05/22/2009 05:12 am ET Updated May 25, 2011

Social Startup Amazee Fighting Amazon's Amazing Name-Change Demand

Amazon (NSDQ: AMZN) has been demanding Swiss social collaboration platform Amazee change its name, and has now also filed an appeal against its plan to register the name in the US. Amazee was founded in Zurich in 2007 by Gregory Gerhardt, Dania Gerhardt and Prodosh Banerjee as a way to help people collaborate on projects in an open fashion. But the company says the bookseller's Luxembourg subsidiary is "demanding the deletion of Amazee in the Swiss trade mark register, (while) US attorneys have filed an appeal against the registration of Amazee in the US". 1

This has apparently been going on for a couple of months, but now Amazee is stepping up and throwing some good old fighting words out there, claiming peaceful and cooperative efforts to reach an amicable solution have led to nothing. Amazee, on the other hand, claims the name is derived from the word amazing (sounds plausible) and alleges that there's no chance for confusion. The startup launched a new project on its own service, and this is an excerpt of the description: Their IP department says: "... the mark AMAZEE is not a natural derivative of "amazing". 2
  1. Social Startup Amazee Fighting Amazon's Amazing Name-Change Demand (paidContent)
  2. Amazon Wants to Bully Amazee Into Changing Its Name (TechCrunch)