BUSINESS
05/30/2009 05:12 am ET | Updated May 25, 2011

In Anticipation of Snow Leopard and a New iPhone, WWDC Sells Out in Record Time

Apple said Tuesday that WWDC 2009 has completely sold out, marking the second time in as many years that its annual developers conference will fill to capacity as programmers descend on San Francisco to hear the latest on Mac and iPhone software development. This year's conference sold out in a little over four weeks, nearly twice as fast as last year's event, which was the first time in the show's history that Apple was forced to halt the registration process. WWDC has grown dramatically in recent years, prompting Apple to move the event from the original underground Moscone Center into the modern new Moscone West building. The Cupertino-based company is expected to use its opening keynote at this year's conference to show off a feature complete version of Mac OS X 10.6 Snow Leopard. 3

With the massive success of the iPhone App Store this past year, many expected interest in this year's conference to exceed last year's. 2

First, tickets went on sale only a month ago, and are anything but cheap - even the early-bird special was well over $1,000. The new OS is currently being tested by developers, but most of the expected user interface changes have yet to be unveiled. 1
  1. In Anticipation of Snow Leopard and a New iPhone, WWDC Sells Out in Record Time (TechCrunch)
  2. Apple's WWDC 2009 Conference Is Sold Out (MacRumors)
  3. Apple's Annual Developer Conference Sells Out in Record Time (Apple Insider)

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