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Ad Net Funding Redux: Rubicon Project, Collective Media Nab Investments

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Ad networks will continue to flourish as long as publishers keep churning out more content than they can sell ads against on their own-which is why VCs keep investing in networks like Glam Media and network optimizing firms like Pubmatic. New investor Accel Partners led the round (Accel previously backed Glam and mobile ad network AdMob), with participation from iNovia Capital ; the amount of its first round was undisclosed. The company will use the money for tech development, international expansion and possible acquisitions: Collective acquired ad targeting tech firm Personifi last June. Previous backers Clearstone Venture Partners, Mayfield Fund and IDG Ventures Asia supplied the remainder, bringing the L.A.-based ad network optimization firm's total raise to $33 million (including a $15 million second round last January). 1

It is the 19th largest ad network, according to the most recent Comscore data (February), up from 21st last year. Collective focuses on unsold or unreserved ad space (the industry's dreaded term is " remnant and competes in that arena with the big three ad networks: Yahoo, AOL's Platform A, and Microsoft Media Network. 2
  1. Ad Net Funding Redux: Rubicon Project, Collective Media Nab Investments (paidContent)
  2. Ad Network Collective Media Raises $20M More, Targets the Big Three (Venturebeat)

Read the whole story at Dygest.net