Mitsubishi Encourages TV Owners to Go Carbon Neutral

05/22/2009 05:12 am ET | Updated May 25, 2011
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Mitsubishi Digital Electronics has created a Facebook page and Twitter feed that touts itself as a way to save the environment because it's buying carbon offsets to reduce their carbon footprint. " We looked at many ways in which we could communicate the energy efficiency story tied to laser TV technology and Mitsubishi Digital Electronics America's (MDEA) LaserVue TV, and simultaneously impact as many people as possible. Online Social Networking made the most sense, " Nick Norton, senior manager of brand marketing, told Marketing Daily. According to the video, the technology can power a 65-inch television screen using under 100 watts of power. "The other technologies would require four or even five times that amount of power," DeMartin says in the video. Other parts of the page explain carbon offsets and the BEF (facebook) Be the first to comment on Bribing Online Friends' 1

Everything we make or do contributes to the growing carbon problem on Earth, a problem so large that everything we make or do should help solve that problem as well. The electronics giant's LaserVue Carbon Neutral Facebook campaign seeks to educate consumers about the importance of managing their carbon footprint. 2

  1. Bribing Online 'Friends' - Mitsubishi Digital Donates for Each New Twitter Follower (VIDEO) (Trendhunter Magazine)
  2. Mitsubishi Encourages TV Owners to Go Carbon Neutral (Good Clean Tech)

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