddy Roosevelt. They were called conservationists.

    Favorite    Flag as abusive Posted 11:26 AM on 06/18/2008
- Liberal2 See Profile I'm a Fan of Liberal2 permalink

Roosevelt did not agree with traditional rethug policies. Read his Wikipedia biography.

McInsane admires Roosevelt only because Roosevelt advocated war too (this being pre-nuclear weapons). TR's business and social policies run counter to McInsane's.

    Favorite    Flag as abusive Posted 12:56 PM on 06/18/2008
- doyourownresearch See Profile I'm a Fan of doyourownresearch permalink

His maverick image was fading? It's gone and has been for some time. John McCain has been emasculated by the republican party. He's now "The Gelding"

    Favorite    Flag as abusive Posted 10:49 PM on 06/17/2008
- William Bradley - Huffpost Blogger I'm a Fan of William Bradley permalink

In the public mind, according to polls, he still has a maverick image. But it's fading, as I wrote.

    Favorite    Flag as abusive Posted 11:27 AM on 06/18/2008
- gallery See Profile I'm a Fan of gallery permalink

"The Gelding"
I LOVE IT !
Just you watch, he'll construct fake oil platforms up and down the east coast ( except for south carolina, because lindsey graham thinks they're tacky ) while he keeps an endless war going for oil.
Energy policy anyone? .........bhueller? bhueller?

    Favorite    Flag as abusive Posted 11:23 PM on 06/17/2008
- William Bradley - Huffpost Blogger I'm a Fan of William Bradley permalink

What's the reference?

>bhueller? bhueller?

    Favorite    Flag as abusive Posted 11:29 AM on 06/18/2008
- johnwinner See Profile I'm a Fan of johnwinner permalink


The day the McCain camp played it's "green" ad on TV, McCain announced he would push foroffshore drilling in Florida.
"Same as it ever was, same as it ever was" - McBush

    Favorite    Flag as abusive Posted 09:30 PM on 06/17/2008
- William Bradley - Huffpost Blogger I'm a Fan of William Bradley permalink

What song is that from?

    Favorite    Flag as abusive Posted 11:27 AM on 06/18/2008
- Liberoservative See Profile I'm a Fan of Liberoservative permalink

Talking Heads
Once in a Lifetime

    Favorite    Flag as abusive Posted 03:42 PM on 06/22/2008
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