AMD Reorg Merges Microprocessor, Graphics Units

06/07/2009 05:12 am ET | Updated May 25, 2011

The intent behind the restructuring is to bring its microprocessor and graphics technologies under one roof for future integration in systems and chips, said Drew Prairie, an AMD spokesman. The new structure aligns product teams and creates clear lines of leadership across the technology development and sales and marketing teams, Prairie said. 3

Advanced Micro Devices has launched a reorganization that will see the chipmaker's microprocessor and graphics units merged into a single group. The products group -- one of four new groups announced Wednesday -- will be headed by graphics chip executive Rick Bergman, who joined AMD after its $5.4 billion acquisition of graphics chip company ATI in 2006. "The next generation of innovation in the computing industry will be grounded in the fusion of microprocessor and graphics technologies," AMD CEO Dirk Meyer said in a statement. 1

The company also announced that Randy Allen, who was in charge of the pivotal business of producing chips for servers and workstation PCs, has left the company. The shake-up marks AMD latest move to revamp is operations and better compete with Intel Corp, the world's No.1 microprocessor maker, in the wake of AMD's bungled introduction of the Barcelona chip in 2007. 2

  1. AMD Reorg Merges Microprocessor, Graphics Units (cnet)
  2. AMD Shakes Up Organization, Promotes Executive (Reuters)
  3. AMD Merges Graphics, Microprocessor Operations (PC World)