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Harnessing the Corporate Brain With Social Business

09/19/2012 10:16 am ET | Updated Nov 19, 2012

Social business does not equal collaboration. Yes, certainly social networking tools encourage employees to connect with each other on various projects, but the real power behind social is its ability to help harness the vast amount of expertise behind your company walls no matter the country, culture or time zone and use this information to transform a business process. Social business is helping to make companies smarter.

At LeasePlan, our employees are helping customers drive a fleet of 1.4 million cars in 30 different countries. Our employees value delivering superior customer service, but with a geographically dispersed workforce, it can be challenging to share knowledge and provide a consistent customer experience across the organization. We're constantly evaluating ways to reach each other to find solutions, identify best practices and increase our efficiency. With social business we've finally found a way to harness our corporate brain in a way that helps us to deliver unprecedented service to our clients and real business value for our organization.